Jeff Muller Email and Phone Number
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With two decades of communications, philanthropy, marketing, change-management, campaign, strategic planning, and events experience, I have worked since 2001 to advance nonprofit organizations of all sizes. In that time, I have built high-performing teams and nurtured strong collaborative relationships that spur fundraising and programmatic growth. In total, I have helped raise hundreds of millions of dollars to advance world-changing initiatives.Here is just a sampling of what I have accomplished:• Helped shape NRDC’s 7-year, $1 billion comprehensive campaign, including developing core campaign messages and materials, as well as audience-specific strategies and materials for sub-campaigns.• Co-established a data-driven donor cultivation, solicitation, and stewardship program at World Wildlife Fund that contributed to an increase in donor rolls from 7,000 to 13,500 active mid-level and major donors, a 10% increase in donor retention, and growth in Development department annual revenue from $60 million to $90 million.• Built consensus among six partners—including World Wildlife Fund, National Geographic, and the IUCN—to create the case for support for $30 million campaign to save the Sumatran rhino. • Co-authored the Association of Donor Relations Professionals’ five-year strategic plan designed to build fundraising capacity in more than 1,500 member non-profits.• Created, from scratch, Irvine Nature Center’s corporate sponsorship program, including establishing donor relationships, developing key performance indicators, and meeting revenue targets. • Successfully led strategic communications efforts designed to increase awareness of the Chesapeake Bay Trust, including targeted event engagement, direct outreach, collateral development, an updated website, the launch of an e-newsletter, and a thirty percent increase in press coverage.Skills: Storytelling • Fundraising • Campaigns • Change Management • Collaboration • Team Building • Donor Stewardship • Direct Response • Major, Annual, and Planned Giving • Strategic and Operational Planning • Volunteer Engagement • Storytelling • Leadership • Diversity, Equity & Inclusion • External and Internal Communications • Relationship Building • Operations • Leadership • Diversity, Equity & Inclusion • Program Measurement & Evaluation • Project Management • Problem Solving
Crossroads Insights
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Founder & Chief StrategistCrossroads Insights Feb 2021 - PresentCrossroads Insights partners with NGOs, philanthropies, and other c3 and c4 nonprofits to provide strategic guidance at the nexus of philanthropy, communications, and creating the collaborative enterprise—all with the purpose of strengthening organizations for durable success.
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Senior Director Of Donor RelationsNatural Resources Defense Council (Nrdc) Apr 2019 - Feb 2021New York, Ny, UsI set the strategic direction for a comprehensive donor relations program focused on major and principal gift audiences, leading three business units: philanthropy communications, donor stewardship, and donor engagement. In this role, I supported NRDC's 7-year, $1 billion comprehensive campaign, including developing core campaign messages and materials, as well as audience-specific strategies and materials for sub-campaigns; collaborated with donors, Office of the President, Major Gifts, Foundations, Communications, Program, Finance, and Membership to build strong partnerships and a culture of philanthropy to help meet NRDC’s fundraising objectives focused on the institution’s biggest priorities; developed policies and systems that built a stronger pipeline from Member to Mid-level to Major gifts; partnered with both internal and external stakeholders to introduce new innovations, including a webinar series as well as a revamped Global Leadership Council and major donor travel program; partnered with leadership from across the institution to update NRDC’s gift acceptance policy, developing a new policy and committee to minimize institutional risk exposure; and worked with the Chief Development Officer to implement strategy to achieve 100% board giving in 2020. -
Director Of Donor Communications & StewardshipWorld Wildlife Fund Aug 2012 - Mar 2019Washington, Dc, UsI built and led the team—comprised of two business units—that produced strategic work to cultivate and steward WWF's donors at every level of giving, reinforcing WWF's mission and vision of a world where people live in harmony with nature. From proposal development to stewardship reporting, campaign collateral to internal communications, I oversaw a full service shop helping advance WWF's philanthropic activities. During my tenure I drove innovation in donor engagement strategies, including launching a cutting-edge webcast series and helping shape a donor-focused travel program. I also directed identification and creation of key Development systems and provided stewardship perspective on the design of a new donor constituent relationship management system database (BBCRM). -
Donor Communications ManagerWorld Wildlife Fund Jan 2009 - Aug 2012Washington, Dc, UsI led a small team focused on advancing WWF's philanthropic relationships through inspiring communications and targeted stewardship. I developed proposals, reports, and other cultivation, solicitation, and stewardship touches for seven-figure gifts and developed cases for support for major fundraising campaigns including a $85 million campaign to double the number of tigers in the wild. I was also a core team member for numerous major institutional efforts, including the development of a new institutional brand architecture, the launch of World Wildlife magazine—both print and digital properties—the revamp of two giving societies: the Partners in Conservation mid-level annual giving program and Legacy Circle planned giving society.
