Responsible for brands: SexyHair, DevaCurl, #mydentity, STMNT Grooming Goods

Responsible for brands: SexyHair, #mydentity, STMNT Grooming Goods

Responsible for brands: SexyHair, STMNT Grooming Goods■ Responsible for end-to-end management of Sexy Hair's early stage Amazon Vendor Central account to drive bottomline growth and capture marketshare within the Premium Beauty category■ Develop and execute a strategic roadmap for our digital advertising budget and leverage Amazon Advertising and DSP to efficiently conquest competitors and retarget shoppers■ Built a dashboard to rapidly identify chargeback issue types and prescribed interdepartmental corrective actions plans - recapturing tens of thousands of dollars per month■ Present vision and key learnings to leadership and at brand-wide conferences

Responsible for the P&L of the eCommerce business and the KPI setting of its team.Sales• Led the eCommerce team in the launch and management of Amazon 1P/3P, Walmart 1P/3P, Jet, Google Shopping Actions, eBay, Rakuten, Newegg, and Sears• Negotiated terms and led in the implementation of ChannelAdvisor; resulting in efficient 3P marketplace expansion, advanced reporting and a streamlined hub for bulk inventory, order, tracking and content distribution via API/FTP• Launched Amazon 1P Direct Fulfillment and trained supply chain to achieve Guaranteed Delivery/Prime on hero ASINsMarketing and Advertising• Launched, optimized and scaled a series of AMS campaigns• Developed and executed product launch roadmap for the skin and wound care categories• Collaborated with Amazon Ads to launch lower and mid-funnel DSP campaigns• Beta tested Amazon Prime Sampling and became the first launch-partner within the baby diaper and skin care landing pagesOperations• Designed and maintained Power Query-based sales-out, PO and advertising dashboards to provide quickly digestible tracking and insights• Restructured Amazon 1P’s PO cadence to reduce its operational strain on Abena’s internal departments resulting in improved service levels and reduced chargebacks• Established and maintained EDI connections with key accounts through SPS Commerce• Resolved Andon Cord and A to Z Guarantee claims

Managed a portfolio of 85 3P accounts and maximized their sales potential on the Rakuten.com marketplace through the understanding of individual business challenge/goals, relationship management and selling co-op packages to increase exposure.Sales• Pitched, negotiated and closed a deal with a strategic partner to temporarily reduce Q4 commission rates in targeted categories resulting in an immediate triple-digit GMV growth with minimal reduction in margin• Monitored daily SQL reports to isolate high velocity SKUs and prescribed appropriate marketing channels for promotion; notable channels include affiliates, PLA and email• Spearheaded the Q4 holiday toy campaign to increase categorical relevancy and to capture incremental GMV through the creation of landing pages and a series of email blasts• Tracked sales ranking/pricing of high velocity products on competing sites and sourced deal pricing through existing merchantsMarketing• Collaborated on the sourcing of content, composition and editing of Rakuten’s daily deal-focused email blasts• Built custom landing pages to feature specific merchants, categories or themes to spike glance views and conversion ratesOperations• Onboarded new merchants, influenced the growth of SKU count and narrowed merchandise gaps within the office, tools, toys and furniture categories• Identified operational pain points and developed action plans to rectify merchants’ seller metrics in five KPI’s (fill, cancel, refund rates, seller rating and contacts to order) to achieve an improved customer experience• Utilized in-house product management tools to enrich PDP content and resolve inventory/content feed errors

Expanded Elite Screens distribution to Oceania and co-founded Elite Screens Australia in Melbourne.Sales• Established a book of distributors and direct accounts• Delivered on-site product and sales training presentations• Devised and executed annual price increases• Audited ecommerce presence provided assets and content to enhance PDPs• Researched and planned 3m x 6m trade show booths at the Integrate Expo in Sydney in 2013 and 2014 which resulted in hundreds of valuable leads, solidified relationships and increased understanding of domestic preferences and industry trends• Maintained positive relationships with key accounts and industry influencersProduct• Researched the local market’s offerings, white spaces, and pricing schemes to curate a catalog that was both competitive and tailored to the local demographic• Reviewed COGS and created tiered pricing that achieved a healthy GP% during a period of turbulent AUD/USD exchange rates• Segmented catalog to protect the margins and interests of competing industries and distributorsSupply Chain and Operations• Developed forecasting dashboard that measured cyclical sales trends• Procured a combination of consigned and prepaid inventory with a 120 day turnaround• Regularly performed cost-benefit analysis on third-party vendors to minimize overhead while maintaining essential services

Managed the Amazon 1P Vendor Central US and Canada accounts within the Consumer Electronics category.Sales• Generated 400% increase in shipped revenue (sales out) in the first year• Brainstormed asks for quarterly business reviews• Established Amazon US as Elite Screens’ the top producing accountMerchandising• Strategized PDP content and became an early adopter of A+ Content• Wrote HTML to create linkable comparison tables for cross-selling opportunities – boosting CVR• Researched keywords in titles, bullet points, product descriptions and backend keywords to enhance SEO & A9 Algorithm• Built internal product catalog in the format of NIS template to allow for bulk edits and to cut down time on product launchesOperations• Worked cross-functionally to reduce chargebacks and product returns• Explored adjustments to ordering cadence to alleviate strain on warehouse• Analyzed past and forecasted future sales trends and procured/allocated inventory based on cyclical demands

• Developed and executed English lesson plans through worksheets, oral exams and creative games at two public junior high schools (grades 7-9)• Served as a cultural ambassador and stimulated interest in the English language through popular American culture• Volunteered at after-school table tennis, basketball and English clubs• Adapted to the culture, pace and expectations of Japanese society