Jeff Wunn Email & Phone Number

Bozeman, Montana, United States

The primary responsibility will be to develop sales strategies and targets, grow sales, develop and implement North American sales projects and dealer facing events. Additional focus will include overseeing day-to-day activities of Cat Apparel customers, regional managers, sales reps, sales conferences, trade shows and to develop and improve upon existing sales practices with the end goal of maximizing Cat Workwear sales.

Bozeman, Mt-Janesville, Wi

Lead the region to accomplished sales results based on corporate initiatives. Provide assistance the regional sales representatives to succeed based off global sales goals.◾Design or contribute to seasonal marketing programs◾Set long and short term sales strategies for the region◾Oversee the sales activities of the organization’s products/services I◾Source for new dealers and distributors◾Develop regional budgets to align with corporate goals ◾Design promotional campaigns and programs◾Establish and maintain channels between resellers and product developers◾Serve as a coach to regional staff ◾Manage and direct sales force for the achievement of sales goals within assigned district of the region◾Coordinate seasonal forecasting to assist in production of necessary apparel◾Develop and review both short and long term sales strategies◾Evaluate appropriate new sales techniques and ensure its implementation in order to increase sales volume of the region◾Make recommendations on product enhancements for improved sales potential◾Design or contribute to marketing programs◾Ensure district sales volume is at its possible best

Janesville, Wi

Accomplish strategic, product, marketing and sales objectives by identifying, developing and supporting CAT Apparel retail and business-to-business accounts, increasing sales, monitoring their results, maximizing revenues and managing customer relationships.• Establish and maintain strong working relationships with retailers (with a main focus on key accounts), buying groups, dealerships and plants and to maximize sales.• Develop and implement ecommerce programs with marketing, customer service, production, distribution and accounting.• Develop and implement sales strategies for key and major accounts.• Work closely with the sales force, customer service, marketing, product development and other teams as required or requested.• Travel in support of sales or training meetings, customer site visits, and/or trade shows and marketing efforts as required or requested

Apopka, Fl-Janesville, Wi

Lead the region to accomplished sales results based on corporate initiatives. Provide assistance the regional sales representatives to succeed based off global sales goals.Responsible for the following states WI,IL,MI,OH,IN,KY,MN,ND,SD,IA,NE,KS,MO.◾Set long and short term sales strategies for the region◾Oversee the sales activities of the organization’s products/services I◾Develop regional budgets to align with corporate goals ◾Serve as a coach to regional staff ◾Manage and direct sales force for the achievement of sales goals within assigned district of the region◾Coordinate seasonal forecasting to assist in production of necessary apparel◾Develop and review both short and long term sales strategies◾Evaluate appropriate new sales techniques and ensure its implementation in order to increase sales volume of the region◾Make recommendations on product enhancements for improved sales potential◾Ensure district sales volume is at its possible best

Janesville, Wi

• Responsible for product strategy, management and merchandising direction this catalog- and web-based business serving Agricultural, Horticultural and Turf Management professionals.• Managed cradle-to-grave process that included vendor acquisition, product line development, cost negotiation, retail price strategy and all maintenance for 32,000 products. • Report to brand manager full P&L responsibility for this business for $24M, maintaining margin goals.• Identify opportunities of unique hard-to-find new product expansion in Safety, Workwear and Footwear.• Negotiate co-op programs, service enhancements and pricing initiatives to meet the needs of current and developing customer groups, while beating direct competitor’s offerings.• Set pricing strategies for products in brand that are predicated on achieving brand gross margin objectives balanced with competitive marketplace.• Coordinate with domestic/foreign manufacturers to source private label lines to maximize margins.

