Jefferson Brown Email & Phone Number

Los Angeles

Leads management and real estate services for Los Angeles Union Station serving LA Metro on behalf of Morlin Asset Management, LP. Union Station is a unique historic, transportation hub and mixed-use /retail project in DTLA hosting over 500 trains, 1,800 buses and 60,000 visitors per day.

Los Angeles, California, United States

Recruited by Owner to define a comprehensive revenue plan, vision, and scope for the development of a 42-acre, $300M entertainment and retail waterfront project with a 6,200-seat amphitheater.• Hired and built top-talent team of engineers, architects, and contractors, while sourcing brokers and establishing key operational functions and programs across Facilities, Security, and Janitorial/Maintenance • Performed a SWOT analysis to determine target demographics’ needs and interests to innovate against current market challenges, culminating in a focus on experiential retail and entertainment opportunities • Secured $100M in private investments and traditional loans; effectively managed simultaneous budgets • Closed several new leasing contracts during construction phase, driving $200M in revenue in under two years, while saving more than $15M in expenses due to strategic management and contract negotiations • Initiated future revenue streams through creative programs and partnerships projected to earn $60M annually

Lantana Media Campus

Recruited to manage all aspects of a high-profile, 12-acre, 500,000 square-foot production studio campus, delivering $60M in annual revenue and servicing entertainment clients (HBO, Warner Bros, Amazon, Netflix, Hulu) for prominent series and films such as Curb Your Enthusiasm, Snowfall, Fargo, The Revenant, and more.• Became a portfolio recognized Team Leader of 2018 for successful team pursuit of operational excellence, leasing and TI fulfillment and $15M in NOI in 2018• Ideated and executed strategy for transforming short-term leases into long-term leases, while increasing value-adds of existing assets, resulting in 100% occupancy, 42% revenue growth, and company’s $600M sale • Led strategic planning for a $20M Skydance Media HQ build in Santa Monica for film/TV, gaming, and animation• Mentored and developed highly motivated teams, while nurturing a collaborative, inclusive culture

Los Angeles, California, United States

Recruited to manage large-scale operations for 26 retail centers across SoCal, while developing three mixed-use retail projects from the ground up, generating $1.8B NOI.• Partnered with Design, Construction, and Property Management teams to roll out strategy that elevated key assets via new leasing and redevelopment plans, increasing overall sales/rental revenue • Amplified tenant engagement efforts and sales by hiring a creative marketing firm for events and sponsorships• Improved operations and visibility by launching first ambassador program, in addition to deploying new systems and management tools that nurtured greater connectivity and communication across all centers • Sourced trusted contractors and cultivated relationships with city officials to complete projects on time/budget

Playa Vista, Ca

Defined go-to-market strategy for global IMAX facilities, enabling content delivery to 1,000+ theaters worldwide, in addition to scaling company’s real estate development projects across retail, studio, and theater.• Managed a team of 30 and a $250M capital budget, and defined first SOPs to optimize operating and cash flow reporting across regions, increasing digital production output by 35% and reducing capital expenses by 15% • Accelerated schedule by 10 months to avert a $12M revenue loss during the build of IMAX Playa Vista HQ • Partnered with Finance/Legal to create an online capital expenditure SAP with transparency for all stakeholders

Los Angeles, California, United States

Directed business development, operations, and transformation strategy that successfully transitioned the Beverly Center from an urban real location to a premier luxury shopping destination, second only to Rodeo Drive.• Bolstered revenue by 50% in eight years, enabling the center to achieve $100M+ annually, in addition to developing first sponsorship program that drove $50M in new revenue, with outreach to $13M a year• Hired, managed, and mentored a team of 150 internal employees and third-party contractors across Facilities, Building Maintenance, Janitorial, Tenant Coordination, Marketing, Leasing, and Parking • Conducted market research and synthesized insights to create and refine a $500M remodel strategy that achieved $1.5K sales per square foot goal and restored lost market share• Earned several awards and recognitions throughout tenure for the project, including: 2012 Award of Excellence for hosting L.A. City's Fashion's Night Out with Vogue Magazine (issued by Mayor Antonio Villararaigosa); 2011 Los Angeles Fire Department – Award for Excellence for Regulation 4 and Emergency Response; 2010 Mid City West Community Council – Elected Chair of Big Business/Community Award of Excellence (Issued by Council member John J Duran); 2009 Los Angeles Police Department, Wilshire Division – Certificate of Recognition

Los Angeles, Ca, New York, Ny, London, Uk

Led end-to-end planning and execution of a large-scale corporate relocation with simultaneous new facility launches in Beverly Hills, New York, and London, while managing team of 100 staff across all departments.

Graduate Degree, Business & Media Production

Bachelor Of Arts (B.A.), Film Production, Summa Cum Laude

Certification, Development

Certification, Design & Construction

Certification, Management Leasing

Certification, Specialty Leasing

Certification, Shopping Center Management