Jeff Penix Email & Phone Number

Las Vegas, Nv, Us

A boutique creative ad and marketing agency offering full-service brand management and organizational/cultural evolution strategies that is uniquely integrated in the public (community, family, child welfare) and private sectors (corporate, sports and entertainment). The WE Creative approach is observing the human experience, creating expressions of the brand from the inside out and delivering solutions to organizational problems and concerns by ensuring the human perspective is weaved into all aspects of the designing process.

Las Vegas, Nevada, Us

An innovative and premier youth-serving non-profit organization with a unique commitment to youth engagement, empowerment, development and mentoring. With the goal is to work collectively with like-minded individuals, organizations and communities to provide innovative, creative and quality programming that make a positive difference in the lives of our most valuable resource - our young people, offering them the opportunity to Dream Big and a lifelong connection to a positive adult.

Las Vegas, Nevada, Us

A minority-owned licensed professional sports apparel and lifestyle brand that trail-blazed the urban sports category in 1989. It was the first urban sports licensee of all professional sports leagues (NBA, NFL, NCAA, MLB, NHL, NCAA, and HBCUs) making Two Hype a pioneer within the street/sport/hip-hop fashion movement of the 90’s. The legacy of Two Hype comes from their barrier-breaking use of African Kente and other ethnic prints that were incorporated to their pro-team apparel designs with an equally strong stance and commitment to community empowerment and economic growth and opportunity. Two Hype is currently a global NBA licensee.Two Hype was also identified as one of the companies who played an integral role in defining hip-hop fashion. The Two Hype brand was also the youngest company ever to receive a direct license from the Olympic Games (1996). Two Hype product design was distributed in over 1200 stores nationwide, with sales in the excess of 50 million in a four-year period. In addition, Two Hype provided product marketing solutions for notable clients such as BET, HBO and Warner Bros.

Create and develop branding, merchandising and brand solutions for K-Mart, Walmart and Sears. Created targeted positioning strategies to invigorate product lines & increase brand and consumer awareness through strategic product design and marketing.

Dunk.net, a performance footwear and athletic apparel digital sports brand, where he was responsible for building & developing the internet’s first owned e-commerce sports brand that raised over 25 million in venture capital endorsed by Shaquille O’neil, Oscar De La Hoya, Mike Piazza, Rebecca Lobo, and Delisha Milton. While at Dunk.net, he managed all athlete integrated programs, and developed an exclusive catalog & branding initiatives for East Bay Catalog.

Overseeing all design & branding initiatives for mens and womens. They feature denim, activewear, sportswear, knits, and accessories; and is considered as one of the most defined urban brands to-date. He was brought in with the specific mission to re-position the brand after 10 years in the marketplace and introduced a campaign named Kani “The Original”. This campain showcased Karl Kani himself as “The Original Urban Fashion Designer”.

Boston, Ma, Us

During his tenure with Reebok, Jeff developed NBA star, Shaquille O’neil’s signature performance basketball apparel collection and sub-brand. With the success of the Shaquille business, came other brand directives from top management to further strategize the brand & developed Reebok Basketball, Black Top and Tennis categories in 1993.