Jeff Kerr Email and Phone Number

Providing strategic advice and guidance in a variety of human resource areas to senior executives, with a focus on driving ministry-wide strategies and initiatives, including:• Providing strategic analysis, advice, and solutions to the ministry's senior leaders in the areas of organizational development and culture change, talent and succession management, leadership development, and strategic labour relations• Developing tailored change management strategies and organizational design solutions, and provide client-specific processes, tools, and techniques to support major organizational transformation and achievement of key business objectives• Acting as ministry project lead for various change management and human capital initiatives and all enterprise-wide initiatives that pertain to organizational capacity• Conducting in-depth research, analysis, and evaluation of a wide variety of organizational development, change and learning issues, trends and activities to support the development of initiatives• Analyzing business processes and requirements to identify emerging trends and provide related human resources (HR) options and solutions• Assessing capacity and talent gaps and develop talent strategies, including succession plans• Applying project planning expertise to lead and manage projects• Building relationships with key stakeholders and collaborate with other HR partners to effectively support senior executives

Over twenty years of experience in a diverse range of vital roles in advertising, government and now as a consultant with particular expertise in:- Change management and business transformation- Marketing and communications - Aligning branding and corporate culture- Employee engagement and Stakeholder management - Innovation and continuous improvement- Project Management, budget control and procurement - Event Management- Writing and editing- Issues and risk analysis and management- Advising senior leaders

ServiceOntario's Strategic Planning unit is all about setting the best direction for ServiceOntario's service delivery model to deliver great government services to all 14 million residents of Ontario.Responsible for project coordination, change management and communications in support of the development and implementation of an over-arching modernization strategy and narrative for ServiceOntario.

Led change management stream to support WSIB’s Workplace Health and Safety Services (WHSS) team in implementing a redesign the existing voluntary WSIB health and safety programs (i.e., Workwell, Safety Groups, and Small Business) into a more customer-centric Health and Safety Excellence Program.• Managed the development and implementation of change management strategies and plans for coaching, resistance, training, transition, support, contingency and sustainment.• Led the facilitation of change impact assessments of employees, customers, and stakeholders; identify risks and mitigations and develop necessary tactics.• Coached and supported sponsors, program stakeholders and business leads in their change roles.• Built change leadership as a capability.

• Provided strategic advice and support to senior management in the development, implementation and evaluation of communications and marketing strategies and tactics.• Wrote nine communication plans and over 60 communication products to generate quantifiable awareness about the benefits of nine ITS projects that are modernizing services and improving the employee experience, including: Microsoft Office 365 Migration and Adoption Change Management, GoCLOUD Service, DevOps, Queen’s Park Reconstruction, TechLounge, ONeVOICE, Boardroom Video Conferencing, Advanced Application and Infrastructure Monitoring and Customer Service Modernization.• Provided leadership, mentoring and coordination to a team of communications specialists, program lead and analyst, multi-media specialist and technology coordinator.

Consulted as the Communications Lead for the Ministry of Transportation's Road User Safety Modernization Program. Responsible for leading project communications, stakeholder analysis and engagement activities to support the Change Management Office in the implementation of one of the government's largest IT projects.• Developed and implemented communications, stakeholder relations and employee engagement related strategies, plans and tactics in support of change management activities for the project.• Provided expert advice, consultation and direction on communications strategies and tactics that will assist the organization, stakeholders and clients in adopting the solution. • Wrote over 50 plain language communication products for RUSMP based on complex technical documents, including staff emails; stakeholder letters; client inserts; team site, intranet and internet updates; and presentations to staff, management and stakeholders.• Supported efforts to establish a performance management plan including a set of measurable project goals and a related maturity model.

