Accountable for all Food Service and Special Markets channels. Lead Food Service Team to establish Tru Fru products with all key FS Sectors; Healthcare, Colleges & Universities, Hospitality, Entertainment, Airlines/Airport Retail, Large QSR's. Managed Drug Channel for 1.5 years. Established and grew GPO/Contract Management relationships. Managed national Food Services brokers groups.

Accountable for strategic steering and business planning to enhance channel sales throughout the distribution network of major retailers throughout the United States. Provided leadership and direction to the regional sales organization as well as a group of brokers to meet and exceed short- and long-term objectives in terms of profit margins and market share as well as customer satisfaction. Ensured profitable growth of themed gift basket product/service sales through DesignPac’s distribution channel by establishing and communicating long-term business strategies and development plans. Conceptualized and conveyed annual sales/profit objectives to regional sales management personnel. Utilized extensive industry expertise to provide staff with knowledge pertaining to company products, customer needs, industry trends and competitive intelligence. Educated stakeholders on business objectives to ensure performance meets/surpasses long-term goals.• Successfully cultivated and managed relationships for key accounts including Costco, Kroger, Kohl's, TJ Maxx, HomeGoods, Bed Bath & Beyond, Meijer's, Menard's and Jewel Foods.• Collaborated with Marketing and Executive Management to develop cohesive growth and enhancement strategies within the broker network.• Established, maintained and built positive relationships with key customers and dealers.• Set broker performance standards within sales channel, identifying and evaluating opportunities to meet and exceed expectations.• Served as member of theProduct DevelopmentTeam Initiative; created and launched new products for emerging market segments.• Provided leadership and direction to a staff of sales professionals and five regional broker groups.Accomplishment• Achieved highest sales revenues in the company history in 2019.

Developed and managed all U.S. sales, distribution strategies, marketing and customer relations activities for a manufacturer of high-end chocolate products. Responsible for sales, marketing, new account acquisition, client relations, contract negotiations, distribution channel management and strategy development. Analyzed and identified inefficiencies and potential business opportunities while developing innovative cost effective products to increase sales and market share. Utilized advanced marketing and interpersonal relationship skills to establish and build strong client relations with key decision makers.• Managed and directed all aspects of national accounts sales campaigns for Starbucks, Amazon, Costco, Kroger banners (4), Whole Foods, Dillard’s, Macy’s, Neiman Marcus, TJX, Wegmans, HEB, Lucky’s, The Fresh Market; generated significant growth through retention/further account development.• Utilized extensive knowledge of current and historical market trends to establish and implement U.S.sales/distribution strategies and ensured the success of a national launch of a regional brand.• Successfully recruited, hired, trained, managed and mentored a team of seven sales professionals; managed a Network of more than 50 National Sales Brokers.• Managed the corporate selling budget during tenure.

Responsible for directing all account management functions, including long-term retention, contract reviews and pricing structures. Spearheaded the conceptualization and implementation of enhances sales and operational strategies. Interfaced frequently with executive management to discuss current market position and plans for further growth.• Tasked with the development and implementation of all sales and marketing promotions for U.S. specialty market.• Provided executive oversight and management to several key accounts including Starbucks, Williams Sonoma, Macy's, Bed Bath & Beyond, Cost Plus World Market, See's, Fannie May, Disney, Dillard's and Costco.• Collaborated closely with interdepartmental personnel across various business units to identify issues impacting growth and capitalize on new business opportunities; established action plans to rectify issues with a core focus on increasing profitability.

Led and ensured successful regional field sales operations for the U.S. territory through frequent interface with sales teams, distribution channel and customers, as well as executive management. Held direct accountability for managing marketing and sales functions to improve efficiency and achieve market growth objectives.• Responsible for wholesale revenue management for US territory including more than 100 commissioned sales reps/brokers; personally managed more than 50 key accounts.• Responsible for directing all account management functions, including long-term retention, contract reviews and pricing structures.

Spearheaded the wholesale sales organization that specialized in Housewares, Gourmet Foods and Confections.• Successfully recruited, hired, trained, managed and mentored a team of 12 sales representatives.• Provided account management for key business partners in a seven-state area; managed a regional distribution center.• Consistently generated more than $12M in annual sales exceeding corporate expectations.