Jeff has been helping Madison Avenue advertising agencies and fortune 100 companies navigate the digital landscape and build great brands for the last 20+ years. He has been solely focused on the cannabis industry since the summer of 2016 and has worked across the supply chain, helped California brands transition to adult-use, and even lived on a Cannabis Farm in The Emerald Triangle of Northern California.Jeff founded Nana & Pop in 2019, Nana & Pop builds cannabis brands and digital communities for themselves and the worlds largest cannabis operators. Nana & Pop’s portfolio of brands reflects the diverse members of a family and their varied needs and sensibilities when it comes to the cannabis plant. Prior to Nana & Pop Jeff was a co-founding partner at Chameleon Collective, a team of experienced senior executives & entrepreneurs helping businesses seeking transformation or to rapidly scale growth. He believes interactive experiences help companies better engage and understand their digital audiences. With this principle in mind founded Plyfe in 2011 to provide a platform for creating mobile-optimized interactive experiences in minutes, with no coding required. Plyfe was named to Forbes's “most promising young companies” list and acquired by Tatango in 2016. Jeff joined The Hyperfactory in 2006 as its first U.S. employee, and as the company's senior vice president for North America, which was acquired by the Meredith Corporation. He’s worked with a long list of major global brands, such as Toyota, Loréal, Coca-Cola, Microsoft, and Kraft, and has been recognized by the Canne Lions, Webby Awards, Mobile Marketing Association, and Adtech awards,  Jeff was named #1 in DM News’ Top 30 Under 30 in 2008 and has spoken at advertising conferences around the world.