Jeff Dixon Email & Phone Number

Canada

I provide executive-level support for CRM strategy and implementation with leading education institutions.

Kingston, On

Launched award-winning Salesforce implementation consulting practices in Education and HLS. I advise executives at leading US and Canadian institutions in making digital strategy and CRM architecture decisions. Internally, I provide leadership to fast-growing sales and development teams. I drive both innovation and efficiency across our business. I have led business transformation in innovative use cases, particularly the use of patient care models in student services during COVID-19. For common CRM uses cases in education, such as Student Lifecycle (Recruitment & Admissions-Student Services-Advancement & Alumni Engagement) and Corporate Relations, I implement best practices within our teams. I excel at simplifying decisions around complex digital implementations. I draw on deep experience in Education Cloud, Health Cloud, Sales Cloud, Service Cloud, Sustainbility Cloud, Experience Cloud, Tableau analytics, integration platforms including Mulesoft, Boomi and Jitterbit, and mobile UI/UX using Mobile Publisher to drive digital solutions that work for business users.

Developed and delivered curriculum for new Digital Strategy course in Canada's leading undergraduate business program. CSAT teaching score: 4.9/5

Led a strategic Salesforce implementation program, expanding use from a recruitment tool to a comprehensive student management system covering the full student lifecycle. Worked in a highly unstructured context to establish governance, policies, and staffing, resulting in a 63% increase in development productivity and improved customer satisfaction. Negotiated the university’s first integration between a departmental database and the central alumni database. Established executive-level dashboards, and provided tools and training for frontline user analytics. Piloted the School’s first advanced analytics initiative, utilizing Salesforce, Watson Natural Language Understanding, and SAS to model student performance. Evaluated business cases for analytics packages including Wave Analytics and Tableau. Managed HEDA and Lightning transitions.

Provided increasingly senior leadership at an applied research centre focusing on business in healthcare and the knowledge economy. Supported two research directors by providing thought leadership (e.g., white papers, conference presentations) and overseeing budget planning, staffing, grant writing, event management, and broad partnership networks. In healthcare policy, rapidly established the Centre as an innovative voice amongst healthcare executives. Developed a three-part conference series on pan-Canadian approaches to integrated care, pharmacare, health human resources, and electronic health records. Successfully engaged senior leaders at the CEO, Prime Minister, Senator, Deputy Minister and Dean level. Resulted in large corporate sponsorships and a Hill Times top policy book.On the knowledge economy theme, I managed a partnership network of over 40 government, industry, and academic organizations. Grew an initial $300,000 SSHRC project into over $2m of community-based research.

Provided strategic planning support to local organizations including the Queen’s University Council, Southeastern Ontario Academic Medical Organization, and Queen’s Cancer Research Institute. Served as communications consultant to non-profit agencies. Motivational speaker for executives at Seoul City Gas, South Korea.

Led a two-year consultation-based process to overhaul the governance of a growing congregation of 600. Developed a volunteer-based small group education program resulting in 700% participation increase. Provided preaching and leadership for four months during Senior Pastor’s medical leave.

Vancouver, Canada Area

Managed summer school programs; advised prospective students on program options; provided administrative support to faculty; reviewed course syllabi to ensure consistent workload.

Redeveloped leadership training programs, resulting in 300% growth and a sustainable pipeline for future staffing needs. Developed professional web and print marketing campaigns. Launched innovative music, video, and radio broadcasting programs for youth with support from corporate partners.

Worked on a global team to provide marketing and communications support to rail system bids on three continents. Wrote web and print content and supported global trade conferences.

Doctor Of Philosophy - Phd, Digital Technology, 4.13

Focus on digital strategy in healthcare. My thesis looks at how digital technology accelerates inter-organizational collaboration.

Master Of Science - Ms, Epidemiology (Health Policy), 4.09

My thesis studies the patient centered medical home (PCMH). As an Institute for Clinical Evaluative Sciences (ICES) researcher, my.

Master Of Divinity - Mdiv, Pastoral Studies/Counseling, 3.96

Graduate Diploma In Christian Studies, Theology/Theological Studies

Bachelor Of Commerce - Bcom, Business/Commerce, General, First-Class Distinction

Activities and Societies: ICBC National Champion - Marketing