Born and raised in Amsterdam, lived a couple of years in London, and found my home in Berlin. I owe much to Sony, having had the opportunity to climb the corporate ladder from bottom to top, learning and leading every possible discipline, developing myself, discovering my strengths, and to see the world.Over the last decade I founded and co-founded half a dozen of companies. Some left me with a bleeding nose, some did okay, some did really well.I’ve been blessed to work with the greatest talents and most inspiring leaders shaping my greatest memories. The selfish, manipulative and pushy made me wiser along the way.Following my last exit, I've decided to step out of the hamster wheel and to help those stepping in or being caught in somersaults or backflips.With an undiminished passion for turn-around management, I mentor people with a thirst for change. I work with the willing. If you are kind, I will go out of my way to help you. Something I genuinely enjoy doing.
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Business Consultant | MentorBackpack Consulting Gmbh Apr 2011 - PresentBerlin, GermanySparring partner of passionate entrepreneurs helping to drive change in strategy, performance and organization. Mentor and coach for start-up entrepreneurs pursuing the next phase of growth and development. -
Co Founder & CeoRivr Jan 2018 - Nov 2022Berlin, GermanyRivr’s AI-powered library plugs into Supply Side Platforms and Ad Exchanges to transform them into the most efficient trading partner between demand and supply. -
Co Founder & CeoSimplaex Apr 2015 - Nov 2022Berlin Area, GermanyAt Simplaex we combine human expertise and artificial intelligence to extract value along varying paths and touch points within the programmatic advertising ecosystem. -
Founding PartnerGoodz Gmbh Jun 2013 - Nov 2014BerlinE-commerce platform for sustainable lifestyle products. Building a new social commerce platform, its organization and Infrastructure. Strategic lead on brand management, supplier partnerships and operational lead.
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Founding PartnerHolwe Van Ede Gmbh & Co Kg Sep 2011 - Dec 2013BerlinIncubator for Green & Social ventures. Development of game-changing business models and establishment of new enterprises that contribute to a responsible economy.
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Managing DirectorNewmotion Apr 2012 - Feb 2013BerlinManaging Director of NewMotion Germany GmbH, an Electric Vehicle Service & Infrastructure provider. Developing and leading the entry of a young dynamic enterprise into the highly competitive German market which is dominated by local heroes and international players.
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CeoSony Electronics Jan 2008 - Mar 2011GermanyCEO of Sony Deutschland GmbH -
Vice PresidentSony Electronics Jan 2006 - Dec 2007United KingdomVice President of Sony Europe -
Director Finance & OperationsSony Electronics Apr 2003 - Dec 2005BeneluxCFO and Director of Operations of Sony Benelux
Frequently Asked Questions about Jeff Van Ede
What company does Jeff Van Ede work for?
Jeff Van Ede works for Backpack Consulting Gmbh
What is Jeff Van Ede's role at the current company?
Jeff Van Ede's current role is Business consultant | Mentor.
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