Janesville/Beloit, Wisconsin Area

• Wholly responsible for product strategy, management and merchandising direction this catalog- and web-based business serving inspection, electrical, HVAC, engineering and building professionals. Managed cradle-to-grave process that included vendor acquisition, product line development, cost negotiation, retail price strategy and all maintenance for 13,000 skus. • Report to brand manager who had full P&L responsibility for this business which grew from $9M to $12M in 5 years, maintaining margin goals.• Identify opportunities in terms of new product expansion, service enhancements and pricing initiatives to meet the needs of current and developing customer groups, while beating direct competitor’s offerings.• Set retail pricing strategies for products in brand that are predicated on achieving brand gross margin objectives balanced with competitive marketplace.• Provide direction to Direct Marketing Services and E-Commerce teams for multi-channel media development and ongoing merchandising improvements.• Achieved sales growth for three consecutive years through extensive market analysis and creative merchandising techniques to increase brand awareness and market share. • Led creative teams in the development catalogs and direct marketing pieces to exceed yearly sales goals.• Identified and researched new growth markets and industry catalogs to drive sales growth and optimally position the brand to gap fill vertical market penetration against the competition.• Developed new product launches, email marketing and promotion strategies to drive sales growth.• Determined product mix and identified opportunities for new product and market expansion, service enhancements and pricing initiatives; grew sku count from 7500 to 13,000.• Traveled and led teams to select products and promotions to actively sell at market-specific trade shows.• Built and grew vendor relationships from the ground up when brand moved from Long Island to Janesville.

Janesville, Wi

• Constructing strategies for product mix, pricing, freight, private label to yield targeted gross margin• Developing and influencing new Product Line Expansion categories to drive top line sales• Manage portfolio of products by optimizing total customer product purchases, build business cases to justify changes in assortment and pricing• Own strategy for translating customer segment needs into relevant product assortments, product line structures and Product Line Expansion opportunities to drive target product GP.• Expertise on historical transactional data, external information and research to recommend optimized market basket for the segment and drive revenue of $500M to $1B• Present, articulate and defend segment product strategies to senior cross-functional leadership• Understand competitive pricing and customer reference price in order to develop and implement segment specific pricing strategy• Direct Go To Market teams in offer development / product mix and merchandising (placement, positioning and channel) while maximizing profit contribution • Collaborate with peer positions to identify and deploy best practices• Lead development of Supply Chain strategies and tactics to optimize product availability, minimize balk rates, and leverage geographies/logistics to influence inventory placement in key markets• Ensure product strategy is operational and can be integrated across channels

Lab Safety Supply is a worldwide Catalog Distributor of Safety and Industrial Maintenance Products.• Managed 6 categories with $24M/year to achieve annual sales targets for this $300M/year direct marketer. • Met margin targets through analysis and execution of pricing strategies.• Generated new product expansion programs and managed the phase out cycle of non-performing skus.• Developed catalog merchandising strategies for pages in award-winning catalogs.• Served as Lead Product Manager on market-specific catalog teams.• Assessed customer/market needs through focus groups, customer research, and customer service feedback.• Defined financial impact and relevant risk of merchandising plans to feed marketing strategy development.

• Maintain ongoing business relationships with assigned product suppliers. Address supplier’s strengths and weaknesses and determine corrective action, if necessary.• Review inventory strategies with planners to establish mutually acceptable inventory/order plans.• Manage inventory levels.• Negotiate improved product costs to maintain competitive catalog retail pricing.• Resolve invoice discrepancies.• Manage inventory levels to achieve service level and turn objectives.• Negotiate payment terms, discounts, growth incentives/rebates and yearly cost guarantees.• Responsible for 140 vendors, totaling 20 million dollars of business.

• Managed 70 vendors totaling $16M annual for this exterior building products distributor specializing in residential and commercial roofing, windows, specialized tools and equipment.• Built strong working relationships with vendors; negotiated improved buying terms, increased rebate allotments and improved co-op advertising programs.• Developed sales programs customized for professional builders and contractors.• Produced successful promotions and marketing programs to stimulate new sales opportunities and create brand awareness; developed an inventory reduction program to move slow moving inventory.• Increased gross margins while increasing inventory turnover.• Developed multiple pricing structures, wrote copy, and worked national trade shows.

• Implemented merchandising sets to insure a professional image in contractor based sales centers.• Co-authored a merchandising handbook, for the purpose of corporate training.• Implemented marketing and promotional programs to increase sales and market awareness.• Created effective in-store price and point-of-purchase signage to improve customer relations.• Traveled extensively.

Franklin, Wi-Janesville, Wi

• Managed hardware, millwork, wall coverings and plumbing departments for the third largest do-it-yourself home center retailer in the U.S.• Increased gross profits in those departments over an 11-year period by an average of 19%.• Enforced corporate training policies for all departmental associates.• Trained and promoted 12 associates into management positions throughout the corporation.• Maintained continuous stock inventory to determine on-going needs and minimize out-of-stocks.

Associate, General Education

Activities and Societies: Soccer-All Region , Disc Jockey WMAT radioI studied general education with the intent of transferring to a four.

International Relations