Jeff Krauss Email and Phone Number

- Directed the Big Lots email marketing channel and oversaw strategy, planning and implementation of Big Lots email marketing programs from conception to execution- Responsible for ESP transition; lead RFP, selection and implementation of new ESP in 2015. Successfully migrated Marketing and built Transactional program in under 6 months- Developed business requirements documents for all email marketing programs (transactional, lifecycle, marketing) and partnered with IT to build out and implement these email programs-Part of business team that helped develop, test and launch biglots.com e-commerce platform- Lead digital team in strategy sessions to enhance and optimize customer journey and increase conversion rates- Developed, pitched and implemented new in store and sitewide promotional ideas to meet and exceed financial and customer acquisition goals- Developed Big Lots first customer facing rewards sign up program. Consisted of in store signage, online lightbox and special welcome offer. - Partnered with CRM team to develop new customer loyalty/ affinity programs, offline and online, to drive conversion and brand advocacy- Drive list growth strategies and execution across multiple channels (In-store, site, social, 3rd party)- Optimized email strategy to drive higher returns including A/B and multivariate testing of subject lines, message content, images, offers, mailing frequency and segments

- Manage/oversee/direct email marketing business in its entirety - Manage email vendor relationship and act as primary liaison between eCommerce department and vendor relationship team- Create and maintain quarterly email promotional calendar- Responsible for email segmentation, opt-out, A/B testing and acquisition strategies- Identify, track and evaluate trends, purchasing habits, cross-selling and historical performance using Google Analytics, ESP interface and Coremetrics- Analyze all email and website metrics and provide reporting to executives- Responsible for all eCommerce promotions using IBM Websphere Commerce- Project Manager for homepage change outs, category landing pages and promotional calendar- Schedule & implement homepage strategy recommendations based on industry trends, historical data, catalog drop dates and search data pulled from various analytics tools- Optimization of all landing pages to increase click-thru, engagement & conversion- Develop strategy, campaigns and creative, in partnership with marketing vendor, to create a personalized customer experience based on users’ previous behavior and interaction with the site. - Collaborate and create new social campaigns to optimize engagement with existing customer base and help identify new brand advocates.- Responsible for new e-business relationships/partnerships for email, mobile, social media, and on-site marketing.

- Managed, defined and implemented all marketing programs -Project Manager for monthly direct mail catalog process- Tasks included developing and managing production schedule, collaborating with advertising agency, managing creative assets, gathering product information from merchants, and working directly with EVP of Marketing to develop offers- Responsible for writing, editing and proofing all marketing materials - Composed all internal corporate communications- Managed physical store marketing and notification processes- Directed the successful launch of max-wellness.com eCommerce site- Responsible for all ongoing aspects of the website including brand messaging, product assortment, site-wide promotional efforts, and vendor relationships management- Analyzed product sales, web metrics and promotional efforts and provided weekly reporting and analysis to the Executive team- Coordinated social media efforts and strategies with EVP of Marketing to maintain Twitter, FaceBook, and Youtube accounts to ensure brand integrity- Worked with Merchandising team and vendors to create email blasts schedules and creative process - Managed return process for eCommerce site by working with vendors to obtain return authorization information and coordinate return process with customers

- Developed web based copy content to support all corporate and brand internet commitments- Maintained high-level of brand standards and corporate messaging for web content- Wrote successful website advertising campaigns and recommend visual ideation to helps achieve forecasted sales and produce additional revenue - Used project and time management skills to ensure total quality control and timely implementation of production schedules to support aggressive ecoomerce sales plan.- Responsible for day-to-day management of Kay.com and JBR.com eCommerce website and virtual catalogs- Project manager for all customer e-mail blasts scheduling- Developed sell copy for more than 4,500 products featured on Kay.com, Jared.com and JBR.com- Member of development team for all corporate radio spots- Wrote monthly catalog letters and statement messages to coincide with Kay and JBR promotions and campaigns- Project manager for content changes on Kay.com and Jared.com

Research Assistant Intern, Fall 2005Researched upcoming guests, created files, edited and cut film for broadcastAssisted executive producers and Mr. Letterman's office One of ten interns chosen from a pool of more than 2,500 applicants

Production Assistant Intern, Summer 2005Assisted directors on location shoots, helped write, and assembled pieces for on-air segments Assisted in the main ET Tape library Interacted with producers, celebrities and media on a daily basis Attended and worked the ESPN ESPY Awards Red Carpet and movie premiers

Casting/Production Assistant Intern, Summer 2004Assisted in the production, development and casting departments Worked with the Executive Producer on a daily basis Read numerous scripts and wrote detailed covers that provided a synopsis of the script, a character breakdown and opinions/suggestions