Responsible for Product Marketing and Industry Analyst Relations.Hypori provides an easy-to-use mobile app that enables secure virtual access from any smartphone or tablet to curated applications and controlled data stored in highly secure environments.Shielded by a wide array of patents, the Hypori solution is built on a zero-trust architecture. The protection implemented in the product is certified to some of the most stringent security certifications and its effectiveness has been verified by Red Teams from the U.S. DoD and Intel communities using nation-state techniques.The solution is also proven in its ability to both scale and provide total personal privacy. Of note, the Hypori solution never transmits, stores, nor processes data on a mobile device, and doesn’t require potentially invasive MDM or MTD software.The company is currently focused on US DoD, US Federal/Civilian, SLTT, the US Defense Industrial Base (DIB), Healthcare, and Finance verticals.

Cybersecurity (IT/OT) professional with ~20 years of vendor-side leadership experience, and in-depth knowledge across a broad range of cybersecurity technologies, deployment scenarios (cloud, endpoint, managed, on-premises), and markets (IT/OT).Hands-on expert in product & solutions marketing, product strategy, analyst relations, business development, marketing, and partnerships, with demonstrated success growing new and existing businesses.A technologically and business savvy asset to leverage within your existing organizational structure.

My dad's passing (at 90), and the college graduation/career launch of my youngest son enabled a planned move to the Pioneer Valley (PV) of Western MA (USA) - 2 hours west of Boston and 3 hours from NYC.

Recruited to handle all product marketing, analyst, and public relations activities, assist with key strategic partners, and help drive market and product strategy.~35% (more since) of company unexpectedly laid off, including all of marketing.In Gartner speak, XONA is a CPS (Cyber Physical System) Secure Remote Access Solution enabling frictionless and secure access (i.e., a Zero Trust architecture) to the control systems (ICS/PCN/DCS/SCADA) used to access critical infrastructure (CI) for the purposes of providing visibility, management, and control - and eliminating "truck rolls".

Recruited to bring my cybersecurity product marketing expertise and market understanding to analyst relations (AR). Successfully quarterbacked (only new vendor added) ‘moon shot’ (1.4% probability of success) initiative related to 2023 Gartner Magic Quadrant for EPP.Part of ~60% marketing RIF in September 2022.Deep Instinct’s transformational technology takes a prevention-first approach to cybersecurity using AI-based deep learning technology. It’s deep neural network (DNN) autonomously learns and dynamically improves as it’s fed more data. The result is an ability to prevent known and unknown malware, ransomware, and other cyber-attacks prior to execution, with the highest efficacy (>99%), accuracy (<0.1% FPR), and speed (<20ms).Responsibilities included AR; helping guide GTM and product strategy, assisting in key elements of product marketing, and providing strategic and tactical guidance to sales leadership.

Transitioned from a full-time to advisory role in order to re-focus on cybersecurity. Once the initial work on magpie was completed it became clear that we needed C-level healthcare experts with a deep understanding of how to market/sell a new medical product (versus cybersecurity services).Product successfully completed an extensive clinical field trial with Commonwealth Care Alliance, a $1B+ Boston-based healthcare provider.

Recruited by co-founders to serve as market strategist for telehealth start-up. Created all early stage content, including market/competitive positioning and was involved in investor pitches. magpie™ is a simple, scalable, secure and managed remote patient monitoring solution. The core IoT technology leverages the team's 10+ years of building & operating managed security services to globally deploy and monitor tens of thousands of security sensors.

Multiple high value accomplishments during a 6-month assignment at one of the Thoma Bravo portfolio companies. Functioned as the Go-To-Market Lead for their Security Management BU.Worked 2 months on the acquisitions of Perch/Stratozen; drove all product marketing initiatives including awareness, messaging, positioning, content development and delivery (internal/external web properties), did sales training; staffed/presented at IT Nation events; made recommendations resulting in major changes to the sales engagement model; supported technical sales team and partner marketing; co-led QBRs; and worked closely with the demand generation team resulting in a significant increase in leads and lead flow.

Recruited by award-winning and nationally recognized CMO to help build Mocana’s reputation as a leading provider of cybersecurity solutions for consumer/industrial (IoT/IIoT) devices. Mocana protects 100+ million IoT/IIoT devices worldwide. Solutions include an IoT Security Orchestration Platform and Client technology. Their cryptographic elements are approved by NIST and NSA. The IoT security client proved impenetrable (in 2019) against attacks by the U.S. DoD Cyber Red Team.

Recruited by former colleagues to support other cybersecurity vendors with their own go-to-market efforts. Got early exposure to marketing and technology initiatives across key market segments. Customers represented a proverbial industry 'who's who' including AWS, Chronicle (Alphabet), Cisco, Carbon Black, FireEye, Micro Focus, Palo Alto Networks, Splunk, Symantec, Trend Micro, etc.

