• Oversaw brand and strategic direction for Business-to-Business accounts:o Assisted national IT company rebrand after a major acquisition and market shifto Developed content marketing solutions including digital, social and video for international medical device companyo Clients: Windstream, Welch Allyn, Harris RF, Metro Mattress, Given Imaging

• Providing marketing direction, CRM management and training for 9-person TSR team o Oversight for client marketing programs o Writer for sales team talking points and scripts o Project manager for Salesforce.com transferClients: Savvis Inc, Bosch Security Systems, Kodak

• Managed post-sale marketing communications and programs o Assisted the development of marketing programs to help increase same account revenue growth at client sites o Created a data and analytics system to report the correlation between existing marketing tools and direct revenue for senior leadership review o Saved the company thousands of dollars by designing marketing materials in-house rather than outsourcing o Primary writer for the division’s blog

- Project manager for the agency’s health care division o Member of a 5-person account team that provided full support for clients advertising, interactive media, branding, direct marketing, tradeshow, and fulfillment needs o Developed effective marketing communications for multiple levels of product distribution for national diabetes company that included: health plans, retail, consumer, product distributors and health care providers o Handled client billing matters and sales team trainingClients: Home Diagnostics, Getinge USA, MAQUET, DeVilbiss

• Supported director on Business to Business accountso Led tactical execution of integrated marketing campaigns that combined web development, market research, direct mail, telemarketing, e-communications, list acquisition, data analysis and fulfillmento Managed tight budgets and provided financial projections to accountingo Client Sales team training and satisfaction researchClients: Kodak, Oce, OBS, Sage Software, Future Care Planning Services

Oversaw the agency traffic process to ensure projects were completed on time and within budget

Assisted the Associate Director with execution of Demand and awareness campaigns