Jeff Hansen

Jeff Hansen Email and Phone Number

Independent Tech and Marketing Consultant @ Freelance
Bellevue, WA, US
Jeff Hansen's Location
Bellevue, Washington, United States, United States
Jeff Hansen's Contact Details

Jeff Hansen work email

Jeff Hansen personal email

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About Jeff Hansen

I currently have the privilege of leading the Microsoft Strategic Partnerships team where I oversee Microsoft’s global partnership/sponsorship strategies.Throughout my career, a consistent theme has been creating change with lasting impact on how Microsoft plans and executes marketing globally. I thrive on big challenges and am widely recognized for building, transforming, and motivating high-performing teams.I have been fortunate to help evolve the marketing discipline at Microsoft. This includes leading the market research and brand disciplines, as well as driving the transformation of the overall marketing discipline to be more aligned with modern marketing. In my current role, my team has reinvented how we execute branded sponsorships and partnerships to provide more strategic impact.From earlier in my career, examples of marketing innovation include helping develop Microsoft’s first-ever global ad campaign leading to the “Start Me Up” launch of Windows 95. I helped drive the inaugural launch of Microsoft Azure, building Microsoft’s credibility in cloud computing. I was a part of the team that managed crisis communications during Microsoft’s trial with the DOJ. In 2011, under my leadership, we launched a new brand strategy for Microsoft that included introducing a new logo for the company for the first time in over two decades.To every challenge, I bring passion and energy, build teams and community, and lead by example with an inclusive, positive attitude. Outside of work, I am committed to giving back through my philanthropic endeavors primarily focused on creating access to more equitable education opportunities.

Jeff Hansen's Current Company Details
Freelance

Freelance

View
Independent Tech and Marketing Consultant
Bellevue, WA, US
Website:
microsoft.com
Employees:
10
Company phone:
0124 415 8000
Jeff Hansen Work Experience Details
  • Freelance
    Independent Tech And Marketing Consultant
    Freelance
    Bellevue, Wa, Us
  • Microsoft
    Vice President Strategic Partnerships
    Microsoft Mar 2023 - Present
    Redmond, Washington, Us
  • Microsoft
    General Manager - Strategic Partnerships
    Microsoft Apr 2020 - May 2023
    Redmond, Washington, Us
  • Microsoft
    General Manager - Brand Strategy
    Microsoft Feb 2012 - Apr 2020
    Redmond, Washington, Us
    I lead Microsoft’s global brand, creative and partnership/sponsorship strategies. We are stewards of the Microsoft brand and lead the company's brand portfolio evolution. In addition to brand strategy and portfolio management, our work includes establishing and activating brand partnerships across a wide range of themes including TV and movies, music, sports, the arts, and social good initiatives. We also have a team of designers who produce or guide many of the company’s creative assets.
  • Microsoft
    General Manager - Marketing Profession Excellence
    Microsoft Feb 2011 - Feb 2012
    Redmond, Washington, Us
    To help equip Microsoft’s marketing organization for the changing realities of software marketing including growth of social media and transition to the cloud, I partnered with the CMO to establish a new vision for marketing at Microsoft. To bring it to life, I drove the changes necessary to support this vision including revised org structure, simplified role model, prioritized marketing activities, and process realignment. As part of this work, we also created new processes and systems to provide increased visibility into marketing spend. This effort led to greater efficiency and effectiveness of marketing along with improvements to job satisfaction.
  • Microsoft
    General Manager - Business Strategy & Marketing / Office Of The Csa
    Microsoft Feb 2006 - Feb 2011
    Redmond, Washington, Us
    In this role supporting Microsoft’s Chief Software Architect, I had a front row seat to experience Microsoft’s innovation. I was responsible for all business strategy, product management and marketing for numerous incubation efforts including FUSE Labs and Live Labs.
  • Microsoft
    General Manager – Market Research & Insights / Central Marketing Group
    Microsoft 2002 - 2006
    Redmond, Washington, Us
    The key outcome of my time in this role was to modernize the market research discipline. I did this by creating and managing a team of 100 research professionals responsible for developing customer and market insights that ensured business decisions were based on a deep understanding of customers and the marketplace. The team continues to be successful to this day.
  • Microsoft
    Sr. Director – Brand Strategy & Management / Central Marketing Group
    Microsoft 2000 - 2002
    Redmond, Washington, Us
    Responsible for establishing and managing numerous brands including Microsoft and .NET.
  • Microsoft
    Director – Communications Strategy & Research / Central Marketing Group
    Microsoft 1994 - 2000
    Redmond, Washington, Us
    Before leading the market research discipline I established and managed the research team responsible for providing customer and market insights for critical communication efforts including corporate image, PR and advertising, and crises response.
  • Microsoft
    Project Manager / Human Resources
    Microsoft 1991 - 1994
    Redmond, Washington, Us
    Successfully developed and executed a variety of initiatives in the college recruiting and employee training divisions.

Jeff Hansen Education Details

  • University Of Oregon
    University Of Oregon
    Psychology And Sociology

Frequently Asked Questions about Jeff Hansen

What company does Jeff Hansen work for?

Jeff Hansen works for Freelance

What is Jeff Hansen's role at the current company?

Jeff Hansen's current role is Independent Tech and Marketing Consultant.

What is Jeff Hansen's email address?

Jeff Hansen's email address is rj****@****ail.com

What is Jeff Hansen's direct phone number?

Jeff Hansen's direct phone number is (425) 882*****

What schools did Jeff Hansen attend?

Jeff Hansen attended University Of Oregon.

Who are Jeff Hansen's colleagues?

Jeff Hansen's colleagues are Hasan Kurde, Carlos Nieto, Mohd Rahat, Srini Dodda, Ankit Gupta, Damola ‘d’ O., Tyler Demarre.

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