Jeff Mason

Jeff Mason Email and Phone Number

High Spirits LLC - Founder/CEO @
Jeff Mason's Location
Irving, Texas, United States, United States
Jeff Mason's Contact Details
About Jeff Mason

 National Accounts Consumer sales and marketing – 25 years experience in the beverage industry on top 10 brands in both on-premise and off-premise accounts. Heavy emphasis in beverage alcohol - beers, wines and spirits National Accounts Customer shopper marketing – fifteen years experience in developing and implementing strategic, account-specific customer marketing plans across all retail channels both on-premise and off-premise Business to business sales and marketing – ten years experience in both corporate and agency capacities leading regional, national and international marketing initiatives in beverage alcohol, building materials/construction, aerospace, telephony, broadband cable and cellular communications industries Excellent manager of both projects and people. Ability to direct multi-projects simultaneously with positive results. Well-versed at budget planning, marketing, negotiations, hiring, training and motivating staff. Very strong at completing projects within deadlines and budgetary restraints Effective liaison between company/client and advertising agencies, media companies, interactive/Internet electronic materials producers and media suppliers, design studios, point-of-sale print production vendors across all classes of specialization, broadcast producers, talent agencies, event sponsors and owners/promoters of entertainment propertiesSpecialties: National Account Sales/Marketing/Promotion/Creative Development - beverage, adult beverage, food, high-tech, mobile phones, cable/broadband, auto racing, telephony, building/construction materialsCorporate Identity/Branding/Packaging/Co-Packer SuppliersClient/Agency negotiations, creative review, agency review, radio production, TV production, print production, POP ideation/production

