Jeff Hansen Email and Phone Number
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I currently have the privilege of leading the Microsoft Strategic Partnerships team where I oversee Microsoft’s global partnership/sponsorship strategies.Throughout my career, a consistent theme has been creating change with lasting impact on how Microsoft plans and executes marketing globally. I thrive on big challenges and am widely recognized for building, transforming, and motivating high-performing teams.I have been fortunate to help evolve the marketing discipline at Microsoft. This includes leading the market research and brand disciplines, as well as driving the transformation of the overall marketing discipline to be more aligned with modern marketing. In my current role, my team has reinvented how we execute branded sponsorships and partnerships to provide more strategic impact.From earlier in my career, examples of marketing innovation include helping develop Microsoft’s first-ever global ad campaign leading to the “Start Me Up” launch of Windows 95. I helped drive the inaugural launch of Microsoft Azure, building Microsoft’s credibility in cloud computing. I was a part of the team that managed crisis communications during Microsoft’s trial with the DOJ. In 2011, under my leadership, we launched a new brand strategy for Microsoft that included introducing a new logo for the company for the first time in over two decades.To every challenge, I bring passion and energy, build teams and community, and lead by example with an inclusive, positive attitude. Outside of work, I am committed to giving back through my philanthropic endeavors primarily focused on creating access to more equitable education opportunities.
Freelance
View- Website:
- microsoft.com
- Employees:
- 10
- Company phone:
- 0124 415 8000
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Independent Tech And Marketing ConsultantFreelanceBellevue, Wa, Us
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Vice President Strategic PartnershipsMicrosoft Mar 2023 - PresentRedmond, Washington, Us -
General Manager - Strategic PartnershipsMicrosoft Apr 2020 - May 2023Redmond, Washington, Us -
General Manager - Brand StrategyMicrosoft Feb 2012 - Apr 2020Redmond, Washington, UsI lead Microsoft’s global brand, creative and partnership/sponsorship strategies. We are stewards of the Microsoft brand and lead the company's brand portfolio evolution. In addition to brand strategy and portfolio management, our work includes establishing and activating brand partnerships across a wide range of themes including TV and movies, music, sports, the arts, and social good initiatives. We also have a team of designers who produce or guide many of the company’s creative assets. -
General Manager - Marketing Profession ExcellenceMicrosoft Feb 2011 - Feb 2012Redmond, Washington, UsTo help equip Microsoft’s marketing organization for the changing realities of software marketing including growth of social media and transition to the cloud, I partnered with the CMO to establish a new vision for marketing at Microsoft. To bring it to life, I drove the changes necessary to support this vision including revised org structure, simplified role model, prioritized marketing activities, and process realignment. As part of this work, we also created new processes and systems to provide increased visibility into marketing spend. This effort led to greater efficiency and effectiveness of marketing along with improvements to job satisfaction. -
General Manager - Business Strategy & Marketing / Office Of The CsaMicrosoft Feb 2006 - Feb 2011Redmond, Washington, UsIn this role supporting Microsoft’s Chief Software Architect, I had a front row seat to experience Microsoft’s innovation. I was responsible for all business strategy, product management and marketing for numerous incubation efforts including FUSE Labs and Live Labs. -
General Manager – Market Research & Insights / Central Marketing GroupMicrosoft 2002 - 2006Redmond, Washington, UsThe key outcome of my time in this role was to modernize the market research discipline. I did this by creating and managing a team of 100 research professionals responsible for developing customer and market insights that ensured business decisions were based on a deep understanding of customers and the marketplace. The team continues to be successful to this day. -
Sr. Director – Brand Strategy & Management / Central Marketing GroupMicrosoft 2000 - 2002Redmond, Washington, UsResponsible for establishing and managing numerous brands including Microsoft and .NET. -
Director – Communications Strategy & Research / Central Marketing GroupMicrosoft 1994 - 2000Redmond, Washington, UsBefore leading the market research discipline I established and managed the research team responsible for providing customer and market insights for critical communication efforts including corporate image, PR and advertising, and crises response. -
Project Manager / Human ResourcesMicrosoft 1991 - 1994Redmond, Washington, UsSuccessfully developed and executed a variety of initiatives in the college recruiting and employee training divisions.
Jeff Hansen Education Details
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University Of OregonPsychology And Sociology
Frequently Asked Questions about Jeff Hansen
What company does Jeff Hansen work for?
Jeff Hansen works for Freelance
What is Jeff Hansen's role at the current company?
Jeff Hansen's current role is Independent Tech and Marketing Consultant.
What is Jeff Hansen's email address?
Jeff Hansen's email address is rj****@****ail.com
What is Jeff Hansen's direct phone number?
Jeff Hansen's direct phone number is (425) 882*****
What schools did Jeff Hansen attend?
Jeff Hansen attended University Of Oregon.
Who are Jeff Hansen's colleagues?
Jeff Hansen's colleagues are Hasan Kurde, Carlos Nieto, Mohd Rahat, Srini Dodda, Ankit Gupta, Damola ‘d’ O., Tyler Demarre.
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