Jeff Dodge Email & Phone Number

North Olmsted, Oh, Us

Cleveland, Ohio, Us

Mayfield Village, Oh, Us

I am a marketing professional experienced at building company brands, planning marketing events, vendor management and sales. Proven at product positioning, sales lead generation, project management and customer service management.

Toronto, Ontario, Ca

Recruited to create the trade show marketing program, including vendor relations, strategic partnerships, project planning, processes and strategy. Coordinated all phases of event management for over 25 events annually, including scheduling, travel, procurement, booth design, sales tools, and business development resources to maximize outcomes.• Coordinated with global corporate marketing to align global and national trade show events with corporate marketing plan. Developed marketing collateral, communications and awareness-generating campaigns on products and services. o Inclusive of trade show booth, submission of technical briefs/papers, coordination of speakers/ thought leadership, and sponsorships. Negotiated cost-effective contracts for logistics services. o Transformed program continuously to improve branding, lead generation and reach through technology enablements, process improvement, and updating trade booth look and function. • Developed educational seminars for show attendees, including the coordination of topic development, speaker engagement, promotion, and the onsite logistical needs related to room layout, AV, and catering. Additionally, sought speaking opportunities to position CSA as a subject matter expert and ‘go-to’ industry resource.o Planned and managed customer-centric receptions during trade show events, coordinating invitations, venue, agendas, promotional items, catering, and corporate gifts• Worked with business leadership on three rebranding campaigns during tenure. Integrated new logos, tag lines and messaging with trade show signage, color themes, promotional items, and marketing collateral in coordination with the brand manager, graphic designers, vendors and trade show coordinators.• Worked with sales management to drive accountability on leveraging leads, introducing a 7-30-60-90-day follow-up to maximize sales and demonstrate trade event ROI.

Conceptualized, planned, and managed all tradeshow and educational events to gain buy-in from membership, including coordination of logistics, securing sponsors, recruiting volunteers, and ensuring seamless event production. • Reinstituted “Homearama” (a public relations campaign) to drive local sales (a 16-day single-site event featuring new home concepts) drawing 10K+ attendees. Coordinated all phases of the project and event lifecycle, from concept to execution, including initial market plan, media promotion, sponsorships, vendors, logistics, hiring temporary employees, etc. • Orchestrated and negotiated media buy contracts (print, radio, TV, cable, billboards, and digital). Created original content for advertisements, press releases, newsletters, magazine articles, and scripts, ensuring alignment with and reinforcement of branding messages. • Led a monthly meeting of the Home Builders Association of Greater Cleveland, coordinating the agenda, venue, speakers and attendees. Created a local network of vendors and builders, education of market drivers, and sharing of best practices.o Executed a variety of large group events (500+ attendees) as project leader, including awards recognition hosted at Rock & Roll Hall of Fame, and annual induction of new leaders. • Reduced advertising expenses through negotiation of sound advertising contracts and co-op agreements. Introduced digital marketing communications, replacing costly paper-based campaigns. • Developed and implemented a continuing education program to support members in securing the necessary State of Ohio-approved CEUs, introducing trend topics related to the industry. • Redesigned the organization’s website, beginning with an assessment of user needs, defining site objectives, and engaging a team of high-quality and volunteer IT professionals to create new site.

Dallas, Texas, Us

Promoted corporate involvement in American Heart Association fundraising campaigns, covering a 3-county territory and driving increased awareness, volunteer engagement, and key corporate and individual contributions.• Solicited and secured involvement from key community leaders, managing C-level leaders during their service as chairs for events, teams, sponsors, and logistics functions. Managed multiple events concurrently, overseeing the efforts of up to 150 team captains from 50 companies. Trained teams on the use of an efficient online fundraising tracking and management tool. Liaised with the media to secure press coverage for fundraising events and initiatives. • Orchestrated walks ranked in the top 10 of their size in the country, developing and managing successful fundraising events, and holding accountability for managing a $250K fundraising campaign.

Washington, Dc, Us

Drove awareness surrounding CPR, First Aid, OSHA, and AED equipment, safety, and preparedness, working with key accounts including GM, Ford, LTV Steel, Georgia Pacific, Applied Industrial Technologies, and Progressive Field.• Ranked as the #1 sales producer for the launch of new AED equipment, gaining access to and cultivating relationships with key account decision makers to drive new business. Developed sales and marketing programs for corporate and civic clients, providing health and safety programs and equipment.

Detroit, Michigan, Us