Led new team responsible for developing HoldCo and Agency level strategic partnerships with Unruly, Tremor International’s SSP and end-to-end Programmatic/CTV solutions. Success was dependent on networking and navigating through C-Suite and officer level Investment leads ensuring Agency groups were aware of Unruly's market position and point of differentiation. Closed deals by:‣ Understanding key Agency Programmatic/CTV needs for large scale multi-million-dollar deal development‣ Crafting deal points and negotiating spend levels that offer incentives unlocking savings and value for Agency clients‣ Created QBRs & updated key Agency stakeholders on industry developments and those within the Tremor stack ‣ Represented Unruly at relevant industry trade events with high level decision makers‣ Supported team members with development of overall Strategic approach to building out HoldCo deals

Lead Account Management, Content and Media teams within DX, a full service digital marketing and advertising agency. Manage a team of 22 high performing team members across three divisions of the company. Daily responsibilities include setting Strategy for client engagement, new business pitches, day to day client relationships and successful execution of cross channel media & content plans.

Managing Director, January 2019-March 2020Executive Director, December 2016-December 2019Recruited to lead overall Entertainment & Content Marketing Strategy, concept development and execution of branded content across all AT&T lines of business. Expanded role across OMG media agencies, responsible for the planning & execution of entertainment & content marketing. Categories include Telco/Entertainment, CPG, Travel, Pharma/DTC. Manage bi-coastal team of 10 specialists across two agencies within OMG.Develop partnerships and strategic alliances creating brand-centric content including Linear, Digital, and Social with heavy emphasis on bespoke video supported by interactive and editorial features to strengthen consumer engagement aligned with brands broader marketing strategy.Create annual content strategy, leveraging media investments and discrete funds promoting Consumer, Corporate and B2B lines of business. Execute, produce and deploy over 800 pieces of content targeting general market and multicultural audiences over the last three years.

SVP, Group Client Director March 2016-December 2016SVP, Group Director, Branded Content June 2015-March 2016SVP, Publishing Activation Director February 2011-June 2015Reorganized Top 5 print spender into a multi-media publishing operation, converting 30% of Print budgets into Digital/Integrated plans within one year. Led planning, crafting negotiations strategy, creation of integrated programs across publisher assets. Placed in lead brand Strategy role by Comcast client after successfully implementing Branded Content Strategy. Led team of 6 / all branded content work out of NYC Liquid Thread office. Key accounts included:‣ Comcast - Led $100M National Brand team of 20 across Strategy & Activation, including Digital & Traditional planning, buying, branded content, multicultural & analytics, and development of digital/social influencer content strategy. Directed execution of 2016 NBC Olympics partnership; point person for Media, Marcom & Social client relationships, and leading partnership with multiple creative agencies.‣ Kraft/Mondelez & Sprint - led Publishing staff in Digital/Print investment of $90MM. Prepared client & annual publishing contracts for Kraft company split.‣ OREO Thins and Triscut - created social & content programs, including launching OREO Thins product with use of Instagram influencers, developed Martha Stewart branded Triscuit seasonal product with MSLO ($1.5M in sales)

Launched Publishing group at Universal McCann and championed a standardized agency-wide approach to the marketplace. Instituted first integrated contracts with media suppliers, generating 10% savings per client.Spearheaded planning and buying client’s publishing efforts, leveraging both print and digital investments including iPad launch.Developed multi-million dollar integrated programs for clients including L’Oreal, Johnson & Johnson, Chrysler, Sony, MasterCard, Microsoft, and Burberry.Served on UM’s Executive Management board and participated in new business pitches

Contact Activation Director June 2007- October 2007Associate Director June 2005-June 2007Media Supervisor November 2002-June 2005Led team of 25 on Procter & Gamble, the largest print account in the US. Successfully created P&G agency Innovations group, guidelines & process for multi-media marketing programs. Developed and presented pre-upfront marketplace assessment and annual negotiation strategy. Directed research, innovation and crafting long term strategy to lead Print industry in innovating new accountability metrics, currencies for negotiation and future planning models.Additional Clients included Aventis, Crayola, E!, Hallmark, Lego, Toys R Us.

Directly responsible for development and maintenance of sales providing complete range of services for Procter & Gamble, Phillip Morris, Quaker, Kraft, Kohler, Hyundai/KiaCreated customized presentations and negotiations at First For Women, Woman’s World, Soap Opera Update, and Soaps in Depth at The Magazine Consultancy and This Old House at Time IncDeveloped integrated marketing solutions at This Old House across magazine, television, direct mail and digital.