Responsible for building MTO capacity; raising awareness of Aboriginal Relations Branch (ARB) activities; developing a variety of communication products; changing the MTO corporate culture; coordinating strategic and operational planning; and coordinating and implementing the ARB Information Management Plan.• Drafted a strategic communications plan, internal and external tactical approaches and OPS and MTO launch plans for the Indigenous Peoples of Ontario e-course. Wrote monthly articles on ARB activities for the MTO intranet. • Coordinated Strategic and Operational planning efforts for 2014-15. Brought in Value Analysis expert from Provincial Highways Management to help us brainstorm new ideas, prioritize deliverables and set performance targets for the year.• Led the development of the ARB Information Management Plan including the development and implementation of a file classification plan for the ARB shared drive.• Led the organization of the popular MTO First Peoples Forum that had 100 participants in person and 60 via webcast in multiple locations across the province. Coordinated a series of lunch and learns to raise Aboriginal Awareness for the MTO Policy and Planning Division. • Trained MTO Policy and Planning Division staff on the use of WebEx. Developed a business case for new webcam technology to replace unreliable videoconferencing services to improve the effectiveness of meetings and reduce the need to travel.

Responsible for creating and sustaining a vibrant community of practice. Demonstrated expertise in strategic planning, governance, team building, analysis, project management, event planning, employee engagement, organizational behavior, change management, staff development, adult education, process improvement, innovation approaches, internal communications and social media.• Founded the OPS Innovation Community of Practice (CoP) in 2010 with the vision of creating a network that would drive the development of an innovation culture in the OPS. Worked in co-operation with the Centre for Innovation and Workplace Culture (CIWC). Provided CIWC with advice, volunteers and connections. Grew the CoP from 0 to 400 members.• In 2013, the CoP reinvented itself with feedback from its membership. Led the review of CoP vision, mission and values. Established a more formal working and governance structure including with a steering committee and a number of working groups. Developed a strategic plan. Guided the working group leads in the creation of an operational plan with annual targets. Using Project Management Centre of Excellence templates to help working groups define, manage and deliver on their objectives. • Developed and executed a communications plan to promote the CoP including: an introductory brochure, regular newsletters, a trade show booth at various partner events and a comprehensive internal social media strategy on OPSpedia that includes use of the group, wiki, blog and media delivery service. • Organized a variety of OPS Creativity and Innovation Week learning/training events in partnership with like-minded groups. Ensured events covered the diverse range of innovation approaches including Lean, Agile, Design Thinking and Social Innovation. Shared with civil servants across the province through WebEx. Recorded events and converted them to MP4 for posting on OPSpedia’s media delivery service for internal consumption. Evaluated using survey monkey.

Responsible for providing social media and collaboration solution advice; leading the development of the LRC Innovation Centre; connecting innovation efforts across the OPS; advancing service marketing; and assisting with transformational change in the LRC Business Solutions Services Branch. • Developed processes, templates and a repository for Service Management Branch materials to better manage and support the marketing and communications of various I&IT services to our client ministries.• Led the change management stream for the transformation project for the LRC Business Solutions Services Branch to centralize application development, refocus staff positions, enhance business processes and apply Lean/Agile methodologies to improve organizational performance.• Developed and implemented a model to advance innovation in the LRC. Coordinated and collaborated on pilots to evaluate the potential of digital signatures and the BlackBerry PlayBook.• Coordinated the design and procurement of the signage, attire and promotions for the cluster’s booth at Showcase Ontario that could be re-used to save money and support the LRC brand.• Researched, analyzed and redeveloped the cluster’s brand. Created and executed an innovative marketing and communications plan to build support from staff and clients for the reinvigorated brand. • Led effort to use Web 2.0 tools to better engage LRC staff and clients through a new intranet site and OPSpedia, including: social networking, blogs, wikis, forums, social bookmarking and webcasting.• Assisting the LRC Employee Engagement Group, Recognition Group, BLAST (staff teambuilding conference) Committee and Orientation working group to tackle corporate priorities arising from the staff and client surveys that will better motivate staff and build a more cohesive corporate culture. • Facilitated opportunities for I&IT collaboration across the LRC and the OPS, including the development of guides for webcasting and collaboration tools.

