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Over 30 years of leadership and executive experience in new media, with a breadth of industry experience in mobile, digital media, entertainment, gaming, and sporting goods. I have created expertise in driving the growth and transformation of organizations facing industry transitions, which has given me a deep understanding of what it takes to make a company thrive in a world where change is constant. I develop teams and strategies that yield high growth, while consistently stressing re-invention and innovation as part of a company’s business fabric. HIGHLIGHTS OF MY BACKGROUND AND EXPERIENCE INCLUDE:Executive leader at major corporations including Electronic Arts, Zynga, Aristocrat Gaming, GSN, and Wilson Sporting Goods, contributing to substantial revenue growth, strategic direction setting, and successful product launches.Managed several $ 1B+ businesses within Electronic Arts, driving double and triple-digit growth and establishing industry-leading global games and apps.Directed Zynga’s marketing and revenue efforts, contributing to one of the largest U.S. IPOs in tech history.Established and led Sports Illustrated Play, a disruptive youth-sports marketplace acquired by Comcast/NBC.Managed worldwide efforts in over 40 M&A transactions across several companies, guiding teams through transitions.Member of various Boards and Advisory Roles offering strategic guidance, industry expertise, networking opportunities, governance oversight, and decision-making prowess.
Karpediem Llc
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FounderKarpediem LlcMenlo Park, Ca, Us
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Advisor & InvestorAdvisory Boards Sep 2012 - PresentAbilityPath: Nonprofit serving IDD community; Jan 2018- Now AppLovin: Mobile marketing, analytics, and ad platform; Sept 2012- 2020 ($28B IPO)Shiver Entertainment: Free-to-play mobile games; March 2014- 2020 (acquired by Nintendo)Fleksy: Mobile app virtual keyboard; Oct 2012- 2016 (acquired by Pinterest)
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Senior Vice President, Mobile GamesElectronic Arts (Ea) Jun 2020 - Dec 2023Redwood City, Ca, UsEA corporate officer and member of the executive leadership team that drove the company roadmap and strategic direction.Oversaw all aspects of mobile games, technologies, marketing, and operations throughout EA portfolio.Increased revenues over 25% to $1.1B+ while improving EBITDA over 50% to $360M+.Oversaw over 2,000 professionals including 20 game studios around the world.Built and grew some of the largest brands in entertainment including EA SPORTS (Madden/FIFA), The Sims, Plants vs Zombies, Golf Clash, Star Wars, LOTR, Design Home, and Covet Fashion among others.Grew FIFA/FC Mobile to a top 30 mobile global game with 5x revenues and 10x daily active users. -
Managing Director & PresidentBig Fish Games Jun 2018 - Jun 2020Seattle, Washington, UsLed all global gaming including social casino and casual games across mobile and web platforms. Integrated Big Fish into Aristocrat Gaming ecosystem as well as a member of the executive leadership team that drove the digital company roadmap and the strategic direction.Oversaw top mobile games such as the creation of EverMerge, Big Fish Casino, Jackpot Magic Slots, Gummy and Toy Story Drop, Cooking Craze, and Fairway Solitaire among others.Increased revenues 11.5% (over $500M+) and improved EBITDA 24% (over $109M).Managed teams over 700+ professionals with over 10 global studios throughout the world. -
Ceo & Board MemberSports Illustrated Play (Acquired By Comcast/Nbc Sports) Jun 2015 - Feb 2018Re-invented youth-sports platforms by building a two-sided marketplace: a B2B SaaS business supporting logistics for admins/coaches and B2C business providing utility and experiences to parents and players.Established Sports Illustrated Play as one of the largest and fastest growing youth-sports platforms: accumulated 17MM users cross-platform (web, mobile, tablet), doubled company revenues, created 2 top 20 free sports apps on iOS and Android.Drove a roll up of youth sports technology platforms, including five M&A deals managing global entities across Canada, Argentina, California, Arizona, and New York.Built and led a global cross-functional team of over 125 professionals from strategy to execution: created a winning organization and culture, attracted and hired 60+ professionals.Navigated capital fundraising process and facilitated Comcast/NBC transaction.
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Executive Vice President, Social And Mobile GamesGsn Games Sep 2012 - Nov 2014Los Angeles, Ca, UsLed international social games business delivering entertainment across mobile, tablet, web,and Facebook; including managing a team of over 250 professionals.Maintained oversight over P&L, provided strategic direction to studio teams (San Francisco, CA; Waltham, MA; Bangalore, India; Foster City, CA; Palo Alto, CA), including global performance and brand marketing, analytics, player insights and product management.Drove strong top- and bottom-line results: in CY14 yielded 3x revenues ($63MM to $190MM+) and 4.5xEBITDA ($12MM to $55MM+).Oversaw 2 of the top 10 grossing iPad apps: Wheel of Fortune, Bingo Bash, Deal or No Deal, andGhostbusters.Drove M&A, including acquisitions of Bash Gaming and SilverTree Media.Re-built organization and culture, including hiring over 70 professionals. -
Evp, Chief Marketing And Revenue OfficerZynga Jul 2011 - Sep 2012San Francisco, California, UsCorporate officer and member of executive leadership team that drove one of the largest U.S. Internet IPOs and set Zynga’s strategic direction.Managed and drove Zyngaʼs marketing, revenues, and international markets with a keen focus on growing Zyngaʼs brand and businesses; including managing a team of over 250 professionals.Responsibilities included management of revenue and payments development team, international and localization teams, player insights, analytics, product marketing, brand, licensing, global advertising sales, corporate and public relations, social media, performance marketing, cross-promotion and .org.Built global ad sales team, delivered 250%+ growth and over $200M+ in ad revenue.Generated $80MM+ in revenue by helping corporations (E.g., AmEx, Hasbro, FritoLay, Dreamworks) translate brands from physical to virtual world through multi-million dollar product and content partnerships.Grew from 6 to 8 of the top 10 games on Facebook and netted over 400% increase in Zynga mobile daily active users through Words with Friends, Draw Something, and Zynga Poker products. -
Executive Vice President, Play LabelElectronic Arts Mar 2011 - Aug 2011Redwood City, Ca, UsEA corporate officer and member of executive leadership team that drove company roadmap and strategic direction.Global responsibility for leading the Play Label’s multi-billion dollar franchises The Sims, SimCity, Spore, Harry Potter, and My Sims; managed a team of 550+ professionals.Drove development and execution of The Sims Social; number two title and top non-Zynga game ever-launched on Facebook.Created the strategic direction for the development teams, defined the SKU plan, managed the P&L, led marketing team, and delivered blockbuster entertainment to audiences worldwide.Oversaw four development studios that accounted for $450MM+ in global revenue: Guilford (UK), Salt Lake City, Emeryville, and Redwood Shores. Re-positioned the Label’s focus to digital/online and cross-platform efforts, resulting in delivering top charting games on Facebook and mobile such as The Sims Social, SimCity Social, and The Sims 4.
