Founder and Creative Director of Fresh Branding Group, we have established, re-invented and maintained some of America's most recognized brands. These include American Express, Beiersdorf, Evian, Hershey, Jell-O, Standard & Poor's, Wilson Sporting Goods, Xerox and many others. At Fresh Branding Group, we take a top down approach, working with key C-level management, asking the questions that define a brand and company:Who are your real competitors?Where are you taking business from?Who are the people you want to motivate?How do you differentiate your brand, product or company?What makes your business or product attractive to your customers / clients vs. competition? In short . . . why do you exist?Our proudest accomplishments: Great, memorable, effective creative work. No amount of media money can substitute for executions that truly speak to your target. It’s better to outsmart the competition, rather than outspend them.We do not specialize in one specific media. We specialize in making your brand successful.