• Brand Leadership: Oversee the company’s brand standards, including creating and managing the voice and image for flagship products and new product lines. Incorporate storytelling, relationships, and active customer participation into all brand activities. Shaped the company’s mission statement and core values to align the company’s goals with customers’ needs. Increased unaided brand awareness from 45% to 83% in two years. • Creative Direction: Collaborate with and lead problem solving sessions for content, design, and marketing teams, as well as conduct regular creativity training. Also responsible for several of the company’s “firsts,” including the first patented product, first consumer mobile app, first video game, and first digital books. • Content Development: Create and oversee the production of story-based content for a broad spectrum of channels (web, print, mobile, and video) and audiences (kids, teens, teachers, and Millennials). Concepted, written, and designed thousands of consumer-targeted projects, including social media posts and ads, web pages, email, scripts, collateral, articles, direct mail, and books. • Marketing Strategy: Team up with other division leaders to map out marketing objectives that combine strategy with creativity, then lead marketing and design teams in concepting sessions for campaigns and materials. Heavily involved in executing social media, content, and SEO efforts.

I directed, concepted, and wrote a wide variety of successful advertising and marketing for packaged food clients including Sunkist, Del Monte, Healthy Choice, Earthbound Farms, Naturipe Farms, Tanimura & Antle, and Grimmway Farms, as well as blue-chip companies such as AT&T, Warner Bros., and the government of Brazil. I managed creative projects and marketing strategies, partnering with teams to create new packaged food products & campaigns.

Responsible for developing and implementing all marketing plans, including business to business and consumer. Created short- and long-term packaging and promotional strategies for new product roll-outs to international office products consumer market.