Jeff Meyer

Jeff Meyer Email and Phone Number

Strategic Business Executive | Brand Management & Positioning | Product Strategy & Innovation | B2B2C Sales Operations | Consumer Insights and Research | Entrepreneurial Mindset @ JBS
Jeff Meyer's Location
Madison, Wisconsin, United States, United States
Jeff Meyer's Contact Details
About Jeff Meyer

I promote a consumer-first mindset to drive innovation and growth throughout all stages of a business life cycle.Throughout my career I have earned recognition for my ability to create distinctive business solutions at the enterprise and start-up level – as I have cultivated expertise in brand marketing, sales, operations, and product management. I have aligned cross-functional leaders on holistic approaches to organizational growth. As a leader I am committed to team development and engagement, continually identifying new opportunities to expand capabilities at the department- and individual level. Above all, I guide evolving organizations to prioritize the consumer across initiatives, and create long-term strategies and utilize data to build plans for lasting profitable success.Core Strengths:► Brand & Product Innovation► Digital-First Consumer Engagement► Market & Consumer Insights► External Communications► New Product Launch, Positioning, & Commercialization

Jeff Meyer's Current Company Details
JBS

Jbs

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Strategic Business Executive | Brand Management & Positioning | Product Strategy & Innovation | B2B2C Sales Operations | Consumer Insights and Research | Entrepreneurial Mindset
Website:
jbssa.com
Employees:
90580
Jeff Meyer Work Experience Details
  • Jbs
    Jbs
  • Jbs
    Co-Founder ▪ Pound Of Ground®
    Jbs 2022 - Present
    São Paulo, São Paulo, Br
    Building upon my deep understanding of the consumer packaged goods space, I co-created and co-led the design, development, testing, and commercialization of the Crumbles® frozen ground beef product line. Creating a unique answer for two age-old questions -- “What’s for dinner?” and “Forget to defrost the meat?” -- we set the new business up for a successful nationwide launch and eventual acquisition by global food company JBS, overseeing all aspects of the company’s business, product, and operations planning from the ground up.
  • Cuna Mutual Group
    Cuna Mutual, Group, Vp – Corporate & Brand Marketing
    Cuna Mutual Group 2018 - 2022
    Madison, Wi, Us
    As CUNA Mutual re-prioritized its business model to emphasize product and service adoption, I led the restructuring of the enterprise’s brand strategy. To maintain alignment with broader corporate goals, I established a new brand architecture and identity, establishing a total overhaul of internal and public-facing assets to ensure cohesive brand positioning across the broader market.
  • Cuna Mutual Group
    Cuna Mutual Group, Vp – Lending & Retail Products
    Cuna Mutual Group 2015 - 2018
    Madison, Wi, Us
    I drove the expansion of the organization’s Payment Protection business as the author of an innovative, digital-first growth strategy. By creating a new operational framework for the department and forming strong relationships with fintech start-ups across regions, I unlocked new opportunities for distribution across e-commerce and direct-to-consumer channels. Under my leadership the business segment acquired multiple new revenue streams and expanded the scope of existing products and services.
  • Growth Catalysts
    Consumer Products Brand Marketing Consultant & Partner
    Growth Catalysts Jun 2010 - Sep 2014
    Business and brand consultant for a firm focused on helping consumer products companies achieve success by accelerating organic growth.
  • Cuna Mutual Group
    Vice President - Marketing
    Cuna Mutual Group May 2007 - Jun 2010
    Madison, Wi, Us
  • Kraft Foods
    Senior Category Business Director
    Kraft Foods Apr 2005 - May 2007
    Chicago, Us
    Ascended through multiple levels of leadership to optimize the performance of more than one billion dollar category -- Spearheaded the launch of the Deli Fresh product platform and associated communications strategy, positioning the brand for success in the premium market segment to significantly increase incremental revenue.
  • Kraft Foods
    Director/Brand Manager/Sr. Brand Manager/Associate Brand Manager
    Kraft Foods Feb 1995 - Apr 2005
    Chicago, Us
  • Gemini Consulting
    Senior Consultant
    Gemini Consulting Jun 1994 - Feb 1995
  • The Dow Chemical Company
    Strategic Business Specialist/Sales Development/Sales Specialist
    The Dow Chemical Company May 1987 - Sep 1993
    Midland, Michigan, Us

Jeff Meyer Skills

Brand Management Consumer Products Marketing Management Strategic Planning Cross Functional Team Leadership Customer Insight Segmentation Competitive Analysis Marketing Strategy Marketing Management Shopper Marketing Fmcg Strategy Crm Leadership Analytics Project Management Direct Marketing Product Development Integrated Marketing P&l Management Marketing Communications Marketing Research Brand Development Product Management Business Strategy Market Planning Digital Marketing Budgets People Development Product Launch Advertising Trade Promotions Positioning Brand Equity

Jeff Meyer Education Details

  • Wisconsin School Of Business
    Wisconsin School Of Business
    Marketing
  • Purdue University
    Purdue University
    Computer Science Minor

Frequently Asked Questions about Jeff Meyer

What company does Jeff Meyer work for?

Jeff Meyer works for Jbs

What is Jeff Meyer's role at the current company?

Jeff Meyer's current role is Strategic Business Executive | Brand Management & Positioning | Product Strategy & Innovation | B2B2C Sales Operations | Consumer Insights and Research | Entrepreneurial Mindset.

What is Jeff Meyer's email address?

Jeff Meyer's email address is je****@****ual.com

What is Jeff Meyer's direct phone number?

Jeff Meyer's direct phone number is +126235*****

What schools did Jeff Meyer attend?

Jeff Meyer attended Wisconsin School Of Business, Purdue University.

What skills is Jeff Meyer known for?

Jeff Meyer has skills like Brand Management, Consumer Products, Marketing, Management, Strategic Planning, Cross Functional Team Leadership, Customer Insight, Segmentation, Competitive Analysis, Marketing Strategy, Marketing Management, Shopper Marketing.

Who are Jeff Meyer's colleagues?

Jeff Meyer's colleagues are Giselle Nunes, Ana Caroline, Luiz Henrique Rastelli Chiari, David Beyan, Kenny Young, Jamily Silva, Adauto Henrique.

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