Jeff Mason's Current Company Details
High Spirits LLC

High Spirits Llc

High Spirits LLC - Founder/CEO
Jeff Mason Work Experience Details
  • High Spirits Llc
    Founder/Ceo
    High Spirits Llc Jun 2022 - Present
    Independent sales and marketing consultancy for adult beverage brands (spirits, wines, beers), cannabis and CPG foodsSpecializing in:  National/Key Account on-premise account placements, programming, mixology and LTO development Facilitating third party agency billing and collection for menu support and promotions Multi-state sales territory development off-premise and on-premise New product ideation, creative development and launch execution Co-packer selection and management Distributor management Trademark licensingClients – past and present include:> Sammy Hagar/Guy Fieri – Santo Spirit Brands Tequila and Mezquila > Elmhurst/Steuben Foods > Mahou USA > Avery Brewing> Founder's Brewing > Zephyr Gin > Honor Tequila > Shady Knoll Orchards & Distillery > Miller Brewing> Callebaut Chocolate - Belgium> Confidential beer innovation, hemp/cannabis beverages and foods
  • Maestro Brands
    Regional Vice President
    Maestro Brands Oct 2022 - Jan 2023
    Managed a 5 state area for a new, hybrid consultancy group representing brand owners of spirits, wines and seltzers through an exclusive partnership with Republic National Distributing Company Brands included: GameDay Vodka spirits and seltzers, Bikoku Japanese Whisky, We The People Wines, Volando Tequila, Plant Botanical Vodka spirit and seltzers
  • Constellation Brands National Sales Organization
    National Accounts - Total Beverage Alcohol Spirits/Wines/Beers
    Constellation Brands National Sales Organization Sep 2017 - Nov 2022
    National Account-Specific Sales and Trade Marketing strategy development and execution for all Spirits, Wines and Beers portfolios: > BEERS: Corona Extra, Corona Light, CoronaRita, Corona Premier, Corona Refresca, Corona Hard Seltzer, Corona Limonada, Modelo Especial, Modelo Negra, Pacifico, Funky Buddha, Ballast Point, Four Corners > WINES: Robert Mondavi, Kim Crawford, Meiomi, Charles Smith, Ruffino, Woodbridge, The Prisoner, Nobilo, Schrader, Double Diamond, Mark West, Clos du Bois > SPIRITS: High West, Svedka, Casa Noble, The Real McCoy, Paul Masson, Taylor, J Roget, Cook's and moreNational Travel and Recreation Accounts: AMC Theatres, HMS Host, Bowlero Corp, Dave & Buster's, ClubCorp, Arcis Golf, American Golf, TopGolf, Putt Shack, Regal Cinemas, Cinemark Theatres, Main Event, SSP Americas, OTG Hospitality, Marcus Theatres, RCI Entertainment, Club Procure, American Airlines Admiral's Clubs > Developed and executed myriad customized account programming with celebrities, entertainers, sports properties and athletes: Kenny Chesney, Tony Romo, Jon Gruden, Luke Bryan, NFL, PGA, UFC, ATP, MLB, UFC, PBA and more> Consistent double-digit, year on year sales and distribution gains (excepting COVID 2020/2021)> Winner of the Constellation Brands IMPACT Player of The Year > Total Beverage Category Supplier of The Year - Food Concepts International > Supplier of The Year - Chili’s Grill & Bar - Heilan Group> VIBE Vista Supplier of The Year Award Winner 2019, 2020> Creator of the CoronaRita(TM) beer cocktail and the CoronaRita drink clips and dome lids generating over $50M in incremental profit. The CoronaRita is the most Instagramed beer cocktail and Google's most mentioned/posted beer cocktail of all time> Creator of the Modelo Brands' OktoberFiesta(TM) promotion to challenge imported, European beer brands
  • Constellation Brands Beer Division
    National Accounts
    Constellation Brands Beer Division Aug 2014 - Sep 2017
    Account-Specific Sales and Trade Marketing Development and Execution for National Accounts - Corona Extra, Corona Light, CoronaRita, Modelo Especial, Negra Modelo, Pacifico, Victoria, Ballast Point, Four Corners, Funky BuddhaNational Casual Dining/Hotels/Casinos/Recreation Venues: Chili's, TGI Friday's, On The Border, Dave & Buster's, Landry's, American Airlines, Southwest Airlines, Spirit Air, Cheddar's, ClubCorp, TopGolf, Front Burner, Macaroni Grill, Omni Hotels, Abuelo's, Uncle Julio's and more.> Exceptional Alcohol Supplier of The Year - Abuelo's Mexican Embassy> Alcohol Beverage Supplier of the Year - Chili's Franchise Group> Nominated for IMPACT Player of The Year - Sales and Distribution> Consecutive double digit year on year volume and distribution growth
  • Crown Imports, Llc (Constellation Brands/Grupo Modelo)
    National Accounts
    Crown Imports, Llc (Constellation Brands/Grupo Modelo) Aug 2010 - Sep 2014
    Us
    National Account-Specific Sales and Marketing Strategy, Development and Execution for Corona, Corona Light, Negra Modelo, Modelo Especial, Pacifico, Victoria, St. Pauli Girl and Tsingtao beer brandsNational Casual Dining/Hotels/Casinos/Recreation Venues: Chili's, TGI Friday's, On The Border, Dave & Buster's, Landry's, American Airlines, Southwest Airlines, Cheddar's, ClubCorp, TopGolf, Front Burner, Macaroni Grill, Omni Hotels, Abuelo's, Uncle Julio's and more> Nominated two consecutive years for IMPACT Player of The Year for national accounts on-premise CoronaRita initiative - incremental volume and profit> Beer Supplier of The Year - Uncle Julio’s> Supplier of The Year - Brinker International/Chili's Grill & Bar
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  • Genesis Today, Inc.
    Director Of Marketing - Food, Drug And Mass Channels
    Genesis Today, Inc. Jul 2008 - Aug 2010
    Recruited to hire and manage an internal group of marketing and creative professionals as well as advertising, media, design and public relations agencies for this international natural health food, beverages, supplements and wellness products companyPrimary focus was on national food/grocery, drug and mass channels. Heavy emphasis on new product development, design, packaging, marketing, co-packer relations and launch execution at all Walmart, Sam's and Whole Foods stores nationallySuccessfully launched 11 new product SKUs in an 18 month timeframe resulting in national distribution and sales of over $45M in year oneLed marketing team in taking the company from $25M to over $100M in sales
  • Hanson Building Products North America
    Marketing Director
    Hanson Building Products North America Mar 2006 - Aug 2007
    Recruited to help lead corporate, strategic initiative to revolutionize the company's commodity-driven products by creating and executing branded marketing objectives, strategies and tactics to build image, quality and premium pricing. Within two years the company was acquired by the German conglomerate Heidelberg AGResponsible for directing regional, national and international business to business marketing initiatives across a broad portfolio of heavy building products targeting a wide variety of customers including state DOT’s, federal agencies, specifying engineers, architects, builders and contractors Developed and implemented calendar marketing plans and post program analyses for four operating business units - domestic and international (USA/Canada)Directed advertising agencies and public relations agencies in the design, production and execution of print and electronic advertising media, Internet websites, direct marketing programs, media buying, public relations campaigns and education programsDeveloped and managed corporate identification, branding and positioningLaunched new category of residential and commercial concrete building materials for Gulf Coast Reconstruction efforts post hurricane Katrina resulting in new housing development bids exceeding $100M
  • Cadbury Schweppes Americas Beverages / Now Keurig-Drpepper
    Customer Marketing Manager
    Cadbury Schweppes Americas Beverages / Now Keurig-Drpepper Aug 2003 - Aug 2006
