Jeff Nichol Email & Phone Number

Edmonton, Alberta, Canada

Edmonton, Alberta, Canada

Led 14 Sr/Marketing Managers located in Western Canada. Created marketing and communication strategies, tactics and metrics that inform and engage audiences, drive business priorities and elevate brand affinity.-Created marketing and communication strategies, tactics and metrics that inform and engage audiences, drive business priorities and elevate brand affinity-Effectively managed and optimized substantial budgets to achieve financial objectives, and reduced budget spend by 28%… Show more Led 14 Sr/Marketing Managers located in Western Canada. Created marketing and communication strategies, tactics and metrics that inform and engage audiences, drive business priorities and elevate brand affinity.-Created marketing and communication strategies, tactics and metrics that inform and engage audiences, drive business priorities and elevate brand affinity-Effectively managed and optimized substantial budgets to achieve financial objectives, and reduced budget spend by 28% compared to the previous year-Enhanced cross-functional synergy and cooperation among various departments and teams to exceed organizational goals-Implemented career development and coaching to foster team members' professional growth and success-Conducted comprehensive strategic market research, utilizing data analysis and consumer insights, to identify and assess opportunities for market expansion into new areas-Developed effective market entry strategies that resulted in successful market penetration, driving revenue growth and brand recognition in previously untapped regions Show less

Edmonton, Alberta, Canada

Developed and executed on market strategy to increase penetration of products/services in target markets; trialed different approaches to uncover the optimal method. Led and mentored team members-Provided leadership and mentoring to team members -Created booking and event strategies and developed events calendar for Northern Alberta . -Built and leveraged municipal and local team relationships to inform, shape and steward the market strategy -Leveraged social media and… Show more Developed and executed on market strategy to increase penetration of products/services in target markets; trialed different approaches to uncover the optimal method. Led and mentored team members-Provided leadership and mentoring to team members -Created booking and event strategies and developed events calendar for Northern Alberta . -Built and leveraged municipal and local team relationships to inform, shape and steward the market strategy -Leveraged social media and other digital marketing tactics as part of the marketing arsenal -Created quarterly plans, tracked results and developed reports -Track record of collaborations leveraging internal and external stakeholder relationships-Demonstrated influence and strategy skills; planning and promotion-Proven ability to make strategic recommendations on gap closure initiatives, secure alignment and budget Show less

Supervised Communications and Engagement staff to deliver external facing creative materials on each project within established budgets. Managed large event budgets-Oversaw the development of ETS led partnerships and community support initiatives -Facilitated the organization and scheduling of volunteers and staff -Developed and provided support to campaigns and initiatives as determined by the ETS Annual Service Plan-Represented ETS, from a marketing perspective on Branch… Show more Supervised Communications and Engagement staff to deliver external facing creative materials on each project within established budgets. Managed large event budgets-Oversaw the development of ETS led partnerships and community support initiatives -Facilitated the organization and scheduling of volunteers and staff -Developed and provided support to campaigns and initiatives as determined by the ETS Annual Service Plan-Represented ETS, from a marketing perspective on Branch, Departmental and City-wide committees-Worked with committees and external stakeholders to support the coordination of events -Managed large event budgets Show less

Edmonton, Alberta, Canada

Oversaw department Customer Relationship Management strategy development-Made effective sales presentations to stakeholders of all different levels -Created and executed overall marketing plan for the Commercial Waste Management Collection programs-Prepared proposals and contracts and generated and prepared internal sales and revenue data-Utilized rapid problem solving and negotiation skills to provide proactive solutions and services to customers Delivering on customer… Show more Oversaw department Customer Relationship Management strategy development-Made effective sales presentations to stakeholders of all different levels -Created and executed overall marketing plan for the Commercial Waste Management Collection programs-Prepared proposals and contracts and generated and prepared internal sales and revenue data-Utilized rapid problem solving and negotiation skills to provide proactive solutions and services to customers Delivering on customer commitments and ensuring customer satisfaction -Negotiated sales and event contracts Show less