Jeff D. Brazell

Jeff D. Brazell Email and Phone Number

Professor (Lecturer) of Marketing and Director, Center for Strategic Analytics @ University of Utah - David Eccles School of Business
Salt Lake City, UT, US
Jeff D. Brazell's Location
Salt Lake City, Utah, United States, United States
Jeff D. Brazell's Contact Details

Jeff D. Brazell work email

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About Jeff D. Brazell

I love teaching, research, and applying innovations to build companies. As a Professor (Lecturer) of Marketing at the David Eccles School of Business at the University of Utah, I have a chance to interact with some of the best and brightest and have received teaching awards from the University of Utah and the University of Sydney for those interactions.I've taken companies from startup to successful exit, publish in top marketing, law, and economicsjournals, co-author a textbook on Marketing Research with Professor Greg Allenby at Ohio State University, and served as an expert witness in major litigation cases.I'm CEO of Blue Owl, an analytics-driven MarTech firm that produces game-changing marketing research delivered in a software platform that provides real-time, data-driven insights for decision makers to “see around the corner” and drive growth.In my teaching, community interactions, and businesses, I seek to provide executives with cutting-edge skills so they can thrive in our hyper-competitive world drowning in data, analytics, and AI. I love preparing decision makers to make faster, better, more integrated decisions that give them competitive advantages in knowledge, understanding, enhanced productivity, and increased effectiveness.I have spent the past thirty years working with the best and brightest decision makers at companies such as Sony Playstation, Microsoft Xbox, EA Sports, Amazon, Disney, Warner Brothers, Ford, GM, Toyota, Nissan, American Express, Bank of America, VISA, Pfizer, Boeing, P&G, GM, LG, Adobe, Barclays, Hilton, Levi’s, Pepsi, Toyota, Coke, FedEx, the NFL, Pixar, and others.I have a passion for deep understanding of human decision making and making better, faster, cheaper decisions a reality. If you are the same, I'd love to visit with you.

Jeff D. Brazell's Current Company Details
University of Utah - David Eccles School of Business

University Of Utah - David Eccles School Of Business

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Professor (Lecturer) of Marketing and Director, Center for Strategic Analytics
Salt Lake City, UT, US
Jeff D. Brazell Work Experience Details
  • University Of Utah - David Eccles School Of Business
    Professor (Lecturer) Of Marketing And Director, Center For Strategic Analytics
    University Of Utah - David Eccles School Of Business
    Salt Lake City, Ut, Us
  • University Of Utah - David Eccles School Of Business
    Professor (Lecturer) Of Marketing And Director, Center For Strategic Analytics
    University Of Utah - David Eccles School Of Business Oct 2018 - Present
    Salt Lake City, Utah, Us
  • Blue Owl Ai
    Chief Executive Officer
    Blue Owl Ai May 2017 - Present
  • The Modellers
    Chairman
    The Modellers Jan 2016 - Oct 2016
    Salt Lake City, Ut, Us
    Oversaw the transition to new leadership at The Modellers while developing research innovations that leveraged the newest thinking, best technologies, most powerful methodologies to deliver important insights to clients. Tested and validated those innovations.
  • The Modellers
    Global Ceo
    The Modellers Aug 2013 - Dec 2015
    Salt Lake City, Ut, Us
    Ensured the success of The Modellers as the company expanded globally and merged with Hall & Partners. Led the senior executive team in achieving aggressive growth in both revenues and profits while integrating with Hall & Partners. By December 2015, had grown the top line at a rate of over 20% per year while attaining profitability 150% of industry average.
  • The Modellers
    President And Ceo
    The Modellers May 2006 - Jul 2013
    Salt Lake City, Ut, Us
    Added the role of President as the company expanded into full-service offerings. Was responsible for scaling up the business, hiring and reorganizing, and moving to a full-service research model. Expanded the capabilities of the firm in a highly dynamic market, launching such innovations as Benemetrics and Can He Play. Spent time giving back to industry at conferences and other events and became noted as a thought leader in market research. Created an Academic Advisory Board, and held 3-day workshops with academics from around the world to create new methodologies that provided new insights to clients. Led the senior executive team as the company expanded into both East- and West-coast cities. In 2010, negotiated acquisition by Omnicom.
  • The Modellers
    Founder And Ceo
    The Modellers Oct 1998 - Apr 2006
    Salt Lake City, Ut, Us
    Founded The Modellers as an advanced market research company serving management consulting companies and other market research companies. Worked to create a unique, successful company where smart people loved to work. After deciding on the strategy the company would follow, the role was heavy on new business development, creating the software and processes the company required, executing every aspect of projects, presenting at conferences, consulting with research firms as either a client-facing partner or back-room analytics vendor on product optimization and segmentation work. Grew the company from inception to having 30 employees profitably serving over 75 of the Fortune 500.
  • University Of Sydney
    Lecturer
    University Of Sydney Jun 1994 - Oct 1999
    The University Of Sydney, New South Wales, Au
    Worked with Jordan Louviere to establish a marketing department at the University of Sydney. Taught Marketing Principles, Consumer Behaviour, and Marketing Management at both undergraduate postgraduate levels.
  • Event Marketing Corp
    Vice President
    Event Marketing Corp Nov 1984 - Jun 1991
    Taught training seminars that helped to increase employee productivity by 10-25%, helped to conceive and sell a large national program to the Schick division of Warner-Lambert, was part of a two-person team to research market opportunities and build a market entry plan for Toshiba.
  • Big Buck Sports
    Management Information Systems Manager
    Big Buck Sports Feb 1983 - Oct 1984
    Assumed information processing, accounts payable, and accounts receivable jobs formerly done by three separate people.
  • Infrared
    Software Engineer
    Infrared Mar 1978 - Jun 1981
    Designed and programmed databases for rental car agencies, wrote tax-auditing software for H&R Blocks in 10 states, designed and developed educational games for Brite Music. Managed client relationships and every aspect of the development process.
  • Red Wagon Placemats
    Salesperson
    Red Wagon Placemats Oct 1969 - Mar 1971
    Before I was ten years old, I found I needed money for some basic things. Rather than just give it to me, my father bought some "America The Beautiful" plastic placemats sets for me to sell. I donned my Cub Scout uniform, put the placemats in my red wagon, and walked door to door, selling them in sets of 8. This early experience set the pattern for my life--with a little work and creativity, anything is possible.