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Secretary/TreasurerAssociation Of Donor Relations Professionals Jan 2016 - Oct 2018Seattle, Wa, UsServed as Secretary/Treasurer on the executive committee of the Board for ADRP, the core purpose of which is to advance philanthropy through elevating donor relations and stewardship. ADRP leads the profession, with a focus on the outcomes of philanthropic relationships between organizations and donors. In this role I led the development of the association’s first investment strategy for its reserves, which proved crucial in sustaining ADRP in 2020 when the pandemic affected both membership and conference income. I also provided guidance on the development of the association’s new brand. -
DirectorAssociation Of Donor Relations Professionals Jan 2013 - Dec 2015Seattle, Wa, UsServed as a Director of the Board and Chair of the Member Experience Committee for ADRP, the core purpose of which is to advance philanthropy through elevating donor relations and stewardship. ADRP leads the profession, with a focus on the outcomes of philanthropic relationships between organizations and donors. In this role, I helped transition the association to a new board governance model and co-authored the association’s five-year strategic plan.
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Director Of Events And Corporate PartnershipsIrvine Nature Center Mar 2008 - Jan 2009Owings Mills, Maryland, UsI led a small events team and created a new corporate sponsorship program, including establishing donor relationships, developing key performance indicators, and meeting revenue targets. In this role I worked closely with board and volunteer committees to design compelling events and increase event revenue. -
Director Of Communications And EventsIrvine Nature Center Mar 2004 - Mar 2008Owings Mills, Maryland, UsI led a small team focused on delivering outstanding communications and events. In this role, I led marketing and communications for a successful $11.5 million capital campaign to build a new facility, including helping to secure $1.2 million in funding from state of Maryland and $500 thousand from federal government through strategic initiatives and engagement. I also increased revenue of all annual events while adding new annual and one-time events to the schedule and acted as the staff marketing lead on a board committee to develop the organization's five-year strategic plan.
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Director Of MarketingChesapeake Bay Trust Dec 2001 - Sep 2003Annapolis, Maryland, UsI led marketing and communications efforts for this Chesapeake-Bay focused grant maker. In collaboration with the board and state government stakeholders, I: 1) Refocused message and marketing channels for Maryland state tax check-off campaign resulting in 10% increase in revenue, and 2) Redesigned Maryland's "Treasure the Chesapeake" license plate, resulting in increased revenue and an organizational re-brand. Working with staff and the board, I assisted with quarterly grants review and selection. I also improved the Trust's media presence, resulting in one-third more press clippings per year; coordinated a successful inaugural annual reception for Maryland legislators.; managed redesign of the website; and helped coordinate a successful annual fundraising gala, with improvements in attendance, dollars raised, and sponsor recognition. -
Marketing Coordinator, Parks And Recreation DepartmentCity Of Asheville Jan 2000 - Dec 2001Asheville, Nc, UsNegotiated an additional $100,000 in media sponsorships (total $500,000), resulting in more advertising for events and greater distribution of existing promotional materials. Managed successful brand development campaign for department. Created effective media campaign for launch of new skatepark facility. Managed marketing campaigns for Bele Chere Festival (attendance 350,000) and First Night Asheville (attendance 25,000). -
Independent Marketing ConsultantWtfh Design And Marketing Jan 1994 - Dec 1999I provided communications, design, and marketing services to a variety of music industry companies and individuals. I launched national retail advertising and promotional campaigns for two independent record labels (NYNO and Louisiana Red Hot); developed marketing and educational materials for the Cutting Edge Music Business Conference; and created marketing materials, secured advertising, and placed stories for a variety of clients.
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Associate ConsultantMarketing Outcomes Feb 1992 - Jan 1994I coordinated national account sales trainings for major corporations, including Digital Equipment Corporation and SmithKline Beecham. I also created training materials, performed marketplace analysis, and worked with the company's vice president to develop new clients.
Jeff Muller Skills
Jeff Muller Education Details
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Carnegie Mellon UniversityLiterary & Cultural Studies
Frequently Asked Questions about Jeff Muller
What company does Jeff Muller work for?
Jeff Muller works for Crossroads Insights
What is Jeff Muller's role at the current company?
Jeff Muller's current role is fundraising, communications, & philanthropy strategist and presenter, focused on advancing a healthy, sustainable, and equitable world.
What is Jeff Muller's email address?
Jeff Muller's email address is jm****@****rdc.org
What is Jeff Muller's direct phone number?
Jeff Muller's direct phone number is +120249*****
What schools did Jeff Muller attend?
Jeff Muller attended Carnegie Mellon University.
What are some of Jeff Muller's interests?
Jeff Muller has interest in Hiking/camping, Sustainability, Events Planning, Market Research, Donor Stewardship, E Marketing, Music, Proposal Development, Strategic Planning, Donor Relations.
What skills is Jeff Muller known for?
Jeff Muller has skills like Direct Mail, Public Relations, Event Management, Marketing, Graphic Design, Market Research, Fundraising, Advertising, Branding And Identity, Membership, Segmentation, Collateral.
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