Jeff Cruikshank Email & Phone Number

North Carolina, United States

Raleigh, North Carolina, United States

Vibrant Gastro - Vice President, Head of SalesContracted to build the commercial sales organization to launch Vibrant, a first in class, drug free treatment for adult CIC. Responsible for the design of the sales organization, KOL development and processes necessary to begin product promotion to support patient care and the next phase of VIbrant Gastro organizational growth. Booster Athletes - VP of business developmentContracted by a local start-up business to establish operational success and organizational profitability of a social media company to support NIL in college athletics . Led numerous C-suite customer meetings that have resulted in new partnerships.

Built Avadel’s sales force go to market strategy for the anticipated launch of a first in class once nightly Sodium Oxybate. Led the company’s core competency development, hired 6 highly talented Regional Business Directors. Implemented an industry leading team recruiting plan that built leadership skills while selecting top talent. Developed the prelaunch compensation framework. Collaboratively, developed brand strategy, HUB and specialty pharmacy strategic direction.

- Built Ironwood’s initial sales organization; developed national sales, customer approach and policies & procedures; hired as the first commercial sales leader reporting to the Chief Commercial Officer (CCO) - Established senior level partnership strategy through collaboration with multiple co-promote partners to enhance market access and surpass sales goals- Led teams that grew Linzess brand distribution into the category leader with annual sales of over $930M surpassing sales goals- Designed, built and led sales training for a hyperuricemia sales team to launch new brand offerings into rheumatology and primary care in conjunction with the gastrointestinal (GI) sales team (2016)- Successfully launched Cologuard brand for Exact Sciences into gastroenterology (2015)- Led Ironwood’s national coaching model roll-out, implementation, coordination and budget (IRON-C); standardized model and presentation to improve skill development and motivate results- Developed the field’s first competency-based interview model for effective hiring

Southeast Region

- Received consistent recognition: Novartis 4-time national RBD of the year with 3 unique sales divisions in the NE, SE and South - Led sales managers and representative teams in primary care and Gastroenterology, OB/GYN Cardiology, Rheumatology, Dermatology, and Psychiatry- Experienced in Buy and Bill, Institutional sales, Hospital, Infusion Center development and market analytics- Based upon accountability and performance management, promoted 8 Sales managers into the Novartis Leadership development program.

Denver, Colorado, United States

- Sales management; Built a new medical sales team including hiring for Janssen in Colorado, Wyoming and South Dakota (500 Gold)- Won President's club in 1998 as the #1 DM in the Nation (1 of 51 DMs)- Marketed anti-fungal and GI medications to Gastroenterology, Dermatology, Podiatry and Internists

- Product Development, Marketing Manager for pre-launch and launch of Aciphex- Utilized marketing analytics and data analysis to determine market conditions and recommend a market access strategy- Responsible for the pre-marketing awareness budget

- Finished #2 nationally with Risperdal in 1997- Awarded 1995 District Representative of the Year - Nashville, TN division