Jeff D. Brazell Skills

Customer Insight Marketing Research Quantitative Research Analytics Qualitative Research Advertising Research Brand Equity Segmentation Statistical Modeling Marketing Mix Modeling Data Analysis Focus Groups Questionnaires Entrepreneurship Market Research Business Intelligence Competitive Intelligence Questionnaire Design Predictive Modeling Product Innovation Market Analysis Brand Loyalty Customer Analysis Statistics Brand Development Brand Architecture Marketing Strategy Digital Marketing Marketing Communications Strategic Consulting Cluster Analysis Positioning Strategy Research Design Consumer Behaviour Business Insights Competitive Analysis Factor Analysis Ethnography Predictive Analytics Choice Modeling Quantitative Analytics Market Intelligence Shopper Marketing Data Collection Integrated Marketing Survey Design Report Writing Primary Research Logistic Regression

Jeff D. Brazell Education Details

  • University Of Sydney
    University Of Sydney
    Marketing Science
  • University Of Utah - David Eccles School Of Business
    University Of Utah - David Eccles School Of Business
    Marketing
  • University Of Utah - David Eccles School Of Business
    University Of Utah - David Eccles School Of Business
    Marketing

Frequently Asked Questions about Jeff D. Brazell

What company does Jeff D. Brazell work for?

Jeff D. Brazell works for University Of Utah - David Eccles School Of Business

What is Jeff D. Brazell's role at the current company?

Jeff D. Brazell's current role is Professor (Lecturer) of Marketing and Director, Center for Strategic Analytics.

What is Jeff D. Brazell's email address?

Jeff D. Brazell's email address is je****@****ers.com

What is Jeff D. Brazell's direct phone number?

Jeff D. Brazell's direct phone number is (801)-424*****

What schools did Jeff D. Brazell attend?

Jeff D. Brazell attended University Of Sydney, University Of Utah - David Eccles School Of Business, University Of Utah - David Eccles School Of Business.

What skills is Jeff D. Brazell known for?

Jeff D. Brazell has skills like Customer Insight, Marketing Research, Quantitative Research, Analytics, Qualitative Research, Advertising Research, Brand Equity, Segmentation, Statistical Modeling, Marketing Mix Modeling, Data Analysis, Focus Groups.

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