With nearly 25 years experience in the agribusiness industry, Jeff is the founder and co-owner of Gold Coast Sales, LLC, a retail and wholesale chemical, seed, and fertilizer supplier based in West Michigan. Over the past 2 decades, in addition to creating Gold Coast, Jeff has managed and worked with some of the biggest names in agriculture; starting as a crop scout, Jeff moved quickly though the industry as a applicator, sales agronomist, sales and operations manager, and district account manager before moving into consulting. As a consultant, Jeff has supported agronomic operations for some of the largest farms in the Midwest, provided lobbying efforts and strategy for multi-national seed and chemical companies, and provides support for leading law firms as a consultant and expert witness. In addition to consulting and forming the GCS group, Jeff has maintained an active role in production ag as a managing partner in his family's multi-thousand acre fruit and grain operation based in Sparta. When not selling or traveling for speaking or consulting engagements, Jeff enjoys spending time with family and friends, golfing, and other outdoor pursuits.