• Led a team of one analyst to drive 54% YoY growth across Direct Mail, Affiliate, and Paid Digital channels• Increased projected annual profits for Direct Mail by $4.5MM through improving targeting model efficiency and testing strategies• Owned origination analytics for new start-up auto secured lending product, doubling monthly origination dollars through funnel optimization and customer insights• Designed A/B tests, wrote requirements for digital event tracking, and utilized Amplitude to monitor web funnel performance• Developed and designed new metrics for new process within new start-up auto secured lending product using SQL• Created and maintained reporting in Power BI and Mode, as well as underlying data tables in Snowflake created with SQL

• Led analytics for Direct Mail Lead Gen and Affiliate channels, comprising 55% of overall loan portfolio• Hired and managed one direct report, fostering a culture of continuous learning and development• Ran P&L analyses for Affiliate pricing, suggesting price adjustments to improve overall profitability

• Developed Direct Mail campaign strategies optimized for fluctuating business goals• Built short-term forecasts for Direct Mail campaign performance• Analyzed performance of Direct Mail targeting models and oversaw their implementation• Developed and conducted ad hoc analysis to improve Direct Mail efficiency and performance

Analyzed the impact of sovereign credit and liquidity markets and predictive power of institutional investor activity on Yankee debt issue spreads;Utilized a simultaneous methods framework to examine the interrelationships between private debtholder, public debtholder, and shareholder governance on managerial decision making;Taught Financial Management, Investments, Financial Theory and Practice, Introduction to Macroeconomics, and Commercial Bank Management at the undergraduate level; Commercial Bank Management at the MBA level.

Calculated 5x5 Fama-French style portfolios with stock skewness and kurtosis in SQL;Wrote an automated program in Visual Basic to automatically aggregate and analyze data in Excel;Gave presentations on work projects and overall internship experience;Assisted in the editing of research papers and gathering of credit default swap data from Bloomberg