Jeff Adrian Figuracion Email & Phone Number

Pasig, Ncr, Ph

- Manages the end-to-end implementation of lead and link ad campaigns on Meta/Facebook platform.-Optimizes campaigns built on Meta, AdForm and TheTradeDesk

Taguig, National Capital Region, Philippines

- Led the quality performance of the YouTube Partner Ad Operations team, surpassing Key Performance Indicators by achieving a perfect 100% target, and contributing to a Customer Satisfaction Rating of 95%-100%.- Prevented a potential risk of credit memos estimated at $400,000 through a meticulous review of the implementation of digital media plans.- Conducted reviews to ensure the team's adherence to high-quality standards in various aspects of media plan implementation and client communications, including troubleshooting and alignment of digital strategies for Manual, Cross-Sell, and Programmatic Guaranteed workflows.- Delivered presentations on team performance and improvement strategies during weekly business reviews to key stakeholders, including Operations Team Leader, Delivery Manager, and Google Program Manager.- Launched the project "L1.5 Consultation Framework," enhancing decision-making for new Ad OpsSpecialists, leading to a 77% weekly reduction in accuracy errors post-launch.- Trained to provide quality assurance functions for the BRYC (Booking, Reservation, YouTube Channel)team, which supports the YouTube Reservation team in implementing campaigns utilizing platforms such as Google Ads and Google DV360.- Awarded as the Top Quality Assurance Analyst in 2019 at Google Operations Center.

Taguig

- Managed digital media plans exceeding a $4 million media budget within the YouTube Partner Salesprogram, covering diverse markets such as EMEA, APAC, and NAM.- Orchestrated client engagement for high-profile brands including Disney, Canal+, National Geographic, Warner Music, and NBC, ensuring exceptional service delivery and satisfaction.- Oversaw the end-to-end implementation and optimization of digital media plans, ensuring alignment with clients' business objectives, contracts, and timelines, and guaranteeing accurate and timely campaign launches.- Provided expert guidance in digital solutions and troubleshooting issues for Manual, Cross-Sell, andProgrammatic Guaranteed media plans, with a focus on meeting Key Performance Indicators for campaign delivery and performance.- Performed reporting and insight analysis for campaign performance, inventory forecasting, sell-through rate and monthly billing.- Assumed a stretched role, including queue management and workload assignment; monitored anddelegated tasks and campaigns to the team, taking into consideration priority levels, complexities andavailable bandwidth.- Awarded as the Top-performing Ad Ops Specialist in 2018 by the YouTube Partner Ad Operations team, subsequently promoted to Quality Assurance Analyst in 2019.

Taguig City, Philippines

- Provided customer support to Uber drivers in North America, which included resolving issues/topics concerning driver application, rude riders, mistimed trips, surges, payments, driving incentives, etc.- Ranked 73rd over 600 agents in the 2015 Q4 stacked ranking review.- Selected to join the Snowball Team, whose goal was to resolve mishandled tickets by level 1 support agents and regain business relations with the Uber drivers.

Quezon City, Philippines

- Provided customer and technical support to North America and European Middle East and Africa (EMEA) customers using Windows Vista, Windows 7, Windows 8/8.1, and Windows 10 Tech Preview. - Promoted the Answer Desk paid support services to customers and converted them into sales.- Assigned to be the shift leader per cluster in the team. - Selected to join the pilot team for EMEA Windows and Windows 10 Technical Preview.

Pasig City, Philippines

- Formulated and executed the 2012 Marketing Business Plan for several brands at 7 Eleven Thailand and received commendation from the Vice President of Sales.- Developed the 2013 UAE Country Business plan, conducting comprehensive market research, competitor assessments, and strategic planning to ensure successful market entry.- Worked closely with the Creative team to ensure that the artwork for new packaging and marketinginitiatives consistently met the export market standard and brand guidelines.- Promoted cross-functional collaboration and negotiation among the R&D, Manufacturing, and Export Shipment teams, ensuring the accuracy and fulfillment of new packaging and export orders within the designated timeline and meeting the deadline.- Developed and maintained business relationships with export clients in multiple regions including Thailand, India, Oceania, Pacific Islands, and the Middle East.

Paranaque City, Philippines

- Managed the development of corporate planograms for Johnson & Johnson Philippines, while working closely with Trade Marketing Managers and Key Account Managers for consumer and trade insights.- Created brand planograms for trade partners including Waltermart, Shopwise and Puregold, resulting inimproved brand visibility and positive feedback on the effectiveness of the visual merchandising strategy.- Provided support to the team in implementing in-store shopper marketing campaigns for a range of trade partners in the Philippines, involving collaboration with advertising agencies and suppliers.

Paranaque City, Philippines

- Led the coordination of trade marketing campaigns for seven Johnson’s Baby brands, overseeing concept development with creative agencies, brand alignment, supplier liaison, and activities up to shelf breaks.- Collaborated with Trade Marketing Managers to implement trade strategies, leveraging consumer behavior, brand identity, and the competitor landscape for brand visibility and in-store consumer engagement.- Spearheaded key trade marketing campaigns, including the successful Johnson’s Adult Product Launch, Johnson’s Baby Presko Play Summer Campaign, and Johnson's Baby Back-to-School Program.- Managed franchise administrative functions, overseeing listing fees, budget tracking, and adherence to liquidation processes to ensure efficient utilization of financial resources.

Paranaque City, Philippines

Managed and provided monthly retail audit report using AC Nielsen market data. Managed data reporting of various brands requested by trade category managers. Oversaw accuracy of monthly retail audit data submitted by AC Nielsen group.

- Collaborated with the Art Director to conceptualize and execute photo and video shoots, ensuring creative vision alignment.- Assisted in pre and post-production stages, including design preparation, filming, and graphics production for web and print applications.- Maintained adherence to brand guidelines, contributed creative input, and collaborated with the team to integrate visual assets effectively.