Jeffrey Awe Email & Phone Number

Chicago Area

• Serve as Global Product Manager for CAST-X industrial heaters, overseeing all sales, marketing, and product line enhancement activities• Coordinate with sales and distribution teams in North America, Europe and Asia• With a strong marketing background, supervise all product marketing & branding initiatives. Administer a very successful SEO program, generating a regular stream of low-cost inbound leads. Also manage robust SEM and back-linking programs. Other competencies: graphic design (Adobe graphic design apps), video production & 3-D animation, managing tradeshow presence, web design (Wordpress), MS Office apps• Direct product pricing strategy; analyze component costs, inventory levels, manufacturing resources. Set annual list pricing, analyze sales channel discount levels (multiple tiers), and calculate profitability• Coordinate with sales channels (domestically & abroad) on funnel opportunities, cooperative (shared cost) marketing initiatives, and effective training initiatives• Member of CAS's Business Leadership Team, providing guidance on company direction, trend projections, and product mix• Articulate VOC in development of new CAST-X Heater accessories, models, and sales tools• Also have responsibility for corporate marketing activities at CASKey Success:Rollout of CAST-X High Temp brand, extending the brand into markets requiring temps to 1100°F (600°C). Press kits went to 100+ platforms, resulting in several features articles in respected publications. This led to many backlinks, enhanced organic SERP positioning, lower CPL, and increased incoming lead traffic.Markets Served:Equipment OEMs (and large end users) in diverse industrial sectors: Cryogenic & High Purity Process Gases, Pharmaceutical mfg., Semiconductor Wafer processing, Aerospace & Defense, Natural Gas and Clean Hydrogen.

Chicago Area

• Managed all marketing, publicity, and lead gen efforts for industrial products co. serving the steel (coil coating), paper, plastics (film & sheet), and industrial laminating markets• Developed annual Marketing Plan and executed all strategic projects; online adverting, search engine marketing (SEM), behavioral marketing, lead generation activities, preferred customer promotions, and more• Authored several technical articles about Menges Products for trade magazines (Flexible Packaging Mag, Converting Quarterly, Modern Metals, Adhesives & Sealants, and more)• Supervised presence at global tradeshows and technical conferences• Designed, wrote, and managed the printing of collateral marketing materials• Hired graphic artists, video technicians, printers, and other vendors; managed budgets, placed media buys, tracked resulting lead volume and ROI• Highlight: I played a pivotal role in Menges Roller winning Technology of the Year from AIMCAL (Association of International Metallizers, Coaters & Laminators for our use of CFD Modeling (computational fluid dynamics) to design of Heat Transfer Rollers• Consistent 15% annual growth during my time as marketing director

Central Europe

• Provided marketing support, public relations and communications guidance, as well as assistance in producing a variety of media projects• Partial Client List: U.S. Armed Forces Network (Germany), U.S. Embassy in Skopje (Macedonia), World Bank (European Innovation Scoreboard), Austrian Development Cooperation, Deutsche Welle Radio, the Cabinet of the President of Macedonia, Tikves Wines, Skopsko Beer, among others• Includes public-facing projects as well as confidential consultative work

Naperville, Illinois

• Contributed to strategic marketing plans, wrote & created collateral marketing materials across all media types, led product launch initiatives, and collaborated with sales & marketing teams worldwide.• Supported multiple SBUs: upstream oil & gas, power gen & pollution control, industrial process water, mining, colloidal, and healthcare • Collaborated with divisional leaders in Naperville (corp. HQ) and teams in Netherlands (Primary EU office), Singapore (Asia office), and South America (Brazil); also worked closely with leading chemical engineers & research technicians• Project Types: technical brochures, white papers, scientific research reports, web content, internet advertising, PPT shows, trade magazine articles & advertising, email campaigns, 3-D product animations; also supported tradeshows• Hired vendors, supervised internal graphic designers, managed advertising budgets• Highlight: Developed completely new website for Mobotec division