Jeff Ching Email & Phone Number

Hong Kong Sar

Hong Kong Sar

Hong Kong Sar

Hong Kong Sar

Develop long-term social marketing strategies and provide forward- thinking ideas to build a strong company digital presence to support our B2B and B2C businessCreative copy writing on 5 in-house social media channels over HK, SEA & AUSMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Via Facebook Pixel and Google Analytics to identify trends and insights. Manage and execute daily digital marketing activities across a broad range of digital marketing channels (SEO, SEM, social media, eDM, mobile etc.) to generate leads and branding for our B2B clients & end usersManage over 50 influencers to generate viral effect over HK, SEA & AUSEstablishing and maintaining relationships with consumer, community, employee, and public interest groups.Revamp corporate website and develop e-commerce platformSupport various E-Commerce retail functions, including but not limited to uploading of marketplace products, solving of various operational issues with different vendors, monthly inventory and transactions checking with vendorsOversee the design, engineering, UX/UI, logistics of the E-Commerce platformsManage with production house and suppliers in delivering quality products and services.Manage digital marketing budgets to ensure reach the targeted goals and maximize performance.Writing press releases and other media communications to promote clients.From planning to execute trade fair and oversea sale channel

Hong Kong Sar

Develop innovative digital marketing campaigns that drive leads for the sales teamSocial media platform followers grew from 12K to 15K in half yearCoordinate trade fair and oversea sale channelBuild and maintain Shopify e-commerce platform. Drive about 100 unique visit pre-dayThought digital campaign (SEM, SEO) and online advertisement (Facebook & Instagram) to generate sales lead.Developed a world first-ever smartwatch and successfully launched a Kickstarter campaign in USEstablished “TDF Academy” to coaching darts in HK primary and secondary schoolDeveloped a new STEM program for secondary & Tertiary schoolAttended and co-organized startup summit to brand as tech company

Hong Kong Sar

Develop & execute marketing plan and activities to keep business growingCo-organize 3 times Startup Weekend and other startup events to expand network and awarenessRevamp corporate website to enrich traffic from daily 1,500 sessions to 3,000 session in one month and keep raisingThought digital campaign (SEM,SEO) and online advertisement (Facebook & Instagram) to generate sales lead.Awarded The Top 25 Most Popular Offices 2016 by Office SnapshotOrganize the HK First Ever Program (The Wave AMA – Ask Me Anything) in APM Apple store. Launched The Wave Academy, organised programs such as coding, UX/UI bootcamp to increase salesDeveloped new media channel (Wave TV) to introduce HK Startup and promote in-house talents.Business matching with in-house talents for new business opportunities. Co-organize weekend market with different vendor and association every weekend.Design all marketing material such as advertisement, collateral and outdoor banner to brand building

Hong Kong Sar

Collaborated with “Startup Weekend HK” to grow and groom a local startup/SME community, raise brand awareness, drive crowdfunding demand and engage stakeholdersRecruited about 2,000 followers to our Facebook page and generated about 500 user registrations through a campaign for local University students “U Think, We Will” to encourage the growth of entrepreneurship and connect with entrepreneurship centers of local UniversitiesDeveloped and employed content marketing strategies (with SEM) on Facebook with agency and KOL to promote the Facebook page/website as an informative and educational platform to foster owner/backer engagement and initiate a talking point online liaised externally with potential and existing project owners to execute marketing and public relations initiatives to attract public attentionFacilitated communication by arranging focus group interviews to identify customers and niche market to generate crowdfunding demand and leads as well as sustain public confidence/growthLed internal and external teams to produce unique online experience to consumer by improving website UX & UI and optimzing social media and search engine marketing effortsSuccessfully brought 20 project online in 3 months; successfully assisted a SME to raise $150K in 1 monthIncorporated the on-the-ground brand identity into marketing and communication strategies to develop a crowdfunding culture among startup/SME community; reviewed brand identity and position to leverage trend of entrepreneurshipSuccessfully secured 2 media mentions and 1 TVB programme coverage for the first signature project – Hong Kong’s first homebuilt aircraft; successfully lined up 2 newspaper interviews to build publicityComposed/designed copies for website, Facebook page/ad, press releases, media articles, etc. for marketing and communication purposes

Hong Kong Sar

Website management – Corporate website content update and revampMedia relations – News monitoring, drafting & issuance of press release, handling enquiriesAsset management and budget controlTranslation (English to Chinese) of communication collateralsEvent management – Coordinate CRM events, organize AGM and results announcement (media briefing and financial analysts briefing)Publication management – Annual & interim Report production Administrative support

Hong Kong Sar

Strategic planning – Research and brainstorming for the first launch of campaign “See What Could Be” (「敢‧觀世界」) which was awarded the Kam Fan Awards – Single – Best Use of Social Media by HK4AsOnline marketing – Arouse public awareness and interest on Facebook, Youtube channel, official website and mobile appEvent management – University engagement; campaign execution and filming in Kenya and PeruPublic relations & media planning – Issuance of press release and media scheduling to enhance marketing effortLiaison – Collaborate with advertising and production agencies; maintain relations with media and optical stores