Recruited by EdgeCast co-founder as business, product marketing and strategy lead for cybersecurity. Also worked with Verizon’s Enterprise Security and Cloud teams. Took cybersecurity business from concept to fastest growing service offering.Verizon’s EdgeCast platform (WAF, anti-DDoS, DNS, certificates, anti-bot, compliance) is one of the largest global Content Distribution Networks (CDN) for video streaming and the original Microsoft Azure CDN.

Worked as the original product marketing lead for one of the first Security as a Service (SaaS - also known as cloud security services) offerings, during which time I helped facilitate the establishment of SaaS as a new market segment. Solution included anti-DDoS; Web Application Firewalls (WAF); DNS; and security analytics offerings. Launched multiple solutions and effected increased awareness of Akamai (for security) with Gartner customers from <5% to >70% in 1 year. Helped Akamai become a trusted security advisor to the Fortune 100. Aided revenue growth of ~900% in 2012Akamai is a leading CDN and cloud service provider and operates as one of the largest distributed computing platforms in the world, responsible for serving between 15% and 30% of all web traffic.

Responsible for product marketing activities for Bit9's (now Carbon Black) PC & Server-based application white-listing software, and software reputation service. Drove competitive analysis, product definition, positioning, launches, sales enablement, demand generation, and evangelized the offerings. Result was to help effect revenue growth > 140%. Also led strategic initiative for single-user version of product and served as special projects resource for Executive Team.

I re-named, re-branded and re-positioned a small company historically focused on log management to better align with the cybersecurity market. Recruited by company chairman who was put in place by a VC firm (we'd worked together previously) to re-launch the former OpenService. I also implemented changes across all corporate marketing elements (Web, sales & marketing content, etc.). The result was a significant increase in awareness and the number of leads generated.Given decision of lead VC to discontinue investment, I worked with other members of executive team to package up and sell security product IP to NitroSecurity – another cybersecurity company that who was subsequently acquired by McAfee.

Recruited (retained search) from McAfee to oversee all product marketing activities for anti-malware (EDR) product lines for the Americas region. Activities required me to work closely with advertising & PR agencies – including agency selections & campaign definition/execution. Also, represented Americas on corporate (Moscow) product strategy team with company founder (Eugene Kaspersky).

Recruited from UNISYS to manage team responsible for newly acquired (from Foundstone - George Kurtz) Vulnerability, Risk & Compliance management solution. Drove team to develop clear and compelling messaging to educate sales force on security risk management and compliance solutions. 3 products with bookings target of ~$90M. Commuted bi-weekly from Boston.

Served as sole product marketing resource for ~$800M (commercial + government) security (cyber-, physical-, and consulting-) portfolio. Reported to worldwide managing partner for security.Key influencer of $14m marketing budget. Drove creation and implementation of marketing plans. Worked with field teams to tailor plans for local execution. Coordinated with teams to integrate security offerings into vertical market sectors & across BUs. Provided direction to teams responsible for alliances, AR, etc. Participant on Microsoft & Symantec Security Partner Advisory Councils.

Recruited (retained search) along with head of Genuity (Verizon) Security BU to build out managed security service. Responsible for product marketing for MSSP that generated ~$105m in FY2005.Worked with product management to define new solutions/services, establish pricing, manage market readiness, direct resources & manage life cycle to achieve revenue & market penetration targets. Effected revenue growth of ~$75m to $105m in 3 years with minimal marketing budget and channel support. Influenced Gartner ranking as #1 systems integrator in 2005 MSSP MQ.

Genuity was the first $1B Internet Services Provider. It was created by Verizon (GTE & Bell Atlantic).Key member of teams establishing strategic partnerships with Microsoft, Sun (now Oracle), EMC (now Dell), & HP. Central participant in negotiations of partnerships and associated day to day marketing & sales activities. Drove shared technology visions, joint product development, the highest levels of partner certification, and mutual go-to-market activities. Worked with internal organizations to ensure alignment with corporate and product strategies.

Recruited internally by executive team to effect transfer of company product knowledge to marketing organization. Built and managed group of 10 marketing managers that developed multi-faceted marketing programs and support materials for service lines (Web Hosting, Security, VoIP, and Connectivity), and strategic sales channels.

Recruited from original role as outside vendor (SystemSoft) to join “start-up” service line as go-to-market lead. Responsible for all product marketing activities for managed VPN and Firewall service offerings. Business funded with $12M from GTE’s internal VC organization. Owned $4M marketing budget. Effected revenue growth of $0m to ~$26m in 3 years. The Managed Security Services Team was awarded the “GTE’s Chairman Leadership Award”. Assisted in building majority of marketing; operations; and overlay field organizations from ground up.