Develop, collaborate, direct and implement new, innovative solutions that improve the health of our businesses and drive growth in North America, China and Europe. These innovative solutions are lead through management of the Marketing, Product Development Engineering and Software Engineering functions. Lead the Gorbel Business Development Team, a cross functional group of senior managers that make strategic decisions to balance the needs for each business and coordinate the execution of projects. Responsible for building Gorbel's sales channel in Europe

Responsibilities include new product planning and development, pricing, web site and interactive marketing programs, social media efforts, advertising, public relations, sales promotion, and sales and market analysis. Gorbel manufactures overhead material handling products.The job involves leading a staff of five people to support Marketing's functions and responsibilities. I work with the ownership and other managers, Regional Sales Managers, and distributor sales people to develop and implement programs.Results:Developed Gorbel's internet strategy and lead the implementation team. The web site currently represents a significant portion of the business and is a key strategic asset.Developed the marketing plan for six major new products.Developed pricing strategies and implemented successful programs that have increased sales and improved gross margins.Helped to establish and then improve the Sales and Marketing effort for Gorbel in a China. This market is a significant, new international opportunity for the company.

Responsibilities included finding, training, motivating and evaluating distribution partners in four Southeastern states. The job required the development and effective management of relationships with distributor owners, sales people, and end customers.Results:Sales in the territory tripled over a three year periodDoubled sales in the first yearThe territory went from fourth largest to the single largest sales territory.Developed lasting relationships in the territory that still produce results.

parent company of Gorbel)Responsibilities included profiling and analyzing competitors, gathering market and competitive information for launch of new products, identifying target customers and markets for member companies. The job required working with the management of two member companies to support their marketing initiatives. Results:Supported the launch of a major product with competitive product and pricing information.Develop a target profile for high potential customers to support the sales effort of a new product.