Marketing and Ecommerce Strategy, Digital Transformation.Select clients: Skechers, Madhappy, Versaware, Wunderkind, YURMadhappy - 06/23 - 11/23: As interim CMO, created a modern-day Gen Z consumer funnel - inspiration, exploration, community and loyalty.

Boosted Commerce specializes in acquiring and growing third-party ecommerce businesses on Shopify and Amazon.• Reported to the President, led and managed the Home & Wellness and Beauty CPG businesses delivering +24% on overall flat business.• Improved cashflow by strategically reorganizing the team, reducing excess inventory and overhead.• Grew EBITDA by 26% by expanding the brands into new channels, launching TikTok to drive reach and revenue, and optimizing lifecycle marketing with a personalized messaging strategy.

Interactive Fitness had virtual fitness bikes in over 8K gyms, with 3M registered riders across the US and pivoted into a direct-to-consumer model given the pandemic trends, with an updated modern smartbike that competed with Peloton and Zwift targeting the modern fitness family.•Executed the strategic pivot, created a new brand, DTC experience, and launched it into the market.•Acquired by Blue Gogi in Jan 2022.

Zwift is an online cycling game and training platform that enables users to ride, train, and compete in a virtual world. We created an entirely new category of sport - virtual cycling.

Promoted to lead a team of 15, orchestrating the omnichannel direct-to-consumer strategy and go-to-market plans for NIKEiD, NikeSB, and Hurley brands. •Introduced a personalized customer experience strategy with omnichannel CRM and loyalty programs, leading to a +25% increase in mobile sales, doubled order values and items per purchase, and improved repeat customer rate from 65% to 70%.• Increased NIKEiD.com revenue by 22% by offering lower prices, faster delivery (from 4 weeks to 7 days), and implementing a comprehensive marketing strategy.• Boosted NikeSB revenue by 55% by making Nike.com the go-to online spot for skateboarders with top products and relevant content for mobile users.• Expanded Hurley brand to Nike.com to capitalize on boardshort trends, resulting in a 53% sales increase.• Led an AR social media campaign that let users access a special sneaker collaboration via an app, achieving a complete sell-out of the 'Momofuku' Dunk sneaker.

Based on Nike+ Fuelband and NFL successes, I was selected to own product marketing and merchandising for Nike's largest store, Nike.com to simplify the customer experience.• By putting the consumer at the center of the strategy, we collapsed 75 sites into one; convinced the brand teams to work together along one consumer journey, inspiring consumers on the path to purchase, resulting in doubling conversion from 2% to over 4%.• Developed a global playbook for seasonal digital product marketing and site merchandising, aligning the company around a common language and best practices rooted in customer segmentation.

Executed go-to-market plans for ambitious product launches like the Nike+ Fuelband, a wristband that tracked activity and gamified fitness through competition and community exceeding forecasts and the NFL partnership by beating the NFL at their own game - speed to market.

Created Nike's first programmatic marketing strategy to scale the business while maintaining brand principles, yielding 150% ROAS improvements. Channels accounted for 45% of the total Nike.com revenue.

Created multi-channel marketing strategies for BBY.ca, where I learned the value of multi-touch attribution and RFM in the world of digital. Introduced “Early Bird Offer” using dayparting, geotargeting, and rich media to double conversion.

Grew TV's, Laptops and MP3 players to be 50% of ecom leaning into consumer insights and product marketing. Launched and scaled Bestbuy.ca to deliver $85M in 18 months earning fastest digital growth award in 2005 by Etailer.

Developed integrated marketing campaigns for Adidas, Nissan, and the British Columbia Government.

Increased Gatorade awareness for 1M athletes across 150 events from NBA’s Hoop it Up to Youth Hockey.