    Recruited to help lead Customer Marketing department shift to a Shopper Marketing, account-specific platformManaged the top 9 national grocery accounts generating in excess of 30 million cases of combined beverage sales (Kroger, Safeway, Albertson’s, HEB, Food Lion, Meijer, Ahold, Winn-Dixie, Publix)Developed account-specific Trade marketing, Customer marketing and Consumer marketing programs to drive new product distribution, gain feature displays and promotional activities for all core brandsWorked directly with VP of Hispanic Marketing to develop company’s first national Hispanic marketing and promotion plans for Dr Pepper, 7UP and SquirtDeveloped retail sales promotion co-marketing partner programs with multiple CPG companies and alternate channel retailers: Incremental GameStop in-store product displays at all retail locations for DrPepper's sponsorship of the SpiderMan movie release and the launch of the SpiderMan video game Developed and executed myriad customized account programming with celebrities, entertainers, sports properties and athletes: Magic Johnson, Usher, The Grammy's, NCAA Football, SpiderMan/Sony Pictures/Marvel ComicsDaily cross-functional interaction with Brand Management, Category Management, National Sales teams, Field Sales, Advertising, Media, Legal and bottling networks comprised of Pepsi, Coca-Cola and Independent Bottler Systems to effectively develop and execute account-specific national calendar promotion programming
  • Ryan Partnership
    Managing Director
    Ryan Partnership 1999 - 2003
    Recruited to lead new business development and top revenue producing account groups in the beverage and high tech industries for this national promotional marketing, trade marketing and advertising consultancy. Responsible for P&L and reporting to an executive boardAnalyzed complex business needs of numerous clients and developed strategic marketing plans to address sales growth, promotion, design, corporate identity, packaging, advertising and merchandisingManaged multiple cross-functional teams in the development and production of creative materials, POP, broadcast media, Internet media, written and oral client presentations, financial tracking and reporting to clients from C-Suite downSpecially selected by AT&T Broadband executive management team to serve as outsourced Brand Manager for beta testing and then national retail launch of AT&T Digital Cable at Best Buy and Circuit City stores Developed and executed myriad customized account programming with celebrities, entertainers, sports properties and athletes: HBO, The Golf Channel, The Sopranos, James Bond movie franchise, NFL HOF Randy White, The Dallas Cowboys, The Dallas Cowboys CheerleadersRepresentative Clients:BEVERAGE - The Perrier Group of America (Great Spring Waters of America, Nestle Waters), Coca-Cola Fountain (Southwest Region), Heineken USA (Supporting Account Teams in Westport, CT., Atlanta, GA., Chicago, IL.)HIGH TECHNOLOGY - Motorola Broadband Communications, Samsung, AT&T Broadband, Nokia Mobile Phones
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  • United Distillers And Vintners North America / Guinness-Diageo
    Program Development Manager - Wines
    United Distillers And Vintners North America / Guinness-Diageo 1998 - 1999
    Developed and executed overall consumer and trade promotion strategy for this international adult beverage manufacturer and importerPrioritized the wine brand portfolio (32+sku’s) within grocery, liquor, convenience stores, casual and fine dining channelsIncorporated consumer insights aligned with brand strategies in eight Southwest states to develop integrated marketing programs for distributors, trade, and consumers for both on-premise and off-premise channels Hired, directed and managed advertising agencies to create innovative consumer and trade promotions that successfully increased distribution, trial, brand awareness and sales on all core wine brandsManaged budget, allocated promotion marketing mix (consumer/trade promotions, relationship marketing, events, and in-outlet sampling initiatives), and performed post promotion analysis to determine incremental profit and future program recommendations
  • The Marketing Continuum
    Account Supervisor
    The Marketing Continuum 1996 - 1998
    Recruited to manage two account service teams representing eight consumer packaged goods brands for adult beverage brewer and importer Labatt USA/CCM-FEMSA/InBev: Dos Equis, Tecate, Tecate Light, Cerveza Sol, Bohemia, Carta Blanca, Chihuahua, Noche BuenaDeveloped and executed local and national marketing activities, tactical market programs, trade marketing programs, trade incentive contests, new product launches, brand identity/packaging, point-of-sale materials production and fulfillment and post program analysisDeveloped and executed national promotions and trade marketing campaigns directly with on-premise and off-premise chain accounts at the direction of Labatt USA and CCM/FEMSA Developed and executed product placement in motion pictures and television productionsLeveraged promotional and radio merchandising media with national and international sponsorships of Championship Auto Racing Teams (CART) - driver Adrian Fernandez, Major League Soccer (MLS), US Amateur Soccer and La Liga Mexicana de Futbol (Mexican Soccer League)Won Beverage Marketing and Beverage Dynamics on-premise and off-premise awards for best promotion program for Dos Equis draught beer and best display design for Cerverza Tecate
  • The Gambrinus Company
    Marketing Services Manager
    The Gambrinus Company Jan 1992 - Dec 1996
    San Antonio, Tx, Us
    Hired to build and manage a first-ever internal Marketing Services department for this adult beverage importer and brewer of Corona Extra, Corona Light, Modelo Especial, Negra Modelo, Pacifico, Shiner, BridgePort, Red Back, Moosehead and Pete's Wicked Ale beer brands. Reported directly to the Vice President of MarketingHired, directed and managed relationships with ad agencies, sales promotion companies, design studios and a wide variety of visual media suppliers and manufacturing vendorsDeveloped all trade and consumer marketing programs, materials and POP/POS for the portfolio of brands across all channels of tradeServed as primary resource to sales team, marketing department and to distributors for all brands’ promotion program development, communications and overall coordination through final program fulfillment Responsible for managing all aspects of Corona’s sponsorship of Jimmy Buffett across all channels of trade Responsible for managing all related promotion activities for Shiner beer’s annual “Bocktoberfest” eventDeveloped and executed customized account programming with celebrities, entertainers, sports properties and athletes: Tom Landry, Jimmy Buffett, Robert Earl Keen, The Iguanas, Lance Armstrong, GASP (Greater Austin Shiner Pedal), NIOSA (Nights In Old San Antonio)Developed and managed all product placement in motion pictures and television productions
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  • Gte / Now Verizon
    Creative Services Supervisor - Special Projects
    Gte / Now Verizon 1987 - 1991
    > Recruited to develop and manage a creative team of eight responsible for producing print and multimedia materials for GTE and its affiliated companies: GTE Telephone Operations, GTE Mobile/Cellular, GTE Satellite, GTE Printing, GTE Directories, Sylvania Electronics and Lighting Products, Phillips Electronics North America, Magnavox> P&L responsibility > Weekly reporting to an executive board> Developed and executed a 12 month turnaround plan taking group from an allocated resource into a multi million dollar revenue producing division