Responsible for planning and coordinating marketing campaigns, research, brand development, trade shows, event support, stakeholder relations, issues management, social media, public affairs and promotions. • Planned both strategic and tactical behavior-changing marketing campaigns to leverage central and local strengths for maximum impact, while managing the costs within a large four-year marketing budget. • Worked to build a consensus between internal and external stakeholders to ensure the branding and marketing efforts met the needs of the transit agencies, accessibility groups, the province and customers.• Managed ad and design agencies to develop and implement the PRESTO brand. Created and executed a nine month project plan to build a brand foundation, select a name, design a logo, craft a tagline and obtain approval through the system’s multi-level governance structure in time for the initial system launch.• Employed qualitative and quantitative research to gain customer insights to inspire and measure the success of our marketing efforts allowing for ongoing improvement as we roll out the fare system.• Coordinated the application of the PRESTO brand to the card, system devices, brochures, posters, banners, video, promotional items, website and social media to ensure the customer has a consistent experience.• Procured an accessibility consultant to review the communications products and system design, organized a process to internally manage the consultant and set up an external accessibility advisory committee.• Created business plans, coordinated procurement and managed suppliers to meet our needs for exceptional service and the government’s requirement for fair processes and good value.• Organized team-building events to support employee engagement.

Responsible for coordinating marketing, publication production, event support, stakeholder relations, trade shows and research for various ministry projects. Assisted with issues, trend analysis and public affairs.• Worked with policy areas to produce ministry publications relating to the financing and procurement framework, the Water Panel report, the five-year plan and the corporate brochure.• Managed staff and consultants to develop of the ministry intranet site and staff newsletter to better support internal communications with the ministry. Assisted with staff events and retreats.• Led the development of the Government of Ontario’s infrastructure project management system in consultation with the ministry’s other divisions, line ministries and Cabinet Office.• Coordinated various ministry strategic initiatives through government approval processes to procure and establish contracts for design and print suppliers.• Chaired the stakeholder relations committee, which developed an integrated plan that included the enhancement of the ministry public engagement/stakeholder database.

Responsible for coordinating marketing strategies, brand development, advertising, event planning, stakeholder relations, trade shows, research and online presence. • Developed and implemented the SuperBuild brand and graphic standards program, which increased visibility and awareness as well as helped to ensure consistency on all materials including advertising, website, publications, signs, plaques, news releases, backdrops and all other promotional materials. • Coordinated the development of the SuperBuild internet sites including an infrastructure project database.• Planned and coordinated a number of major integrated marketing campaigns with ad agencies using highly innovative creative to promote the SuperBuild brand through print and broadcast ads, direct mail, signs, promotions, public events and trade show displays, all within tight budgets and strict timelines. • Responsible for the production of the 2003 SuperBuild Progress Report and related advertising campaign. It featured the distribution of 1.2 million copies of the report via Maclean’s, the National Post and 21 regional dailies across Ontario. The inserts were supported by multi-lingual radio spots, newspaper ads and online ads to drive people to the SuperBuild website.

Responsible for developing and executing of marketing and communications strategies, trend analysis, special events and the employee incentive program. • Coordinated the development of a variety of advertising materials and worked closely with the General Manager and the advertising agency to develop an innovative, results-oriented marketing plan.• Researched and developed an analysis of the Toronto attractions environment, which identified issues and trends to help set the strategic direction for the Ontario Place business plan for the year 2000. • Responsible for the overall launch of the season’s largest attraction entitled "GROSSOLOGY: The (Impolite) Science of the Human Body".

Responsible for marketing communications, event planning and logistical support on various Board projects.• Helped to formulate and execute the launch and distribution of the Board’s final report entitled "A Road Map To Prosperity".• Oversaw the planning and execution of a variety of events, including the Premier's Conference on Jobs and Prosperity and the Government of Ontario's exhibit at the Toronto International Autoshow. • Coordinated, designed, and edited summaries of the input from each of the seven Premier’s Conferences on Jobs and Prosperity to acknowledge the importance of the input from participants.

Responsible for client relations, strategic planning, creative development, direct marketing, public relations support materials, production, quantitative and qualitative research, business development and media planning.• Managed the overall creative for Report Card, Ontario Summer Jobs, and Back-to-School campaigns for the Ministry of Education and Training, which included television, radio, outdoor, newspaper, direct marketing, database marketing, and public relations support materials. Each campaign raised awareness and support – outperforming the Ministry’s expectations.• Coordinated package design, point-of-purchase booklets and promotional materials for L. H. Gray & Son brands, Gray Ridge Farms and Conestoga Farms, creating a stronger brand identity and boosting sales. • Developed and executed an advocacy campaign for the London Fair Tax Coalition, utilizing advertising, direct mail, lobbying of city council, volunteer activism and public mobilization, to lower property tax rates for renters.