Jeff Penix is a human-centered design brand curator and thought leader for over 30 years. He has launched several brand and project initiatives and has created synergistic relationships with many high-profile organizations, personalities, and elected officials. He is CEO of WE Creative Studios - a boutique creative ad and marketing agency that is uniquely integrated in the public (community, family, child welfare) and private sectors (corporate, sports and entertainment). His approach is creating humanized expressions of the brand from the inside out and delivering solutions to organizational problems and concerns.Jeff is also the Co-Founder of Two Hype Enterprises, a minority-owned licensed professional sports apparel and lifestyle brand that trail-blazed the urban sports category in 1989. The legacy of Two Hype comes from their barrier-breaking use of African Kente and other ethnic prints that were incorporated to their pro-team apparel designs with an equally strong stance and commitment to community empowerment and economic growth and opportunity.Additionally, Jeff founded Project WE Foundation, an innovative and premier youth-serving non-profit organization with a unique commitment to youth engagement, empowerment, development and mentoring. His goal is to work collectively with like-minded individuals, organizations and communities to provide innovative, creative and quality programming that make a positive difference in the lives of our most valuable resource - our young people, offering them the opportunity to Dream Big and a lifelong connection to a positive adult.Jeff is a graduate of University of Colorado at Boulder with a B.A. in Communications, former Division 1 basketball player and 4-year Letterman.