Jeff Spence Email & Phone Number

Greenwood Village, Colorado, Us

* Regional Sales and Revenue Leader for a region of 12 hotels from the Marriott Autograph Collection, Marriott Tribute Portfolio, Hilton, Hilton Curio, Embassy Suites, and Independent brands with a combined $120 million in annual revenues* Transitioned hotels into Greenwood Hospitality management as part of the senior leadership team* New hotel opening selling strategy experience* Assisted with new Standard Sales Operating Sales Procedures for Greenwood Hospitality

Louisville, Ky, Us

* Regional leader and coach responsible for $105 million in top-line revenues within a region of 11 hotels representing the Embassy Suites, Le Meridien, Marriott, Hilton and IHG brands * Created a coaching directed, process oriented and strategic thinking culture with region’s sales leaders* Established a forecasting process for the company that was able to improve forecast accuracy from consistently double digits to within a 3% margin* Fashioned a week-end reporting document for consistency and efficiency in reporting sales metrics from the property to corporate office and ownership groups

Springfield, Mo, Us

* Regional sales leader and coach for 11 hotels & $145M in revenues in Texas, Alabama, Arkansas and Oklahoma. Representing 2,932 rooms and 575,000 sq feet of meeting space within the Embassy Suites by Hilton, Courtyard by Marriott, Residence Inn, and Renaissance brands.* Instituted a revitalized sales training engagement that raised shop call scoring from 45% to 87%, elevating the region to top in the company * Created a reporting model for monthly calls and property visits to facilitate trackable and actionable follow through – model was subsequently adopted throughout the company* Developed a new forecasting process that increased accuracy and efficiency* Updated the Renovation Marketing Plan to be more effective in action planning and utilization* Restructured the Quarterly Sales Plan to improve upon strategic sales planning and success

Springfield, Mo, Us

* Internally promoted to General Manager for a 285 room hotel with 23,000 square foot conference center* Increased total first year revenues to prior year by 3%, house profit by 138% and raised hotel’s companywide P&L ranking from 72nd to 6th* Restructured management staffing for hotel and trained new managers in a new business model* Increased brand compliance by a combined 20 points, achieving the first ever successful Starwood QA for hotel* Increased General Manager’s associate satisfaction survey scores by 15 points in first year

Springfield, Mo, Us

* Restructured sales team strategies to reposition the hotel following a major renovation* Coordinated a sales and marketing plan to reposition hotel, a plan that boasted double digit ADR growth the following three years post renovation * Consistently led the downtown market by 15% in occupancy, $30 in ADR and ran above a 160% RevPar index * Surpassed both team and individual sales goals each of the past three of four years as well as exceeding benchmarks for positive RevPar index change and top-line revenue budgeted goals

Des Moines, Iowa, Us

* Represented the State of Iowa at a variety of national tradeshows in an effort to increase revenues and establish relationships with the group, international and meetings travel markets* Responsible for development and marketing of sponsorship programs to assist in fiscally underwriting a variety of tourism promotions and industry conference events* Coordinated and planned an annual educational conference and an annual tradeshow event

* Promoted to assume the additional responsibilities of General Manager to coordinate and successfully execute the hotel’s closure and anticipated ownership transition* Responsible for maintaining all AAA Four Diamond quality standards and operational procedures * Leader, motivator and mentor for a team of 35 full-time and 65 part-time employees

* Responsible for all direct sales, strategic marketing and public relations efforts for a luxury AAA Four Diamond awarded facility located in rural Iowa- published and noted by many travel writers to be one of the finest hotels in the world* Increased overall occupancy 20%, group occupancy 30% and the average room rate $30 within first 3 years* Created and constructed all sales and catering office policies and procedures, including a new property and sales management software system* Responsible for creation of the sales and marketing plan and the annual gross revenues budget* Planned and coordinated a sales and advertising budget of over $300,000* Redesigned the website in order to shift incoming reservations from voice to electronic channels, significantly decreasing reservation expenses* Directed public relations efforts that resulted in over 20 features in national publications such as Sports Illustrated, Country Living, Small Market Meetings, American Bungalow, National Geographic Traveler, The Wall Street Journal, and The Los Angeles Times

New York, Ny, Us

* Directed consultation and solicitation efforts for a five state region from a home based office* First and second year sales to goal were 250% and 150%, respectively, earning recognition as a top 5 sales revenue producer worldwide* Consulted with and trained hospitality clients on maximizing revenues via global electronic distributions channels and revenue management strategies and systems* Developed and presented complex advertising, marketing and revenue management programs to individual hoteliers, corporate offices, advertising agencies, and other tourism based businesses

Us

* Responsible for converting a budget deficit of $250,000 to a $150,000 surplus within six months* Developed and coordinated a $95,000 annual marketing and advertising plan* Managed and directed efforts for 15 sales, catering and reservation employees in order to achieve a $7.5 million sales budget