Director Customer Experience
Itasca, Il, Us
As Director of Customer Experience at SourceLink, I lead our team of Strategic Relationship Managers as well as other account support groups. Our responsibility is to identify goals and objectives for marketing campaigns. Once goals have been determined, we develop a marketing strategy and identify all components needed for a complete solution. We are responsible for bringing together all of the necessary resources within the SourceLink umbrella to develop a complete solution - from strategy and creative, to execution and results analysis. While no two campaigns are the same, our direct marketing solutions regularly include outbound channels such as direct mail, email, SMS, mobile marketing, display, and social, with inbound channels such vanity urls, campaign landing pages, and personalized landing pages. Our team of analysts review ongoing campaign results and make recommendations for constant improvement.