Jeff Chen Email & Phone Number

Guangzhou, Guangdong, China

Shaoxing, Zhejiang, China

-Reported to President of listed company. Fully in charge of domestic business with 200+ staff across 6 departments -Rebuilt the strategy of Group development-Repositioned brand image-Implement Go-deep and Go-wide strategy -Increased the retail performance with 40% growth-Dedicated to start and develop E-commerce. Achieved 70% growth per quarter with more than 30% contribution of the total business-Built and developed the business process aimed to increase the productivity and quality of service

Shanghai City, China

-Reported to GM of China. Total management responsibility of retail business with 200+ staff across 6 branches (3 areas, E-tail, Tmall, LFR) -Implemented Go Deep & Go Wide strategy in offline channel-Penetrated into hypermarket such as Gome, Suning, Wal-mart , etc.-Strived to develop E-commerce, kept the balance between online and offline. Achieved +60% growth,the contribution rate increased from 15% to 45%-Moved the business from PC to Mobile gradually, became the top brand in accessory category for Apple-Enhanced the sales execution ability-Kept the revenue increasing in 20% per year while the industry decreased in 28%. Got 50% MS in both offline and online

Taian, Shandong

-Reported to President of Hucai Group. Total P&L and management responsibility of Brewery business with +350 staff across 7 departments (Sales, Marketing, HR, Finance, Transportation, Sales Operation, Logistic department) -Turned business around over the past four years-Developed and executed 4-Year Business Strategy successfully-Re-engineered GTM changes to drive profit improvement and market performances-Revamped product portfolio with a series of unique products (White Beer) for finer consumer segmentation against fierce pricing from competitors on mass products -Repositioned brand with totally new messaging, visuals, packaging and TV commercials-Developed and executed quarterly integrated sales and marketing campaigns-Built up new corporate culture with focus on Results & Execution mindset. Implemented 4R system to drive common values among team

Beijing City, China

-Reported to Group President. Responsible for marketing and business development of all Impression Shows in tourist cities by Zhang Yimou, the most famous movie director in China-Worked with local governments to negotiate and develop possible new sites for Impression shows in many cities-Developed on-line marketing & PR programs for 5 differentiated shows in 5 different cities-Developed strategies and plans to expand revenue base beyond ticket sales, partnership programs, branded premiums and sponsorships-Working with director, artists and site managers to improve quality of shows

中国 北京市区

-Reported to North Regional VP, responsible for the marketing performance of 5 JVs in northern China with 100+ marketing team members. Also a member of Pepsico China’s Marketing Innovation Initiative committee-Regional revenue increased by +25%, and 3 JVs exceeded Coke in cola category-Developed 3-Year strategy and Annual marketing plans for North Regional business ($500+M in annual revenue and $70+M in annual marketing funds)-Developed quarterly regional integrated marketing campaigns & promotions for five different brands across both ATL and BTL programs-Monitored & tracked execution KPIs across entire territory to ensure campaign effectiveness-Provided on-going training, guidance and best practice sharing to field marketing teams across the Region

中国 山东 青岛

-Reported to President of Northeastern China Department, responsible for the sales and marketing of northeastern China. Lead 150 employees-Developed the business with revenue increasing by 80+M RMB, Profit by 20+M RMB.-Built up the sales system, wholesaler management, price management. Developed the re-seller network-Logistic management

Shandong

-Reported to East regional Sales Director, responsible for the sales of Shandong Province-Led a team of 50 people to built up framework both in Jinan and Qingdao-Developed the re-sellers and restaurants-Projected and implemented campaigns in retailers

Emba, Business/Commerce, General

Bachelor'S Degree, Biological Engineering