Jeff Acker

Jeff Acker Email and Phone Number

Sales and Marketing Manager @ OLP
Neptune Beach, FL, US
Jeff Acker's Location
Neptune Beach, Florida, United States, United States
Jeff Acker's Contact Details
About Jeff Acker

Dynamic Senior Marketing Executive with exceptional ability to amplify business values and brand footprint by implementing impactful marketing solutions and thriving on significant and lasting partner/client relationships.Multichannel Brand Advertising & Marketing | Business Development | Account Management | Team Leadership & Mentorship• Innovative Marketing: Grew year-end sales by 10.2% for Mercedes-Benz Southern Region by launching multiple sales events and market specific programs; created a unified brand experience by ensuring campaign participation of 120+ franchises across the region.• New Business Acquisition: Generated multiple grassroots and guerilla campaign media billings for 59 Mercedes-Benz dealer ad groups; presented multipronged marketing proposals; secured 100% success in the southern region, encouraging penetration across all local regions.• Brand Development: Grew brand awareness and employee morale for a $40M southern region group by launching multiple branding campaigns and redesigning messaging and marketing assets for 120+ retail stores.Main contact and relationship lead for the Mercedes-Benz Southern Region having rolled out over 100+ integrated and multichannel Tier 1, Tier 2 and Tier 3 marketing campaigns, including Spring, CPO, Summer and Winter sales events, advanced targeting SEM, social media and beta. Generated campaign buy-in from 59 media markets and 120+ franchise stakeholder groups by aligning national brand and regional marketing needs; led negotiations with regional and market clients on over $40M budget. Directed presentation for clients overseeing 10+ account managers, executives and corporate personnel; leveraged field mentorship experience to hire and train AM and AEs.Vast experience in corporate communications (National, regional and local), media, sports, marketing, relationship building and development. More than 20 years of management experience including all aspects of marketing communications including strategic planning, brand development, issue and reputation management, account management, including planning and execution, social media, media management, negotiation and outreach in all forms of messaging including print, broadcast, SEM, programmatic, advanced targeting and presenting.

Jeff Acker's Current Company Details
OLP

Olp

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Sales and Marketing Manager
Neptune Beach, FL, US
Website:
olp.com.au
Employees:
25
Jeff Acker Work Experience Details
  • Olp
    Sales And Marketing Manager
    Olp
    Neptune Beach, Fl, Us
  • Jle Inc
    Business Consultant
    Jle Inc Jun 2018 - Present
    Consultation, advising and negotiating various initiatives● Consultation, advising and negotiating various initiatives● Automotive, Partnerships, Sales, Retail, Publishing, Sponsorships, Proposals, Contracts● Started several new revenue sources for several organizations● Vetted multiple contractors and companies to make solid recommendations to client● Responsible for implementing several programs resulting in sales/revenue growth of between 7-15%
  • Merkley + Partners
    Regional Account Director @ Mercedes-Benz
    Merkley + Partners Oct 2008 - Sep 2017
    New York, Ny, Us
    ● Head and lead of agency for Mercedes-Benz Southern Region office directing marketing in 60 markets and 140+ retail franchise dealerships with annual investments totaling $40+ million● Helped Mercedes-Benz Southern region overtake chief competitors to become #1 luxury brand● Eight consecutive years of sustained 10-15% YOY growth ● 80+ months of MOM growth resulting in the Southern region becoming the #1 sales region in the US● Surpassed 20% growth targets with 40% annual sales growth to over 100k vehicles● Built regional P&L for monthly, quarterly and annual marketing plans/projects● Designed interactive, online, event-based awareness campaigns using paid SEM, SEO digital media, social media and YouTube ads.● Delivered exceptional customer service to include proposal strategy/ideation, RFP responses and negotiations, creative asset gathering and management, event, launch and campaign pacing confirmation, performance/delivery updates, and campaign recaps/ROI● Expanded brand outreach by spearheading integrated multifaceted sports-based marketing programs; built sports sponsorships with 20+ professional and college-level football, golf, basketball and hockey properties that translated fan passion into brand loyalty ● Designed and successfully executed over 150 integrated multi-channel partnerships including general market, Hispanic, PGA, NFL, NCAA, NHL, NBA, and MLB team media sponsorships more than $20 million● Head for regional roll-out and ongoing SEM/SEO digital media campaign of $10 million ● Hired, trained, and supervised cohesive integrated account team while developing and mentoring talent for personal and career growth
  • Doner/Mazda Usa
    Account Director Southeast Region@ Mazda Usa
    Doner/Mazda Usa Dec 2000 - Dec 2008
    · ● Headed up tier 2 and tier 3 marketing for 125 franchise dealerships for the Southeast Region of Mazda North America with annual investments of $13 million● Participated, developed and created plans in the Southeast Region for 25+ new/redesigned vehicle launches with annual sales of 200k● Developed and implemented dealer voluntary assessment program, increasing SE Region advertising budget by $3.5 million resulting in sales increase of 7% YOY● Established $2.3 million budget for integrated multi-channel media campaigns in multiple markets leading to 1.5% increased market share and sales increase of 5% using multi-channel marketing initiatives of social media, market specific creative, SEM/SEO and advanced targeting● Developed and sold online initiatives, grassroots marketing and guerilla events valued at over $5 million
  • Fox Sports Florida
    Regional Account Manager
    Fox Sports Florida Jan 1997 - Dec 2000
    • Developed, marketed and sold integrated corporate marketing sponsorship programs for regional sports television network covering NFL, MLB, NHL, NCAA and Florida high school programming• Researched and prospected for new local, regional and national clients -- brought in 30+ new partners• Worked with senior level management to develop and implement corporate sponsor advertising and promotions• Developed and built strong relationships with sponsors to maximize client revenue, generate retail sales, build brand equity and grow market share• Sold $2.5MM of new business in first year• Managed over $11MM in sponsorship revenue

Jeff Acker Skills

Interactive Marketing Integrated Marketing Advertising Digital Strategy Online Advertising Media Planning Digital Media Media Buying Digital Marketing Relationship Marketing Interactive Advertising Mobile Marketing Sales Outdoor Advertising Creative Direction Social Media Marketing Customer Insight Brand Development Direct Marketing Advertising Sales

Jeff Acker Education Details

  • University Of Florida
    University Of Florida
    Advertising

Frequently Asked Questions about Jeff Acker

What company does Jeff Acker work for?

Jeff Acker works for Olp

What is Jeff Acker's role at the current company?

Jeff Acker's current role is Sales and Marketing Manager.

What is Jeff Acker's email address?

Jeff Acker's email address is je****@****ail.com

What is Jeff Acker's direct phone number?

Jeff Acker's direct phone number is +121236*****

What schools did Jeff Acker attend?

Jeff Acker attended University Of Florida.

What skills is Jeff Acker known for?

Jeff Acker has skills like Interactive Marketing, Integrated Marketing, Advertising, Digital Strategy, Online Advertising, Media Planning, Digital Media, Media Buying, Digital Marketing, Relationship Marketing, Interactive Advertising, Mobile Marketing.

Who are Jeff Acker's colleagues?

Jeff Acker's colleagues are Phill Noblet, Terry Longhurst, Tianzhong Shi, Ai Minh Quach, Sam Mirkazemi, Tim Van Eyssen, Ying Yin (Jenny) Liu.

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