Elkay is a privately owned manufacturer of sinks, faucets, bottle filling stations, drinking fountains, and foodservice products with 2,500 employees generating over $400M annual revenue through wholesale, retail, and Ecommerce channels. Responsible for comprehensive account management and relationship building with commercial and residential Ecommerce customers. Accountable for growing profitable sales with a total portfolio of over $14M. Selected accomplishments include:• Grew revenue with largest commercial account from $4.5M to $8M in 2021. Accomplished this through refining the sales incentive program to encourage increased inventory commitment and keyword advertising spend to enhance search engine optimization (SEO). Partnered with internal logistics team to transition from less-than-truckload (LTL) to truckload delivery program to improve delivery performance by 20%.• Cultivated two brand new accounts from zero to over $500K in sales each during their first year. Provided key leadership to steer effort from initial contact through the onboarding process to the marketing content load, selling strategies, product training, and inventory selection. • Increased combined sales with top three accounts by 24% to $9M in 2020 during the initial COVID-19 disruption. Achieved this through an enhanced communication and care campaign to maintain excellent relationships and brand support despite massive lead time spikes. • Partnered with the finance team to secure the repayment of over $350K in extended accounts receivable (AR) from an inherited account. Achieved this by shifting to cash in advance (CIA) for new orders while setting compliance dates for minimum debt reduction payments and maintaining open lines of communication.

Reported to the vice president and general manager of Ecommerce and responsible for growing business-to-business (B2B) national sales of residential sinks in the competitive countertop fabricator and distributor channel. Accountable for creating and implementing sink programs while delivering sales targets. Selected accomplishments include:• Created and launched the Revere sink collection in collaboration with the VP/GM and the marketing, care, and logistics teams. Designed the plan, policies, and service metrics to grow B2B sales while building strong account relationships and leading process improvements. Reached $1.5M in sales during first 12 months.• Developed and implemented a pilot program to warehouse and deliver sinks within select metropolitan statistical areas (MSAs) to determine the viability of expanding to the top 50 markets in the country. Established and tracked key metrics and submitted a recommendation to the VP and President, which was approved.• Managed relationships, programs, and communication between several US-based private label customers and the German OEM supplier of quartz composite sinks. Oversaw collective sales growth of 32% to $1.4M.

Reported to the director of sales and responsible for leading the west team’s efforts to expand visibility of innovative new products and managing emerging Ecommerce and maintenance, repair, and operations (MRO) accounts. Accountable for leading four direct reports and growing sales with six key accounts. Selected accomplishments include:• Led the west team in the design and execution of market blitzes for the EZH20 water bottle filling stations in the top 15 west metropolitan statistical areas (MSAs). Gained product placement in all target verticals and earned specification listings with the top engineering firms.• Selected and staffed key trade shows to promote the EZH20 product line to high value targets such as airports, school districts, universities, and fitness centers. Gained high visibility installations at all target segments, earning market leading name recognition and momentum.

Reported to the regional sales manager and responsible for educating sales reps, showroom staff, and specifiers on residential sinks, faucets, and accessories. Accountable for growing showroom presence and sales of the product line as well as delivering continuing education presentations (CEU) to the specifying community. • Doubled product installations in the top 25 showrooms in the west territory.

Reported to the vice president of sales and led comprehensive market studies in the top 10 NW Metropolitan Statistical Areas (MSAs) to gauge company market share and identify growth opportunities. Subsequently managed wholesale plumbing distribution accounts and independent sales representatives.

New Zealand based start-up entering the US market with an innovative new shower enclosure product.Reported to the owner and founder and led initial rollout of the product in Northern California, which involved hiring and training sales representatives and installation teams, setting up warehouse and office operations, and establishing 15 displaying accounts.

Privately owned luxury faucet manufacturer with annual sales in the US and Canada of $12M (Circa 2004)Reported to the vice president of sales and managed and serviced high-end showroom accounts in nine western states and British Columbia. Built account and trade relationships, provided product training to accounts and specifiers, managed showroom displays and warehouse inventory, and delivered field support.