Jeff Mason Skills

Brand Management Market Planning Integrated Marketing Customer Insight Marketing Strategy Advertising Relationship Marketing Fmcg Marketing Shopper Marketing Strategy Iri Sales Trade Marketing Sales Promotion Brand Development Consumer Products Alcoholic Beverages Marketing Communications Management Brand Awareness National Accounts Pricing Beer Grocery Direct Marketing Food Key Account Development Direct Store Delivery Sponsorship Field Marketing Merchandising Retail Marketing Management Customer Acquisition Income Statement Digital Marketing New Business Development Public Relations Crm Product Development Nielsen Distributors Video Production B2b Marketing Strategy Photo Shoots Mobile Communications Radio Producing Telephony Creative Ideation

Jeff Mason Education Details

  • Texas Tech University
    Texas Tech University
    Advertising
  • Ryan College Of Promotional Marketing
    Ryan College Of Promotional Marketing
    Strategic Promotional Marketing
  • Point Of Purchase Advertising Institute
    Point Of Purchase Advertising Institute
    Point Of Purchase Professional Designation

Frequently Asked Questions about Jeff Mason

What company does Jeff Mason work for?

Jeff Mason works for High Spirits Llc

What is Jeff Mason's role at the current company?

Jeff Mason's current role is High Spirits LLC - Founder/CEO.

What is Jeff Mason's email address?

Jeff Mason's email address is jm****@****day.net

What is Jeff Mason's direct phone number?

Jeff Mason's direct phone number is +121461*****

What schools did Jeff Mason attend?

Jeff Mason attended Texas Tech University, Ryan College Of Promotional Marketing, Point Of Purchase Advertising Institute.

What skills is Jeff Mason known for?

Jeff Mason has skills like Brand Management, Market Planning, Integrated Marketing, Customer Insight, Marketing Strategy, Advertising, Relationship Marketing, Fmcg, Marketing, Shopper Marketing, Strategy, Iri.

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