Jeff Lyon Email and Phone Number
Jeff Lyon work email
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Jeff Lyon personal email
Director of Analytics with significant experience in Marketing and Product Analytics, including conducting A/B tests, solving attribution issues, designing dashboard visualizations, and building targeted advertising strategies. Proven record of leadership and communication with extensive experience working with C-suite level.
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Director, Head Of Marketing AnalyticsBest EggSunnyvale, Ca, Us -
Director Of AnalyticsBest Egg Mar 2022 - PresentWilmington, Delaware, Us• Led a team of one analyst to drive 54% YoY growth across Direct Mail, Affiliate, and Paid Digital channels• Increased projected annual profits for Direct Mail by $4.5MM through improving targeting model efficiency and testing strategies• Owned origination analytics for new start-up auto secured lending product, doubling monthly origination dollars through funnel optimization and customer insights• Designed A/B tests, wrote requirements for digital event tracking, and utilized Amplitude to monitor web funnel performance• Developed and designed new metrics for new process within new start-up auto secured lending product using SQL• Created and maintained reporting in Power BI and Mode, as well as underlying data tables in Snowflake created with SQL -
Manager Of Marketing AnalyticsBest Egg Mar 2020 - Mar 2022Wilmington, Delaware, Us• Led analytics for Direct Mail Lead Gen and Affiliate channels, comprising 55% of overall loan portfolio• Hired and managed one direct report, fostering a culture of continuous learning and development• Ran P&L analyses for Affiliate pricing, suggesting price adjustments to improve overall profitability -
Marketing Data AnalystBest Egg May 2019 - Mar 2020Wilmington, Delaware, Us• Developed Direct Mail campaign strategies optimized for fluctuating business goals• Built short-term forecasts for Direct Mail campaign performance• Analyzed performance of Direct Mail targeting models and oversaw their implementation• Developed and conducted ad hoc analysis to improve Direct Mail efficiency and performance -
Graduate Teaching AssistantUniversity Of North Carolina At Charlotte Aug 2011 - Jul 2015Analyzed the impact of sovereign credit and liquidity markets and predictive power of institutional investor activity on Yankee debt issue spreads;Utilized a simultaneous methods framework to examine the interrelationships between private debtholder, public debtholder, and shareholder governance on managerial decision making;Taught Financial Management, Investments, Financial Theory and Practice, Introduction to Macroeconomics, and Commercial Bank Management at the undergraduate level; Commercial Bank Management at the MBA level.
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Student InternFederal Reserve Bank Of Richmond Jun 2010 - Aug 2011Calculated 5x5 Fama-French style portfolios with stock skewness and kurtosis in SQL;Wrote an automated program in Visual Basic to automatically aggregate and analyze data in Excel;Gave presentations on work projects and overall internship experience;Assisted in the editing of research papers and gathering of credit default swap data from Bloomberg
Jeff Lyon Skills
Jeff Lyon Education Details
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University Of North Carolina At CharlotteEconomics -
University Of North Carolina At CharlotteMathematical Finance -
Lawrence UniversityEconomics And Mathematics - Interdisciplinary
Frequently Asked Questions about Jeff Lyon
What company does Jeff Lyon work for?
Jeff Lyon works for Best Egg
What is Jeff Lyon's role at the current company?
Jeff Lyon's current role is Director, Head of Marketing Analytics.
What is Jeff Lyon's email address?
Jeff Lyon's email address is je****@****ing.com
What schools did Jeff Lyon attend?
Jeff Lyon attended University Of North Carolina At Charlotte, University Of North Carolina At Charlotte, Lawrence University.
What skills is Jeff Lyon known for?
Jeff Lyon has skills like Matlab, Visual Basic, Sas Programming, Microsoft Office, Latex, Data Analysis, Analytical Skills, Programming, Research, Microsoft Excel, R, Microsoft Word.
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