Jeff Abruzzo Email & Phone Number

Northeast -- Home Based

Primary Focus on Convenience Class of Trade -- Develop presentations to drive retailer beer category, while gaining disproportionate share of growth -- Provide understanding of Convenience channel and shopper insights to sales team through syndicated & internal data and how it aligns with retailer's strategy & Business goals -- Lead distributors to evaluate effectiveness of plan implementation as well as identifying volume/profit opportunities -- Lead performance reporting scorecard process - to track, measure and communicate category results to key stakeholders -- Successfully gained Category Captain-ships at Cumberland Farms (2012), Global Energy (2013), Nouria (2014), and Crosby's (2018) -- Led Cooler Max Analysis to gain 15% of incremental Space for Beer category at Cumberland Farms -- Achieved assigned account retail goals since inception of partnerships -- Awarded Honor - "Northeast Category Manager of Year" in 2012, 2014, and 2015 -- Cicerone Beer Server (CBS) license #179411 (completed 1/23/15)

-- Managed $16 MM buget and $2 MM in trade funds-- Contribute to company ROI by reducing returns, markdowns, and negotiating funding-- Work closely with Marketing team to optimize account specific programs and produce mixes-- Created "Garnier Month" concept generating incremental sales of $1MM-- Continued to drive skincare business at Kmart -- highest dollar share in IRI universe

-- Developed fact-based sales presentations to help generate revenue and ROI with input from NAM.-- Prepared / presented Category review decks to Kmart buyers and upper management during semi-annual business meeting.-- Reviewed In-Stock Presentation Levels and held monthly meeting with replenishment manager at Kmart.-- Evaluated circular offering for Garnier brands and measured success of each ad.-- Developed new scorecards for launch of new Skincare line, "Nutritioniste" at Kmart and company.-- Merit Promotion June 2008 -- National Account Manager

Sucessfully work with marketing product managers within both suncare and OTC brands to develop actionable plans to increase dollar sales and share for the category, with the Food, Drug, and Mass class's of trade.-- Analyze and add insight to Scan Track data during "in-season" periods to understand how sales are tracking and how distribution levels are performing for Coppertone items and competitors.-- Evaluate promotional offerings (Quality support / TPR support) to determine effect on category and present all finding to Schering management and marketing development group.-- Prepared Trial & Repeat study to better understand ACNielsen Panel Data.

--Utlized tools such as National Panel Data, customer Point of Sales information, and Intercept 8.0 to increase the overall sales of firm's Children Book Segment.--Developed strategy with forecasting team to rationalize the number of active titles and reduce stock-outs.--Supported firm's trade marketing group in creating seasonal corrugate mixes to achieve profitability.

--Worked with major National Pet Food manufacturer on creation of "integrated set" for all National Accounts. Directly reasonable for analyzing all financial information for optimal product mix.--Performed category review for Canadian division of major grocery chain, increasing inline pet supply sales of category by 23% in 6 months.--Full responsibility for maintaining and improving all store layouts in an effort to increase both profitability and revenue

Team responsibility for driving sales revenue to achieve budget targets.-- Prepared annual Business Reviews using Nielsen and IRI information.--Drove improvements in operational and relationship metrics for client accounts.--Developed and successfully deployed firm's proprietary merchandising methodology for national beverage manfacturer, resulting in significant incremental revenue for account.--Managed six merchandisers with direct field support accountability for top grocery accounts.--Merit promotion in 1994

-- Actively participated in creation of new subsidiary of Merrill Lynch.-- Reported outstanding shares of mutual funds to portfolio managers.-- Established procedures with external auditors and upper managment.