Product Development Manager
Scottsdale, Arizona, United States
Led new product initiatives and brought new products to market for Fender’s specialty accessories and Bigsby product lines. Collaborated with cross functional teams including Research and Development (R&D), Sales, Marketing, and Manufacturing, defined and executed product strategy, wrote product copy, and managed the full product development lifecycle. Developed and documented product requirements, features, and functional specifications, communicated regularly with key stakeholders about project status, and proactively identified and remediated issues to prevent negative impacts to strategic, financial, and technical goals. Prepared and presented 3-year strategic plan and competitive analysis, presented new products to Executive Team, and managed over 700 SKUs across 5 brands including cases, bags, strings, cables, clothing and lifestyle items, and small parts.HIGHLIGHTS:★ Spearheaded introduction of new products, marketing campaigns, and sales promotions that grew accessory sales by $7M with double digit year-over-year growth throughout tenure.★ Led the integration of Bigsby brand after acquisition and facilitated the physical move of inventory from Georgia to Tennessee.★ Negotiated pricing and order quantities with vendors resulting in 8% increase in gross margin.★ Implemented several process improvements that resulted in significant cost savings including strategically reducing SKU count to focus on key products and reducing obsolete inventory by $400K.★ Developed and implemented new quality control checklist to ensure consistent product quality of Bigsby line, reducing fallout rate from 60% to 25%.★ Cultivated strong working relationships with several prestigious artists including Eddie Van Halen, Wolfgang Van Halen, David Ellefson, Brian Setzer, and Al Jardine.