Jeff Chen Email & Phone Number

Guangzhou, Guangdong, China

Shaoxing, Zhejiang, China

-Reported to President of listed company. Fully in charge of domestic business with 200+ staff across 6 departments -Rebuilt the strategy of Group development-Repositioned brand image-Implement Go-deep and Go-wide strategy -Increased the retail performance with 40% growth-Dedicated to start and develop E-commerce. Achieved 70% growth per quarter with more.

Shanghai City, China

-Reported to GM of China. Total management responsibility of retail business with 200+ staff across 6 branches (3 areas, E-tail, Tmall, LFR) -Implemented Go Deep & Go Wide strategy in offline channel-Penetrated into hypermarket such as Gome, Suning, Wal-mart, etc.-Strived to develop E-commerce, kept the balance between online and offline. Achieved +60%.

Taian, Shandong

-Reported to President of Hucai Group. Total P&L and management responsibility of Brewery business with +350 staff across 7 departments (Sales, Marketing, HR, Finance, Transportation, Sales Operation, Logistic department) -Turned business around over the past four years-Developed and executed 4-Year Business Strategy successfully-Re-engineered GTM changes.

Beijing City, China

-Reported to Group President. Responsible for marketing and business development of all Impression Shows in tourist cities by Zhang Yimou, the most famous movie director in China-Worked with local governments to negotiate and develop possible new sites for Impression shows in many cities-Developed on-line marketing & PR programs for 5 differentiated shows.

中国 北京市区

-Reported to North Regional VP, responsible for the marketing performance of 5 JVs in northern China with 100+ marketing team members. Also a member of Pepsico China’s Marketing Innovation Initiative committee-Regional revenue increased by +25%, and 3 JVs exceeded Coke in cola category-Developed 3-Year strategy and Annual marketing plans for North Regional.

中国 山东 青岛

-Reported to President of Northeastern China Department, responsible for the sales and marketing of northeastern China. Lead 150 employees-Developed the business with revenue increasing by 80+M RMB, Profit by 20+M RMB.-Built up the sales system, wholesaler management, price management. Developed the re-seller network-Logistic management

Shandong

-Reported to East regional Sales Director, responsible for the sales of Shandong Province-Led a team of 50 people to built up framework both in Jinan and Qingdao-Developed the re-sellers and restaurants-Projected and implemented campaigns in retailers

Emba, Business/Commerce, General

Bachelor'S Degree, Biological Engineering