CERASEAL PRO™ is a cutting-edge proprietary full-strength ceramic metal sealer formulated to thoroughly clean the internal components of gas and diesel engines, transmissions, differentials, gearboxes, and hydraulic systems.

Business management services, strategic planning, ISO 9001: 2015 Auditor. Sales development strategies. New business development strategies, logistics

During my tenure I was responsible for managing all key facets of the business. Under my leadership I was able to generate significant growth in sales while consistently generating double digit bottom line profits. Responsibilities included targeting and developing business relationships with new customers and continual growth with existing customers. I developed and implemented effective marketing strategies leading to strong brand identity within the industry and with the consumer. Created an entire new line of products that shifted the brand image to a quality brand, including the industry’s most popular selling accessory doors for Jeeps. I attribute my success to my enthusiast driven passion and understanding of the automotive aftermarket combined with my visionary leadership to identify, develop and implement long term strategic growth strategies leading to over ten years of sustained growth. • Grew sales by an average of 123% annually for over 10 years generating over $17M in revenue • Increased EBITDA by 720% during my tenure • Instrumental in creating and launching new product initiatives leading to over $6M in new sales • Developed effective pricing strategies that generated net/net profits in excess of 12% • Effectively managed a network independent of six sales representative groups totaling approximately thirty individual sales reps across North America • Designed effective POP displays for retail stores leading to increased customer awareness and increased sales • Created a new sales channel by launching a new B2C E-Commerce initiative, generating an additional $50K in monthly sales and increased profits of over 30% per item sold • Launched a social media campaign that increased unique visitors to the company website from 5,000 to over 90,000 per month • Responsible for new product development including managing external R&D functions.