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* Experienced marketing leader with proficiency leading within dynamic, fast paced, competitive environments; fully capable of orchestrating a complete array of enterprise marketing responsibilities, including the development of integrated brand and marketing campaigns, leadership of digital marketing, social media, and retail strategies.* Skilled in the successful application of innovative marketing strategies that enable sustained growth, expand revenue, elevate brand awareness, and improve customer acquisition for luxury brands. * Well versed in leveraging superior communications skills and interpersonal savvy to establish relationships of trust to drive revenue and exceed corporate objectives.Areas of Expertise:* Marketing Leadership* Change Management* Key Advisor to Leadership* Omni-Channel Campaigns* Product Positioning & Branding* Strategic Planning & ExecutionCareer Achievements:* Mullenlowe - Established the office in Los Angeles, hiring and onboarding 65 employees in four months. Maintains full P&L accountability for the agency’s largest account in North America and oversight of the development of 45 colleagues* Fallon - Positioned the Cadillac brand to capture higher sales to first-time owners and building the most affluent owner base in the recent history of the brand. Grew the client business with international responsibilities contributing to record setting revenue for the agency in 2012* Factory Design Labs - Responsible for P&L within the Audi account, which represented up to 30% of all agency revenue
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Senior Vice PresidentMullenlowe U.S. 2021 - PresentBoston, Los Angeles And New York, Us -
Senior Vice President, Group Account DirectorMullenlowe U.S. 2013 - 2021Boston, Los Angeles And New York, Us* Advanced to the most senior role on the team in April 2021, with full P&L accountability for the agency’s largest account in North America and leadership authority over the development of 45 colleagues.* Within nine months of securing status as the Agency of Record for Acura, introduced a new vehicle launch campaign produced from the ground up, featuring broadcast, custom rich media and static digital, social and search campaign elements.* Credited with building a groundbreaking retail campaign that addressed local retail needs with contextual video and digital creative materials.* Successfully repositioned the Acura brand as optimistic, inclusive, and youthful, a premium offering that challenged conventional interpretations of luxury. -
Managing Director – Fallon DetroitFallon 2011 - 2013Minneapolis, Mn, Us*Grew the Account Management and Creative Service teams by nearly 100% while maintaining 90% employee retention over 24 months.* Secured status as the Agency of Record for Cadillac of Canada, sparking a 10% increase in revenue and scope of services.* Instituted a new digital prospect marketing program.* Positioned the Cadillac brand to capture higher sales to first-time owners, building the most affluent owner base in the recent history of the brand. -
Account Director, Team CadillacFallon 2010 - 2011Minneapolis, Mn, Us* Created a process to align creative messaging with in-market sales and incentive promotions.* Established modular digital online banners that enabled dealers to customize content, messaging, and offers tailored to the unique needs of their local markets. -
Senior Account DirectorFactory Design Labs 2008 - 2010Denver, Colorado, Us* Transitioned Audi retail websites from an outside provider to an internally-hosted solution which saved Audi over $800K annually.* Excelled in business development, securing the Killington Mountain Resort and Think! electric vehicle accounts. -
General Manager, MarketingAudi Of America 2007 - 2008Ingolstadt, Bayern, DePrimary responsibilities included managing regional advertising and marketing activities across more than 50 metro markets in the US; including budget forecasting, media planning, creative allocation according to local market conditions, implementing regional and individual dealer advertising. -
Manager, Retail MarketingAudi Of America 2005 - 2006Responsible for North American auto show program and vehicle exhibitions at national consumer events. Developed strategy, coordinated and implemented brand representation at over 20 auto shows annually and 5 to 10 major brand events including Dealer meetings and Motorsports events. Responsible for strategy, creative development, production and distribution of all customer-facing collateral and in-dealership point of sale materials.
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Program Manager, Vehicle AccessoriesAudi Of America 2003 - 2004P&L responsibility for the full accessory product offering for Audi vehicles. Forecasted volumes, determined inventory liability, developed marketing programs to support volume and sales projections, planned media, directed creative and developed sales promotions to achieve revenue and profit targets.
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Product ManagerChoiceparts 2000 - 2003ChoiceParts was an Internet start-up technology company dedicated to providing software solutions to automotive retailers and their wholesale parts customers. ChoiceParts’ software product allowed automotive dealerships and collision repair facilities to locate, buy, and sell parts online.Commercialization and P&L responsibility for launch of proprietary software solutions.
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Marketing And SalesFord Motor Co. 1996 - 2000Dearborn, Michigan, UsMember of the Ford College Graduate management training program for Marketing and Sales. Thrived in a number of diverse Sales, Service, and Marketing positions in various regional and corporate offices.
Jeff Mayes Skills
Jeff Mayes Education Details
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Michigan State UniversityEconomics
Frequently Asked Questions about Jeff Mayes
What company does Jeff Mayes work for?
Jeff Mayes works for Mullenlowe U.s.
What is Jeff Mayes's role at the current company?
Jeff Mayes's current role is Enterprise Marketing Executive.
What is Jeff Mayes's email address?
Jeff Mayes's email address is je****@****eus.com
What is Jeff Mayes's direct phone number?
Jeff Mayes's direct phone number is +161776*****
What schools did Jeff Mayes attend?
Jeff Mayes attended Michigan State University.
What skills is Jeff Mayes known for?
Jeff Mayes has skills like Relationship Marketing, Digital Marketing, Advertising, Online Advertising, Marketing, Marketing Strategy, Automotive, Digital Strategy, Integrated Marketing, Brand Management, Crm, Advertising Management.
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