🎨 Creative & Marketing Professional: Web, Video Production, and Graphic Design• Orchestrated web UX enhancements driving a 25% surge in user engagement. Leveraged Hotjar heatmaps to pinpoint and address user experience issues, proactively shaping user behaviour patterns.• Producing/editing diverse content such as webinars, product and training videos, print, and website🔎 SEO & SEM Expertise• Pioneered Google Ad Campaigns, including text, display, and remarketing ads through collaboration with an agency, effectively bolstering lead generation and e-commerce growth.• Spearheaded comprehensive keyword research initiatives with an agency, tailoring campaigns for both branded and non-branded segments.🔗 Social Media Strategy & Execution• Skillfully oversee organic and paid social media campaigns across Facebook, LinkedIn, and YouTube. Craft compelling content, copywriting, monitoring, and reporting utilizing SproutSocial.• Optimized YouTube channel to boost views by ~5% in the first week by optimizing video descriptions, integrating relevant backlinks, and curating playlists.📧 Demand Generation & Email Marketing• Spearhead email campaigns for press releases, thought leadership articles, and white papers, amplifying monthly email engagement by an impressive 300% while nurturing a robust audience list.• Introduced strategic subscriber email drip campaigns, crafting sequences tailored to 5 distinct verticals to nurture new prospects effectively.📱 Global Paid Media Initiatives• Strategize and execute international paid trade media initiatives across the Americas, EMEA, and APAC regions, encompassing advertorials, banner ads, and eBlasts in collaboration with agencies.⚙ Marketing Operations & Data Management• Proficiently manage new product SKUs and attributes on the global website using Agility PIM. Oversee digital asset maintenance through NetX DAM and coordinate regional translations.

🎨 Brand & Creative• Collaborate with founders to ensure a cohesive brand identity across product packaging, nomenclature, and overall brand image.• Craft comprehensive branding guidelines, training videos, PR media kits, product photography, and social media content.• Contributed to the development of MIFA's Shopify website, designing page layouts, graphics, and streamlining the sitemap.📧 Email Marketing• Crafted lead nurturing drip campaigns using Klaviyo, reactivating customer engagement and boosting customer lifetime value (LTV).

🗃 Project Management• Spearheaded cross-team projects across 7 Go-To-Market (GTM) plans for B2G and B2B products in two business lines.• Orchestrated the integration of strategies and value propositions to boost demand via web, social media, events, PR, SEM, ABM, and digital advertising channels.📊 Data Analytics• Delivered comprehensive analysis and actionable recommendations to fine-tune campaign strategies, resulting in improved lead generation, prospect engagement, and increased impressions.⚙ Marketing Operations Strategist• Introduced and streamlined processes using tools like Asana, Box Drive, and MS Teams, enhancing productivity, information accessibility, and business agility.• Efficiently managed industrial events roster, performed cost versus budget analysis, and established KPI reporting dashboards to drive ROI-focused decision-making.📈 Demand Generation Champion• Led a dedicated team in planning and executing virtual events and webinars, fostering customer intimacy and driving new activations throughout the Americas.📱 Paid Media• Researched and procured digital trade media resources to expand and nurture prospects within the OEM business line.

🗃 Project Management• Successfully executed ~30 global events annually, focusing on lead generation and re-engagement of customers.• Played a pivotal role in supporting three editions of CES Las Vegas and managed an 80-person Engineering & Science Symposium spanning multiple days, featuring 60 presentations and roundtable discussions.• Took charge of booth build, event setup, tear-down, and oversaw onsite teams for tier-1 events.🎨 Brand & Creative• Directed design initiatives leveraging the Robohead platform, actively managing relationships with exhibit houses and overseeing the logistical implementation for all event facets

📈 Demand Generation• Strategically directed and managed ~28 corporate events annually, further supporting 20 channel partner events to yield 4000+ Marketing Qualified Leads (MQLs) and effectively nurture existing clients, driving continuous growth in the sales pipeline.📅 Events Strategy & Channel Partner Lead• Led the M&A event strategy and seamless integration of FLIR Systems during a Tier-1 international tradeshow and a global sales meeting involving 90+ staff and channel participants.• Innovatively developed budgeting, strategic plans, and demo designs to optimize corporate and regional programs across 8 international markets.• Collaborated closely with product marketing and field sales to create impactful product demos, manage staffing, measure outcomes, and prepare comprehensive post-event reports.⚖ Budget Oversight• Diligently maintained an annual budget of $500k+, overseeing purchase requisitions, accounts payable, and monthly expense reports for accurate budget reconciliation.📧 Email Marketing Campaigns• Successfully executed over 40 pre and post-show email campaigns via MailChimp and Constant Contact, effectively nurturing prospects and leads, thereby enhancing engagement and conversions.

📋 Event Coordination & Marketing Support• Supported 25 global events, contributing to their successful implementation.• Spearheaded the sourcing and design of promotional giveaways, enhancing event branding and attendee engagement.• Generated event-specific email marketing campaigns• Provided support for creative deliverables, including product imagery, event graphics, and digital media💾 Data Management & CRM• Managed the uploading and maintenance of SKUs on the web and e-commerce store, ensuring accurate and updated product information.• Proficiently imported and conducted data scrubbing for contact lists in MS Dynamics CRM and Constant Contact, ensuring data hygiene for effective CRM operations and marketing outreach.

💳 Order and Account Management• Proficiently provided customer service and sales support using Salesforce Sales Cloud and Sage ERP systems. Collaborated with system integrators, channel partners, and regional sales directors, effectively nurturing Sales Qualified Leads (SQLs).• Played a pivotal role in assisting the team in resolving customer-related issues, identifying inventory bottlenecks, managing shipping delays, and contributing to client retention strategies.