Jeff Macpherson is a Member of the Board Of Directors at IAB Canada at IAB Canada. He possess expertise in digital marketing, digital media, digital strategy, advertising, user experience and 16 more skills. Colleagues describe him as "I've worked with Jeff since the start of both of our careers. As one of the top experts in his field, Jeff always finds ways to drive new and meaningful revenue on the pub side while staying one step ahead of constantly changing technology. A true collaborator, I'm always impressed with Jeff's ability to build new solutions and bring the right partners on board to get the job done. Looking forward to many more years of working together!" and "I had the pleasure of reporting directly to Jeff while he was my Sales Production Manager at Bell Media. He was committed to producing only the highest quality work that not only fit within Bell Media’s guidelines but also met the client’s needs. Jeff‘s leadership, guidance and experience was not only embraced but looked up to by his direct team and other internal teams within Bell Media. Jeff would be an invaluable asset to any team in the digital space."