Jeff Sikes Email & Phone Number

Overland Park, Ks, Us

Kansas City, Missouri, United States

My primary responsibility is to lead the MarTech team of technologists and business analysts. I provide overall technology recommendations and governance, including creating a comprehensive technology roadmap, maintaining roadmaps for critical tools, and ensuring data integrity between systems. The team's foundation is data, enabling marketing and sales operations to make data-driven business decisions.

Kansas City, Missouri, United States

Kansas City, Missouri, United States

9400 Ward Parkway Kansas City, Mo 64114

My responsibilities include but are not limited to being a highly knowledgeable professional with a deep understanding in all aspects of email marketing. I use my understanding of email marketing to provide feedback to multiple teams and refine email marketing campaigns for optimal performance. In addition to guiding internal teams on email practices I also create and send various types of email communications ensuring the code used follows best practices and provides the highest level of deliverability.Additional responsibilities have evolved into digital integrations that allow us to gather and manipulate lead or user data in efficient easy to manage practices.

9400 Ward Parkway Kansas City, Mo 64114

My responsibilities include but are not limited to being a highly knowledgeable professional with a deep understanding in all aspects of email marketing. I use my understanding of email marketing to provide feedback to multiple teams and refine email marketing campaigns for optimal performance. In addition to guiding internal teams on email practices I also create and send various types of email communications ensuring the code used follows best practices and provides the highest level of deliverability.Additional responsibilities have evolved into digital integrations that allow us to gather and manipulate lead or user data in efficient easy to manage practices.

12Th And Grand, Kansas City Mo

Led the rebrand of AdTelligentsia to The Pittman Group. This included creating all elements of the new brand, developing and launching new informative site and lead the content strategy to boost organic ranking. Additional responsibilities include overseeing and implementing all creative and digital needs for all The Pittman Group clients and lead in the development of new opportunities for The Pittman Group. Primary responsibilities are to oversee and implement all creative and digital needs for all clients. In this position I have lead the development and implementation of multiple client websites focused on conversions, optimized for search and mobile.

Lenexa, Kansas

Responsible for redesigning an international education directory website focused on providing visitors with study abroad opportunities coming to the United States and outside of the United States. Additionally, once the site went live responsible for developing social media, email and content marketing strategies.

Tracked and analyzed product performance to determine customer purchase patterns and preferences for future development.Continually evaluated competitor products and overall sporting goods marketplace to stay current on aesthetics, materials, pricing and product release strategies.Directed product team on design aesthetics based on branding, marketplace trends and analysis of product performance.Inspected new product samples, provided feedback to manufactures using illustrations and photographs to improve communication.Created and implemented interactive PDF specification process for new products that improved accuracy of samples, reduced mistakes during production and greatly improved communication between several departments.

Directed creative team that consisted of two graphic designers, an e-mail marketing coordinator and two product designers.Provided creative direction for all marketing collateral including multiple web sites, printed catalogs, promotional campaigns and product design. I also reviewed and approved all creative work produced by the marketing department.Worked closely with Director of Marketing to develop and implement all marketing initiatives consistent with direction provided by ownership.Trained staff members on ExactTarget e-mail platform and as necessary taught basic HTML programming to design and code promotional e-mails and web pages.Refined and optimized promotional e-mail campaign using “A/B split testing” focusing on subject line effectiveness, e-mail template updates and layout of creative areas.Directed product development team on creation of original gloves, equipment bags, and apparel. New products used innovative materials and contemporary color palettes to appeal to targeted demographics.

I led creation of catalog artwork, web based graphics, scheduling and creation of promotional e-mail campaigns. I also provided creative direction for all visual elements produced by the department.Grew creative team from one to three graphic designers and added an e-mail marketing coordinator. I interviewed, evaluated and hired candidates to fill these positions.Collaborated with business partner DEG to optimize promotional e-mail campaigns and convert automated transaction e-mails to HTML versions with cross-sale opportunities.Worked with Director of Marketing on development of new web sites. I created pixel-accurate mock-ups of all pages including the home page, product pages and every step of the cart process.Established industry leading product photography practices with in house Photographer.Planned and led lifestyle photo shoots with professional and amateur athletes. Introduced shooting and editing of video content for web sites and social media content.Worked with social media manager to develop and implement social media campaigns. Tracked and analyzed the performance of promotional e-mail campaigns using unique Google Analytics tracking codes.

Primary focus was the design, HTML coding and managing the send schedule of promotional e-mail campaigns. Send frequency varied between three to eight promotional e-mails per week.Through self study, became informed on e-mail marketing best practices and gained more influence on the planning and schedule of campaigns. Able to speak confidently and clearly on decisions when presenting plan to ownership.Assisted catalog designer in laying out and hitting print deadlines for three, 300 page catalogs for TITLE Boxing and two, 100 page catalogs for TITLE MMA annually.Created unique catalog cover artwork and original print ads for proprietary and third party brands.Created pixel-accurate graphics for company web sites including promotional banners, aesthetic refreshes and unique landing pages for larger promotions.Helped plan and execute lifestyle shoots using professional and amateur athletes at several locations around the city.

Bfa, Painting, Sculpture

Graphic Design