Jeff Cossar Email & Phone Number

Strong business development professional armed with a skilled team specializing in Digital Strategy, Data Fusion Marketing, Account Management, Lead Generation, Direct Marketing, Search Engine Marketing (SEM), Search Engine Intuitive Marketing (SEIM), Conquest/CRM Email Marketing, and Social Media Marketing.Background:Experienced Digital Agency Owner with a demonstrated history of working in the marketing and digital advertising industry - primary focus in Automotive Marketing. Over 25 years of Advertising experience working at some of the best Agencies in the country, ranging from CME, Bozell, BBDO, Lowe Lintas, Saatchi & Saatchi, and WestWayne, to name a few. Account experience with National Brands such as Jeep and GMC, including instrumental involvement in repositioning Jeep's branding back in the early 1990s + developing, creating and implementing the GMC Brand we now know as “Professional Grade.” Worked extensively with the Hyundai Brand in launching new products and growing their market share.Additionally worked building Regional Brands like SET (Southeast Toyota) from the ground up on creating their brand image and tagline as they pulled away from the National Brand to work toward their own unique identity. Where I Stand Today:I started a full-service digital agency, SilverBack Advertising, over 14 years ago. As President, I have seen the company grow to over 68+ employees, all while providing unmatched customer service to our clients. Even with annual billing nearing the 24 million mark, I am most proud of the fact that we still have our very first client - something I believe is a direct product of delivering the best account service in every aspect of my company. This is the single biggest differentiator when comparing SilverBack to other Agencies. Thanks for reading - please visit the website listed in my contact info to get in touch!

Listed skills include Digital Marketing, Sem, Online Advertising, New Business Development, and 13 others.

• 

  Michigan State University