Jeff Hardison

Jeff Hardison Email and Phone Number

VP of Marketing, Sales, Customer Success and Support @ CaseMark
Portland, OR, US
Jeff Hardison's Location
Portland, Oregon, United States, United States
Jeff Hardison's Contact Details

Jeff Hardison work email

Jeff Hardison personal email

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About Jeff Hardison

🔎 🎨 Full-stack marketer who can lead both product marketing and demand generation in SaaS companies. 🚀 Experienced in helping product-led growth / self-serve companies go upmarket with a sales team, as well as transitioning sales-led companies to PLG📈 Enjoy building both large companies (HP, Amazon) and small-to-medium-sized startups (Calendly, InVision, Clearbit, Lytics, Meridian). 🏅 Received a 40 Under 40 award (The Business Journal) for turn-around work at both Lytics (increased revenue by 10X) and Meridian (acquired by HP/Aruba for 26 times investment). 🙌🏼 All about doing what's stage-appropriate from rolling up my sleeves as an early marketing hire to managing teams in larger orgs

Jeff Hardison's Current Company Details
CaseMark

Casemark

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VP of Marketing, Sales, Customer Success and Support
Portland, OR, US
Website:
casemark.com
Employees:
15
Jeff Hardison Work Experience Details
  • Casemark
    Vp Of Marketing, Sales, Customer Success And Support
    Casemark
    Portland, Or, Us
  • Calendly
    Vp Of Product Marketing
    Calendly 2021 - Present
    Atlanta, Georgia, Us
    At Calendly, I'm lucky to manage the following marketing departments:- Product marketing- Webinars team (for Sales Demand Gen and PLG Growth)- Growth product management support- Solutions marketing- Partner marketing- Customer marketing- Sales Account Executive and Customer Success Manager marketing supportIn the past, when we were scaling up, my teams also led growth/lifecycle marketing, the website dev team, content marketing, international marketing, and social-media marketing.I'm a happy Calendly user, which makes working at this product-led growth company an honor!
  • Grain
    Vp Of Growth
    Grain 2020 - 2021
    San Francisco, California, Us
    ∙ Led growth marketing for Grain, a conversational intelligence platform. The world’s most curious teams from Slack to Stanford University use Grain to record, transcribe, and share highlights of video calls. ∙ Later promoted by the CEO to also lead customer success and support, as well as sales (in addition to marketing).∙ Helped double the customer base, 10X'd revenue, and secured some of our biggest accounts (InVision, Help Scout, ClickUp).
  • Clearbit
    Head Of Product Marketing And Customer Marketing - Acquired
    Clearbit 2019 - 2020
    San Francisco, California, Us
    - Acquired by HubSpot. Created and led the product marketing and customer marketing departments for this martech and business-data leader- During my tenure, the company's annual recurring revenue increased 40%.- Served as lead sales engineer for the sales team, helping close deals with eight Enterprise accounts.
  • Invision
    Director Of Product Marketing And Plg Growth - Acquired
    Invision 2018 - 2019
    New York, Ny, Us
    - Acquired by Miro. Managed a team of product marketers supporting InVision products.- Appointed by the CMO to take over self-serve customer revenue (or product-led growth) for the company — in addition to product marketing duties — and coordinate a cross-department group of product managers, engineers, and marketers to increase the "freemium" credit-card sales aspect of our business.
  • Reflect Technologies, Inc.
    Vice President Of Demand Generation And Marketing - Acquired
    Reflect Technologies, Inc. 2017 - 2018
    Portland, Oregon, Us
    Acquired by Puppet. Vice president of demand generation and marketing at Reflect, a Draper Fisher Jurvetson-funded SaaS company for designers and developers. The CEO is now founder of Endgame. Reflect was acquired by Puppet while I was leading marketing. We built an efficient self-serve, product-led growth engine, and then added a sales team months before being acquired.
  • Lytics
    Vp Of Demand Generation And Marketing
    Lytics 2015 - 2017
    Portland, Or, Us
    - As VP of demand generation and marketing, our team increased revenue by 10X in two years for Lytics, a martech company offering a customer data platform. Appointed by CEO to also run sales for one year.- Received 40 Under 40 Award by the Business Journal. - Made Gartner's Vendors to Watch list and was one of four vendors in the first customer data platform report (out of more than 30 possible competitors). - Garnered more media coverage than any competitor using a new customer reference system, all while having the smallest marketing team/budget in the industry. - New logos included General Mills, The Economist, Atlassian, and Heineken.
  • Techstars
    Volunteer Mentor
    Techstars 2013 - 2015
    New York City, New York, Us
    Served as a lead mentor for one of the startups in the Nike+ Accelerator, powered by TechStars. Advising on marketing, business development, sales and product management. http://nikeaccelerator.com/
  • Hewlett Packard Enterprise
    Director Of Product Marketing
    Hewlett Packard Enterprise 2013 - 2015
    San Jose, California, Us
    Lead all marketing for four HPE product lines: Aruba Wi-Fi for public venues, Aruba Beacons for iBeacon location, Meridian for building mobile apps, ClearPass for web-based engagement. Responsible for serving as spokesperson, managing marketing, training staff, handling sales, securing partnerships, advising product development, and more. Also, managing efforts with all Aruba retail/hospitality customers and app-developer relationships. Aruba (www.arubanetworks.com) was acquired by Hewlett Packard Enterprise in 2015. Been quoted in TechCrunch, Marketplace (public-radio show), The Wall Street Journal, GigoOm, Computerworld, eWeek, etc. Frequently speak at mobile, location, and marketing conferences.
  • Meridian, Inc. - Acquired By Aruba, A Hewlett Packard Enterprise Company
    Vp Of Marketing And Sales
    Meridian, Inc. - Acquired By Aruba, A Hewlett Packard Enterprise Company 2011 - 2013
    Headed up marketing and sales for Meridian, a mobile-app CMS SaaS company that was acquired by Aruba, a Hewlett Packard Enterprise company, for 26X the investment. Grew revenue to seven figures in the first full year of business. Macy's, Bellagio, NYC subway, Levi's Stadium and more all used Meridian mobile technology to build apps to engage with their visitors. Featured on NPR, TechCrunch, Wall Street Journal and New York Times.
  • Publitek
    Director
    Publitek 2005 - 2011
    London, England, Gb
    Publitek acquired McClenahan Bruer, a demand generation agency for b2b tech companies. I managed and executed demand generation programs for HP, Intel, etc.
  • Fleishmanhillard
    Managing Supervisor
    Fleishmanhillard 2003 - 2005
    St. Louis, Mo, Us
    - Consulted for two years with Amazon, including launching Amazon Web Services (increased users to 60,000) and Amazon.com (all tech initiatives).

Jeff Hardison Education Details

  • Wittenberg University
    Wittenberg University
    Psychology Minor

Frequently Asked Questions about Jeff Hardison

What company does Jeff Hardison work for?

Jeff Hardison works for Casemark

What is Jeff Hardison's role at the current company?

Jeff Hardison's current role is VP of Marketing, Sales, Customer Success and Support.

What is Jeff Hardison's email address?

Jeff Hardison's email address is je****@****ark.com

What schools did Jeff Hardison attend?

Jeff Hardison attended Wittenberg University.

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