Vice-President, Market Growth Strategies - Global Growth And Development
CurrentLeader of strategy team responsible for store growth outlook and planning for 16,000 store network, capital reinvestment strategy, and decision support technology products in service of scaled regional execution for over 1500 commercial retail development projects per year.NOTABLE ACHIEVEMENTSMarket OptimizationDelivered a comprehensive change in the US business approach to real estate growth including a tiered market omnichannel growth strategy, new North America regional support team, reinvented planning process, and new insights/tools to support successful execution of an aggressive store growth plan over 3 years contributing to $2.5B in annualized new revenue to the US business. Launched new innovations in real estate growth and operations decision support technology Led cross-functional development of consumer behavior tools and mobility analytics that advance Starbucks real estate insights into patented AI-driven technology solutions to facilitate the successful execution of growth plan among the US field teams that identified $3B in additional potential locations and doubled annual new store delivery count.New Business AcquisitionLed case studies and exploration of competitive brand acquisition efforts for ELT including competitive performance and growth studies and new market penetration studies. Provided insights and analytics to determine new store development/LL deal structure including direct lease review and execution.