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Svp, Chief Revenue Officer, Ea GamesElectronic Arts May 2009 - Mar 2011Redwood City, Ca, UsMember of senior executive management team that oversaw 10 studios and set strategic direction for over 2500+ employees.Managed $2B in annual global revenues generated by the Games Label, managing business day-today and driving strategic growth worldwide.Responsibilities included: portfolio management, global P&L management, go-to-market strategies, worldwide strategic opportunities, business development, worldwide product marketing, online strategies, social media, public relations, and consumer insights; managed over 200 professionals.Transformed P&L of Games Label from $150MM loss to $250MM+ EBITDA (+$400MM bottom-line).Led EA online transformation; over 5x online revenues through premium downloadable content, free-to-play and light-client web-based games.Oversaw top 10 worldwide launches, including Battlefield, Medal of Honor, Need for Speed, Left 4 Dead, Rock Band, Mass Effect, Dragon Age, and other online titles.
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Ceo & Board MemberMevio Oct 2008 - May 2009Led Mevio, an online video and audio network delivering episodic entertainment, with an audience of over 10MM unique and subscribed visitors to the Technology, Music, Men’s, and Women’s channels. Created a company roadmap that drove company direction, vision, objectives, strategies, and tactics.Supported growth and operations by securing funding from venture capital firms Kleiner, Perkins, Caufield & Byers, Sequoia Capital, Sherpalo Ventures, DAG Ventures, and Crosslink Capital.Responsibilities included strategic vision, daily company operations, day-to-day Board of Director management, video production for over 40 internally produced shows, programming, website development, marketing, sales, and business development; managed over 60 professionals.Transformed the company by growing revenues 50% and shifting from a $1.2MM monthly burn to break-even.Secured a $4MM bridge loan in May 2009.
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Svp, General Manager The AmericasElectronic Arts Apr 2007 - Oct 2008Redwood City, Ca, UsSpearheaded the North American P&L with over $2.5B in annual revenues and $250MM+ budget.Responsibilities included field sales, demand planning, retail marketing, supply chain management, advertising, customer support, Community Experience Management, e-commerce, strategic planning and analysis, original programming, new media, and creative development.Instituted partnerships with over 15 EA studios to manage product portfolio and aligned go-to-market strategies; managed over 300 professionals. Grew 2008 North American revenues 31% year-over-year.Oversaw sales, operations, distribution, and marketing for Rock Band, NFL Madden, Army of Two, and Need for Speed; all top five selling products in 2007/2008.Transformed sales organization by establishing Retail Marketing, Category Management, and Demand Planning Teams that drove a 25% reduction in SRA and established EA as Category Captain at Wal-Mart, Best Buy, and Target.
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Senior Vice President Of MarketingElectronic Arts Oct 2005 - May 2007Redwood City, Ca, Us
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Group Vice PresidentElectronic Arts Sep 2003 - Oct 2005Redwood City, Ca, Us
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Vice President MarketingElectronic Arts Oct 2000 - Sep 2003Redwood City, Ca, Us
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Vice President Interactive MarketingWilson Sporting Goods Feb 2000 - Oct 2000Chicago, Illinois, Us -
Vice President Worldwide MarketingWilson Sporting Goods Jan 1997 - Feb 2000Chicago, Illinois, Us
Jeff Karp Skills
Jeff Karp Education Details
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Arizona State UniversityBusiness -
Baldwin High School, Ny
Frequently Asked Questions about Jeff Karp
What company does Jeff Karp work for?
Jeff Karp works for Karpediem Llc
What is Jeff Karp's role at the current company?
Jeff Karp's current role is Founder.
What is Jeff Karp's email address?
Jeff Karp's email address is je****@****ail.com
What is Jeff Karp's direct phone number?
Jeff Karp's direct phone number is +165064*****
What schools did Jeff Karp attend?
Jeff Karp attended Arizona State University, Baldwin High School, Ny.
What skills is Jeff Karp known for?
Jeff Karp has skills like Digital Marketing, Strategy, Social Games, Product Management, Video Games, Mobile Games, Online Gaming, Strategic Partnerships, Marketing, Mobile Devices, Marketing Strategy, Mobile Applications.
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