* Oversees strategy and execution of product portfolio, including new product development, engagement, and retention* Manages product marketing operation, including eCommerce, advertising, and social media* Defines product roadmap including new features, prioritizing requirements, and working with tech team to ensure implementation of requirements creates delightful UX* Conducts market research to understand customer needs, get feedback on new product concepts, and improve user experience* Analyzes user behavior and customer data to define segments for product usage and engagement* Cultivates strategy to meet and exceed engagement and retention goals* Conducts customer interviews (med students, med faculty, deans and directors) and focus groups to understand pain points and explore new product concepts

I offer editing and copyediting services for select literary fiction projects. Recent work includes:- Evan Dara, "Provisional Biography of Mose Eakins" (2018)- Evan Dara, "The Lost Scrapbook" (eBook edition) (2020)- Evan Dara, "Permanent Earthquake" (2021)

Consulting services for publishers, healthcare companies, telecoms, and higher education institutions seeking strategic guidance and support in the areas of:- Product Management (CSPO and Pragmatic Marketing Level III Certified)- Product Strategy- Content Marketing- Education Technology- Market and Competitive Analysis- Adaptive Learning & Adaptive Assessment- USMLE - Online Courseware- Simulation and Gamification- Curriculum Solutions- Content Development

• Directed a customer-focused team through the product lifecycle development process.• Responsible for overall strategic vision and P&L for leading digital product lines, including:- Elsevier Adaptive Quizzing- Elsevier Adaptive Learning- Elsevier eBooks- Concept-Based Curriculum- Online Courses• Set and met goals for the portfolio, with an emphasis on exceeding goals tied to market share, top-line and earned revenue, and customer satisfaction. • Played key role in pricing, business model strategies, and goal-setting.• Conveyed the strategic vision for the business, with an emphasis on adaptive learning, mobile experience, and interoperability standards.• Drove effort to ensure products complied with Web Content Accessibility Guidelines (WCAG) 2.0 requirements.

• Managed people and products in Elsevier's eSolutions division, creating roadmaps and project plans, building business cases, strategically assessing Buy/Build/Partner opportunities, and translating user stories into sound requirements for product portfolio.• Successfully developed and launched first wave of adaptive learning courses for healthcare education market.• Led a cross-functional team (12-16 members, across 3 continents) within an Agile environment (Scrum) during the elaboration and initial execution phases of Sherpath.• Helped define a learning design strategy around flexible content, with learning objectives as the organizing mechanism for aligning content, driving adaptivity, and mapping taxonomies.• Created content organization model and validated that it supported the needs of the product.• Defined MVP requirements for a smart content authoring tool.• Led RFP effort involving 20 gaming and simulation vendors to understand state of the market in terms of technologies and platforms.• Drafted and finalized requirements for pilot, including data collection and event capture needs for virtual simulations. • Delivered Unity-based prototype simulations• Wrote a weekly column called "This Week in Ed-Tech" to help colleagues and partners stay abreast of news and developments within the world of educational technology - https://tinyletter.com/thisweekinedtech.

• Managed P&L for Simulation Learning System and expanded the range of SLS scenarios to cover the entire academic nursing curriculum; built an innovative library of over 500 Skills Drills (mini-simulations focused on clinical technique).• Forged strategic partnerships with leaders in different areas of the simulation industry, including CAE/METI and Lockheed Martin.• Led product development of SimChart, which became the leading academic electronic health record in the nursing education space (http://elsevieradvantage.com/article.jsp?pageid=10707).• Partnered with the National Council of State Boards of Nursing to support their groundbreaking National Simulation Study.• Identified and forged a strategic relationship with adaptive learning partner (Cerego) which served as the engine for Elsevier Adaptive Learning, leading the product integration and go-to-market effort (http://elsevieradvantage.com/article.jsp?pageid=12126).

• Led multi-team effort to develop Elsevier’s Simulation Learning System (http://sls.elsevier.com/) including the design of its unique interactive electronic medical record. Nominated for an SIIA Codie Award.• Helped develop subscription model to generate new digital-first revenue streams from institutional sources.• Created community for instructors to share best practices and learn from trailblazers in the area of simulation.• Point person for Elsevier’s groundbreaking Virtual Clinical Excursions simulation initiative (https://evolve.elsevier.com/education/nursing/virtual-clinical-excursions/), including the creation of 2 virtual hospitals, 40 virtual patients, and over 100 nursing titles• Devised the strategic plan and oversaw the management of Elsevier’s anatomy and physiology list, leading to a period of significant revenue and market share growth.• Published first edition of Wheeler’s Psychotherapy for the Advanced Practice Psychiatric Nurse, winner of Book of the Year award from the American Journal of Nursing.

• Managed cross-functional team of 15 programmers, subject matter experts, and multimedia specialists in the development of the virtual hospital within Elsevier’s Virtual Clinical Excursions (https://evolve.elsevier.com/education/nursing/virtual-clinical-excursions/), which included 4 floors and 22 patients.• Drove the creation of new online courseware with Anatomy and Physiology Online, and oversaw the development of over 100 3-D animations, from storyboard through launch. • Managed Elsevier’s anatomy and physiology list, including major editions of Herlihy: The Human Body in Health and Illness, Anthony's Textbook of Anatomy & Physiology, Thibodeau/Patton: Structure & Function of the Body, and Thibodeau/Patton: The Human Body in Health & Disease.• Oversaw P&L for Mosby’s PDQ series, revamped its design, and expanded into critical subject areas such as infection control and wound care.

• Developed A&P titles, nursing textbooks and multimedia ancillaries; served as primary liaison between authors, advertising/marketing, art/design and electronic/print production departments from proposal through publication.• Managed Virtual Clinical Excursions 1.0 and steered the development of subsequent virtual hospitals used in versions 2.0 and 3.0.

I wrote album reviews and concert previews for St. Louis's leading alternative newsweekly.

• Publisher for start-up e-learning company based in Nashville.• Led a team of editors, teachers, and writers in building and publishing curricular materials for vocational high schools and career academies, including a pilot program for Miami-Dade County.

• Developed numerous titles in the areas of psychiatric nursing, psychopharmacology, dosages and solutions, and communication.• Helped create the first version of a dosages and solutions software program that is still in use today.• Took charge of Mosby’s psychiatric nursing list shortly after promotion and presented the 6th edition of Stuart’s Principles and Practice of Psychiatric Nursing at the annual sales conference in 1997.