Jeff Xie Email and Phone Number

- response for all Auto retail marketing duties and set up marcom spending policy- support team on program development and implement- market analysis and develop Fuchs direction on short term and long term strategy- training team develop marketing specialist/manager- guiding PM to optimiz product line and package. - leading global package enhance project- leading global e-shop project - mentor for other brother countries to develop auto retail business

- take several project to improve auto retail on business model, 5 years plan, distributor development strategy and auto retail team organization- consult with sales team to list down key accounts- develop training material for internal sales and distributor

Main work and responsibility: - Lead the team to fulfill marcom spending, management and reporting - Monitor global agency & local vendor performance and normal operation.- Supervise China Anti-counterfeit job - Global projects:AP leader for MAC global project from design to launch (US$ 6M project).  Join weekly telcon & US workshop to discuss system scope/ functionality /review process/ launch plan/training and reporting. Review project with AP marketing manager… Show more Main work and responsibility: - Lead the team to fulfill marcom spending, management and reporting - Monitor global agency & local vendor performance and normal operation.- Supervise China Anti-counterfeit job - Global projects:AP leader for MAC global project from design to launch (US$ 6M project).  Join weekly telcon & US workshop to discuss system scope/ functionality /review process/ launch plan/training and reporting. Review project with AP marketing manager and align with stakeholder (include AP sales director) on launch and training plan (open to all sales and distributor) Lead AP zone launch / training workshop.  Build up Power User network for normal operation.Initiate the global translation project to improve marketing material local adaption efficiency. Develop a global translation agency to cover all language and country.  Identify the role on words bank building/ proof reading and review process.Achievement:- Successfully complete the Marketing Program Assistant (MPA) migration from different country to Shanghai business center and set up the operation team- Build up the operation system to monitor Marcom spending/ agency & vendor management. - Work with Field Marketing Advisor to develop China Anti-counterfeit strategy , cross functions working process and Steering committee meeting- Develop and launch MAC system and global translation agency- Awarded “2012 AP Marketing Excellence” Show less

Field Marketing Advisor (3 key segment program: Auto B2B (FCD/SGA/Fleet/Infrastructure)/ PVL B2C (M 1 CCO/ Partner LCC) and CVL B2C (Owner Operator/ retail network/ truck show) Main work and responsibility: - Input 1 year sale & marketing plan and execution - Adapt or initially develop related program and do execution in China market- Coordinate program implementation cross functionally- Organize big events, such as AP sales kick off meeting (use live broadcast for 5… Show more Field Marketing Advisor (3 key segment program: Auto B2B (FCD/SGA/Fleet/Infrastructure)/ PVL B2C (M 1 CCO/ Partner LCC) and CVL B2C (Owner Operator/ retail network/ truck show) Main work and responsibility: - Input 1 year sale & marketing plan and execution - Adapt or initially develop related program and do execution in China market- Coordinate program implementation cross functionally- Organize big events, such as AP sales kick off meeting (use live broadcast for 5 country), M1 CCO 1000 celebration ceremony (involve lots of media).- Develop channel useful communication platformAchievement:- Helped sales to increase the Mobil 1 sales volume in key OEM accounts by 200+%, and got a “Mobil 1 Unrivaled” award in 2007 - Mobil 1 CCO network become a famous install channel (1000+ outlets) in China, and awarded “Mobil 1 Unrivaled” in second time in 2009- Owner Operator/truck show program was copied to other country as an outstanding success story- Developed one useful communication platform- LCC Locator which is to search available M1 CCO for consumer (www.mobil.com.cn)- Got EM highest award—“Reaching Beyond/President Spirit Excellence” in 2010 Show less

SGA Account Manager for(SH VW, SGM, DF Citroen, Caterpillar and local – Chery and JMC)Main work and responsibility: - Working with global and zone account manager to develop account strategy /market plan. - Working with marketing colleagues to develop or adapt marketing program for these account. - As SPOC (Single Point of Contact) for strategy account, to coordinate cross functional resource for service/maintain these accounts. Achievement:- Won two new accounts --… Show more SGA Account Manager for(SH VW, SGM, DF Citroen, Caterpillar and local – Chery and JMC)Main work and responsibility: - Working with global and zone account manager to develop account strategy /market plan. - Working with marketing colleagues to develop or adapt marketing program for these account. - As SPOC (Single Point of Contact) for strategy account, to coordinate cross functional resource for service/maintain these accounts. Achievement:- Won two new accounts -- SH VW and Chery - Sales volume was increased by more than 30% in these several years. - EM was awarded as key supplier by SH VW/ Chery/JMC Show less

Territory Manager & Senior (Anhui/ Jiangsu and Shanghai).Main work and responsibility: - Cover all sales and marketing role on brand image/market plan/ network set up and program implementation.- Look for distributor, then support them to set up reseller channels and take care of key customers. - Response for DSR (Distributor Sale Rep.) training, organize local seminar and join local exhibitions Achievement:- Explore a new market in Anhui- Meet and exceed annual… Show more Territory Manager & Senior (Anhui/ Jiangsu and Shanghai).Main work and responsibility: - Cover all sales and marketing role on brand image/market plan/ network set up and program implementation.- Look for distributor, then support them to set up reseller channels and take care of key customers. - Response for DSR (Distributor Sale Rep.) training, organize local seminar and join local exhibitions Achievement:- Explore a new market in Anhui- Meet and exceed annual sales target - Persuade & lead distributor to change the business model from focusing on wholesaler to install channel directly. - Mentor for new Territory Manager Show less