Leading a team and business that is responsible for developing a portfolio of Silicon Carbide die products. We are leading the industry revolution from silicon to silicon carbide, with a focus in automotive electrification.

■ Oversee all aspects of the DLP Enterprise, Cinema Display, & Industrial Products business including strategy, product development, revenue growth, long-term planning, budgeting, cost management, competitive analysis, and prioritizing programs for best ROI.■ Maintain full P&L responsibility■ Directly supervise and mentor a team.■ Handle quarterly forecasting for the business, including revenues, margins, R&D costs, market outlook, and profits.■ Handle new product development from initial concept to product release to keep process on time and on budget.■ Work with Technology Development Managers and the Product Engineering Manager to design products, develop the right manufacturing processes, secure resources, maintain cost structures, and meet deadlines.■ Meet with Presidents, CEOs, COOs, and other top management of leading customers to build and maintain relationships.■ Collaborate with the Sales and Marketing organizations globally to ensure products are included in global marketing materials; manage existing customers, identify new customers and markets, and achieve revenue targets.Key Accomplishments■ Successfully reorganized the team around a new strategy to focus on revenue growth. ■ Made investment decision to increase priority on industrial markets to expand business in 3D printers and machine vision applications. ■ Led business expansion into new markets, developing more competitive products for existing markets, and diversifying the customer base.■ Recruited top talent to create a culture focused on changing team processes and activities. ■ Took a disciplined approach to roadmap development, systems engineering, and R&D decision-making.

■ Oversaw the DLP Automotive Products division and managed a R&D budget. ■ Built this business from the ground up, from no products and no markets to become a major DLP chipset producer that sold to electronics manufacturers for major automotive companies worldwide. ■ Hired, organized, and managed a cross functional team of employees.■ Researched and identified products to develop, managed risk, and determined market size to justify and manage R&D investments.■ Identified target markets in order to successfully introduce products and build sales in a quickly changing industry.■ Handled P&L management to ensure new business was on budget and positioned to meet cost projections and financial growth goals.■ Called on client Vice Presidents of Engineering, Sales, and Product Management at Tier 1 manufacturers of Head-Up Display, Infotainment, and Automotive Lighting products as well as teams at Mercedes, Audi, Ford, GM, Toyota, Nissan, and Tesla to discuss new technology and develop ongoing relationships.Key Accomplishments■ Built the Automotive business and product portfolio from scratch to launch the industry’s first-ever automotive-qualified chipsets; collaborated with customers to bring to market the first DLP Head-Up Displays and the first DLP headlights.■ Established and reinvented the business strategy, changing the focus from the Head-Up Display (HUD) and Infotainment markets to HUD and Headlights markets.■ Promoted to General Manager of a larger business based on the success of launching and establishing new technology in the demanding automotive market.

■ Managed initial stages of business development for the DLP Automotive Products business, including creating business cases for all new product development activities, identifying markets and customers, and defining requirements for the first DLP chipset designed specifically for the automotive market.■ Established an automotive-qualified partner network and negotiated agreements for products under development, including software licensing and purchase agreements.■ Collaborated with client Product Managers to better understand their development needs and timelines in order to prioritize customer targets and positioning.■ Analyzed the automotive market and developed ROI scenarios to determine the effectiveness of product development activities.■ Developed internal and external marketing strategies for automotive products, including creating the first web presence for the business, handling media interviews, and writing blogs, contributed articles, and press releases.Key Accomplishments■ Negotiated contracts and closed the first customer deals.■ Established a pipeline of customer opportunities globally by developing relationships at automotive OEMs and Tier 1 electronics manufacturers. ■ Promoted to General Manager of the business because of extensive work building the unit.

■ Built the Sequencer product portfolio from scratch.■ Managed a team of employees.■ Handled portfolio gap and competitive analyses; prepared and presented business cases for all new products.■ Co-chaired the Systems Engineering Manager Council tasked with improving product definition for the Power Management Business Unit.

■ Supervised and developed a Business Development team responsible for managing TI’s partner network and selling TI-based software solutions.■ Managed software sales and partner strategies.■ Implemented new reporting tools to track team goals and accountability.■ Merged overlapping teams into a single unified team with a common goal and measurable objectives.