Jeff Gaines Email & Phone Number

At Perfect Game I am a brand advocate and a storyteller. I craft authentic and aspirational athlete-centric stories through visual means - design, photography, and video. As a key decision-maker and creative mentor, I drive the conceptual stories for our premier events - College World Series, All-American Classic, and other high-profile tourneys - while blending creativity with leadership. I play an integral part in our merch business, designing and bringing new products to market. I collaborate with our in-house merchandising and marketing teams. I craft fresh and impactful campaigns, elevating PG’s apparel offering, in-store presence, and overall market position.

Greater Atlanta Area

I was the principal designer and art director for the HowMoneyWorks brand. I designed a robust and flexible visual language, telling a broader brand story while educating families about the do’s and don’ts of money. I led the creative process across multiple design disciplines and fostered relationships with creative partners and key stakeholders to maintain brand consistency. In tandem with HowMoneyWorks, I functioned as the creative lead and art director for a portfolio of financial and insurance institutions. Working with our in-house devs, Outstand leadership, and client stakeholders, I expanded my skillsets to create unique products for mobile and web applications that grew Outstand’s core subscription model to over 100K subs.

Athens Ga

As a core decision-maker at EvoShield, I oversaw the brand’s growth while maintaining quality content output. I captured assets with our signed MLB partners to craft compelling stories that would engage and strengthen the brand. We broadcasted these stories on our social channels, EvoShield.com, and in-store with our retail partners - Academy Sports, Dicks Sporting Goods, and Cabela’s. I was highly involved in every aspect of the creative process. I grew in my leadership role, fostering a culture of creativity and innovation for our in-house designers and content creators. Additionally, I led the integration of EvoShield into the Wilson portfolio of brands. Post-purchase, I continued to build upon EvoShield's foundation, directing memorable experiences and content that grew the brand audience and dovetailed with the Wilson mission.

Norcross Ga

I functioned as the creative lead for multiple ministries within the Victory brand. I directed and managed multicultural sermon series campaigns and ministry rebrands, which we rolled out across all mediums. I demonstrated leadership by unifying creative across various disciplines for our in-house team and freelance designers.

Duluth, Ga

I crafted innovative designs and creative concepts for B2B campaigns and brand identities. I prioritized understanding our client's target markets, allowing my efforts to elevate brand awareness and drive more customer engagement. I spearheaded internal procedures to simplify workflow, strengthening the department’s capabilities and efficiency.